Michelle Cardinal is the CEO & Co-Founder of Portland based Rain Growth Agency.
Her first company, Cmedia quickly became one of the top DRTV media buying players in the country with clients such as Humana, Carnival Cruise Line, and Cancer Treatment Centers of America. In 2005, Michelle merged her company with Respond2, a Portland, Oregon creative agency, to create the fully integrated DTC agency, R2C Group. After rebranding as Rain the growth agency in 2020, it is one of the top, independent advertising agencies in the country, helping to build many well-known brands including: 23andMe, Peloton, Chewy, SimpliSafe, Humana, Bissell, 1-800 Contacts, LendingTree, and many more.
Michelle pioneered the marketing philosophy “transactional brand building” which believes in driving sales and building a brand at the same time. This concept has helped propel Rain to become the top choice for fast-growing e-commerce brands, as well as many traditional brands who have expanded their DTC channels.