The Pharmacists Defence Association (PDA), recently announced the organisation’s plan to test a new model for community pharmacy in Dudley later this year. The pilot is set to include eight to ten community pharmacies. The plan is for the model to produce an 'outcomes based' model for community pharmacy.

The PDA also announced a campaign to promote the role of the pharmacist and challenge some pre-conceived ideas about the perception of pharmacists.

Alima Batchelor, Head of Policy at the PDA was good enough to take some time to have a chat about these exciting new developments and also fill us in on some other areas of focus for the PDA.  

Alima Batchelor is the Head of Policy at the PDA and has spent the past 17 years working in primary care. Alima started her career in hospital pharmacy, spending her pre-registration year at Good Hope Hospital in Birmingham followed by a year at Ealing Hospital in London. Alima then returned to Birmingham and worked in community pharmacy for several years including stints at Lloyds Pharmacy and Boots. Alima spent 5 years at Sandwell General Hospital gaining experience in elderly care, theatres, ICU, TPN and cancer services before taking on several roles in primary care which culminated in four years as Head of Medicines for Birmingham South Central CCG.

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