Introduction and Guest Welcome

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welcome ladies and gentlemen to the

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podcast I have none other than the man

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himself Anthony truck welcome Hey man

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thank you for having me appreciate you

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so much and the work that you do I'm

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gonna I've got a bunch of questions

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we'll see how much we get through so

Getting to Know Anthony Trucks

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we'll start with right off the top for

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those that don't know you please share

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who you are and what you do oh man who I

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am and what I do I'm a man I'm a man of

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faith I'm a man of God I'm a husband I'm

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a father I'm a coach speaker I'm an

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author I teach people how to do the dark

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work so it can optimize their identity

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for people performance and show up to

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defining moments in her life with a dark

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work mentality of I have done too much

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work in the dark to lose the light so I

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I deliver that message of the world

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through coaching speaking Consulting

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it's pretty awesome

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amazing the the next question I have is

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what do you love most about the work

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that you do ah to be honest I'm genuine

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people talk about all the time but I

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genuinely love having the feeling of

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going something I did that I experienced

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that sucked like it was bad in life

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right taught me a lesson I could pass on

0:58

that somebody could have great success

1:00

with and avoid the headache that I went

1:02

through or climb out of the hole they in

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and that's the unique thing man to have

1:05

some of value the world I think we all

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desire to be desired and so to have

1:09

something that's desirable is probably a

1:11

pretty good feeling and so and I can

1:12

deliver that to somebody and they have

1:13

some great result with it I love seeing

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it to be honest and that's what

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transitions and translates to income and

1:19

impact in a world so I'm not going to

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lie and say I don't love that I can

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actually make a career out of doing it

1:23

so it's a duality but genuinely like

1:25

it's something where I love the fact

1:26

that I get to do something in life that

1:28

helps people's lives

1:30

fantastic and I know you've got a I'm

Overcoming Challenges and Embracing Discomfort

1:34

familiar with parts of your story but

1:37

what do you attribute to something maybe

1:39

you learned early in your career that

1:41

has made the biggest difference you're

1:42

not GNA die obviously you can die and

1:45

put it that way the meaning like when I

1:47

approach certain situations and I'm

1:48

deadly afraid of it but you're probably

1:49

not going to die doing this you're not

1:51

going to die making that phone call to

1:52

somebody filming that video getting that

1:54

workout in saying that thing making the

1:56

ass it's going to it's going to feel

1:58

painful but you're not going to die

1:59

doing that that and so that allows me to

2:01

go all right it can't be all too bad and

2:03

then what you do is you lean into

2:05

something I think life taught me that

2:06

pretty early on where there's things

2:08

that we're Desiring in life we want in

2:10

life but then the path to get in there

2:11

becomes just murky or gray or

2:14

uncomfortable and most people will give

2:16

up on the dream because of is Comfort it

2:18

takes to get it and so as a young kid

2:20

thankfully like in my teens I was able

2:22

to figure out that's just the path to

2:24

all success and so I've been able to

2:26

reapply that understanding to many ples

2:28

of my life in different stages to get

2:30

success that most people will never get

2:32

or it takes forever to get because I

2:33

just do it faster so I got no problem

2:36

falling on my face love that great

2:38

advice for everyone and the road to

2:40

success is often paved with all of these

2:42

things that people don't see so it's the

2:44

work that you do that you're that people

2:46

don't see that's yeah exactly mentors

2:50

yeah I get a lot of them how important

2:52

have mentors been in your career H it's

2:54

Paramount there's no way that I would

2:55

have the information I have without

The Importance of Mentors

2:58

people giving me like the information of

3:00

what direction to go to learn it through

3:01

experience or to Garner it from people

3:03

who've gone through the experience and

3:05

can help me shortcut the path or we'll

3:06

call Bypass the dumb tax which is like

3:09

you do it on your own and you make the

3:11

mistake that somebody could have told

3:12

you to avoid so for me I I just look at

3:15

all the levels of my life from football

3:16

to business to speaking this whole

3:18

industry here I've always had people I

3:20

can ask questions of and interestingly

3:23

like most people they they won't do this

3:25

because I think one is an ego thing I

3:26

don't want to I'm self-made I don't want

3:28

someone to tell right which is like dumb

3:30

that's a dumb thing to me CU like oh I

3:31

was the highest level in the world in my

3:32

sport I saw a coach right it's not a bad

3:35

thing if you need to have that but then

3:37

two I think the mentorship allows me to

3:39

see things I didn't see that I I should

3:41

have moved towards or that can move you

3:44

because a lot of the things that we

3:45

don't know we don't know sit in that

3:46

bubble for a long time so you don't

3:49

drive towards you don't work towards you

3:50

don't even know what's there so mentors

3:52

they open your eyes to things you didn't

3:53

quite see and you go oh it's possible

3:55

and it reframes what you can do it

3:57

shapes your mind different it gives you

3:59

better hope hope and then from there you

4:01

can actually move in a direction of

4:02

where they're at without having to do

4:04

the same dumb things they did so you get

4:06

to do it faster and a lot here the thing

4:08

a lot of people realize this exists they

4:10

know you can get a mentor and a coach

4:11

but they're they go oh it's going to

4:13

cost money it's said yeah it's going to

4:15

cost you probably some money to pay for

4:17

what somebody had to pay for with more

4:19

than money and I'm willing to do that so

4:21

for me like I do invest in coaching I do

4:23

invest in mentors personally because at

4:25

the end of the day like I I know that

4:27

there's going to be some investment to

4:28

get my success I much rather it not be

4:30

time and if I can avoid time that's the

4:33

one thing that you can't put a price on

4:35

but I can put a price on the information

4:37

so I'm going to pay for the information

4:38

to be able to save me time I love that

4:41

mentors really are the accelerant to

4:43

getting to where you want to go what are

4:45

you most excited about right now I'm

The Excitement of Family Life

4:47

excited about family man and we got

4:49

somebody doing some stuff on our house

4:50

we're getting the house fixed I was like

4:52

it's not fixed but upgraded so we can

4:53

like be here for a long time if that

4:55

makes sense yeah but man I'm excited

4:57

about watching my kids grow and do their

4:59

things I know work's fun and I I have a

5:01

blast in work I do and a lot of people

5:03

answer that question I'm sure with I'm

5:04

excited about this thing I'm launching

5:06

we got some great things launching I got

5:07

a a whole new company I'm building into

5:09

it's in a launch in March but for me

5:11

it's like I all those things are just I

5:13

guess they're vehicles to allow me to

5:15

have time with my family with my wife

5:17

with my kids to go watch them play

5:18

sports and do what they do all that

5:20

stuff is for me the blast so I'm excited

5:22

about living my life really it just

5:25

living my life great answer what

Motivation and Living Life to the Fullest

5:28

motivates you getting to the end of my

5:30

days and and making sure I've done what

5:32

I was supposed to do while I was here

5:34

and I don't know what that is I don't

5:35

know if I'll ever know what it is until

5:36

you actually leave the planet and you're

5:37

off in the next stage but for me what

5:39

motivates me is one making sure that I

5:41

don't waste the gifts given but two I

5:44

find like they're like I look at us

5:46

metaphorically like teacups there's the

5:48

potential to have a full cup of tea but

5:50

a lot of us live life with drips and

5:51

drops in the bottom of the of the cup

5:54

and I don't think it's a way to live

5:55

life I think that the potential is there

5:57

to have a full cup fill the cup up man

6:00

go do things go see things go try stuff

6:02

expand out see what's possible I don't

6:04

think enough people do that I think for

6:06

me what what I look like is life is I

6:08

want to make sure that I'm building into

6:10

something that gives me this complete

6:12

sense of fulfillment as I build into it

6:14

fill your cup great advice do a bunch of

6:17

crazy things see what's out there live

6:19

life excellent advice what's your

The Role of Leadership and Congruence

6:22

biggest challenge as a leader biggest

6:25

challenge man you know what it is to be

6:27

honest it's living what you preach it's

6:29

always a hard thing I'm not saying that

6:31

it's I don't do and it's hard to do I do

6:33

but that's the battle is those moments

6:35

in your mind where like you've told

6:36

people go do this and then you're

6:38

confronted with a moment where you have

6:39

to do it and your brain starts going hey

6:41

no one's going to know if you don't do

6:42

it it'll just be you and me and I go

6:46

I'll know and so it's whether it's

6:47

missing a workout or the food stuff or

6:49

not doing the the congruence thing you

6:51

said make sure you go and create this

6:53

watch this do this right and then you

6:54

don't do it because once you have a

6:56

certain level of success if you don't

6:58

desire something something more you can

7:00

get you can get lulled to sleep at the

7:02

level you're at and just do it no

7:04

problem right just becomes but for me if

7:06

I go I want to have people understand

7:08

that I I can guide them on the journey

7:10

to being better I've got to be working

7:12

on being better myself so that's usually

7:14

the for me the the biggest battle

7:16

personally internally but it's a mini

7:18

battle every day it's the do I get up

7:20

when the alarm goes off it's do I eat

7:22

that do I go there do I say that you

7:24

these little things they come into play

7:25

and it's the individual mini battles

7:27

throughout the day I have to fight

7:28

that's so true those small winds right

7:32

stack up yeah yeah and then when you go

7:35

when you overcome them you feel super

7:37

congruent it's I think it's in my

7:39

business what I do it's actually easier

7:40

to sell it's easier to speak easier to

7:42

talk it's easier to do the things

7:43

because I know I'm congruent like I can

7:47

talk to you at the top of my lungs have

7:48

no you're not going to come in the room

7:49

and go you said this but look I saw you

7:51

did this that won't happen for me so I

7:54

can be out there broad sharing my

7:55

message I think some people have that

7:57

impostor syndrome feeling I don't know

7:59

if can you just didn't do enough dark

8:01

work you didn't do enough things in a

8:02

background that nobody saw you do so you

8:05

know that you have an issue you know

8:07

you're in congruent but you don't tell

8:08

anybody but you just the way you tell us

8:10

is by not pushing at a broad huge push

8:14

perfect how do you prioritize what's

Prioritizing What's Important

8:16

most important man it goes in my

8:18

calendar I'm literally looking at right

8:19

here it's all color coded on the side

8:21

it's always in my peripheral you will

8:23

literally schedule what's important

8:25

that's just the truth of it go they go

8:27

oh family is important show me show me

8:29

your calendar where it's there because I

8:31

bet you got your meeting at 5:00 there

8:32

and then one at 2 o'clock they're all

8:33

there but there's not the date day with

8:35

your wife there's not time with your

8:36

kids there's no when you're doing

8:38

certain things for me I think it's for

8:40

most people who are structured they do a

8:42

good job with their calendar it's the

8:43

one thing that I find is like gives me

8:44

peace because also it'll just say done

8:46

for the day and then I just know I'm not

8:48

going to work I'm going to life so it's

8:51

pick my kids up and take them here and

8:52

do this and Coach their teams but it's

8:53

in my calendar like it's there and so

8:55

when I look at people and I see them go

8:57

oh what's important like that's how I do

8:59

it I put it in my calendar and I make

9:01

sure it's there so if you were to come

9:02

and go who's Anthony as a person you

9:04

could see who I am I love that the

9:06

calendar one look is I know everything I

9:09

need to know about how you

9:12

prioritize yeah for sure 100% can I

9:15

paper and digital you'll understand man

9:17

I am basic with in that calendar I

9:19

imagine it's full of different colors

9:21

and I got a crazy calendar too bu

9:23

different colors yeah green blue yeah

9:26

it's all there yeah I love talking about

The Power of Books and Learning

9:28

books what are something your favorites

9:30

oh man I got a lot of like to read

9:32

simple ones are usually the ones I like

9:34

the most I love the the book outwitting

9:36

The Devil it was by it's well is by

9:38

Napoleon Hill it's a great conversation

9:41

very interesting how with the times it

9:42

is man seur for meaning Victor Frankle

9:45

Steven C said it's The Alchemist is good

9:48

by Paul quo outlier is a good book Power

9:51

of Habit by Charles doig Michael Singer

9:54

the untethered Soul it's a whole bunch

9:56

like it's just but the thing is cool is

9:57

I like to read books that make me me

9:59

frame everything

10:01

differently life and I believe of life

10:04

is you see life you experience based on

10:06

what right and if I look at this

10:09

situation and go I'm poor but I have a

10:11

framing of but I have health and I can

10:12

walk my framing goes oh beautiful life

10:14

right but if I go on poor I have this

10:16

then you can have a horrible way it's

10:17

just a different framing so I love when

10:19

books can take me into a space to make

10:21

me reframe things different so I get to

10:22

operate in a vastly more appreciative

10:26

and more grateful life so I show up to

10:28

life with a different frame and I'm

10:29

happy and so even when things go

10:31

sideways that would be somebody else's

10:32

view I go oh but I can still walk and I

10:35

still got breath in my lungs like it's a

10:36

good day I think that the Mantra of I am

10:40

grateful I ran on the beach yesterday

10:42

for about two miles and I was just

10:44

clapping I am grateful in like a musical

10:47

way and just probably repeated it as

10:49

long as the walk was yeah gratitude just

10:51

so important age day my son I every

10:54

single day do a whole grateful L like

10:55

gratitude practice every morning

10:57

beautiful I got one more for you if you

Advice for Younger Self and Entrepreneurs

11:00

could give advice to your 20-year-old

11:01

self what would you say oh man so I'm

11:05

going to go back to my 20-year-old self

11:07

and so you guys understand it so at 20

11:09

years old I was a shoot sophomore in

11:12

college I had a son I was a newborn son

11:16

I just met my biological father like on

11:18

the phone had I don't think I met him in

11:20

person just yet and so it was a lot all

11:23

at the same time and for me it was just

11:25

like juggling all of it to try to be the

11:26

best at everything athletically

11:29

academically as a father as a fiance to

11:31

my wife or my fiance at the time and so

11:34

I would probably tell that guy Embrace

11:35

these moments CU they they pass like my

11:39

father has since passed away my son is

11:41

off at College living his life which is

11:42

awesome we're in constant contact but

11:44

he's still he's not in my home the

11:45

football days are gone can't play those

11:47

anymore my wife and I were married we're

11:49

just older now doing our thing and and

11:51

so you look back at those moments and

11:52

when you're in them you're like just got

11:53

to stay alive but you don't breathe them

11:55

in you don't fully like savor it it's

11:57

like this amazing soup you just just

11:59

slurp up and get spoon by spoon but if

12:00

you just stopped and let the taste like

12:02

just coach your tongue and just just

12:05

this is a beautiful pocket of life I

12:07

think that's what I would tell myself

12:08

back then of like hey this is going to

12:10

be gone before in 20 years be

12:11

reminiscing about it before you so enjoy

12:14

this so true I saw recently that the

12:17

Sony CD Walkman was enrolled in the

12:21

historical what do they call it like a a

12:24

museum kind of thing huh yeah like a

12:26

museum and it's oh my God right one of

12:28

those yeah I I was day the disman the

12:31

disc man yeah yeah yeah wow the CD

12:34

player that's crazy skipping shock an a

12:38

shock bro I used to listen to that on

12:39

game days like to for high school

12:40

football and then they had the Sony mini

12:43

dis player remember that yes theplayer

12:45

was one where you had to load music to a

12:47

little disc from this app on your phone

12:49

and then yeah it's been it's crazy we've

12:51

gone through all of it now it's just hit

12:53

a button and download the entire album

12:55

in 30 seconds before the plane takes off

12:57

amazing okay one more bonus question

13:00

let's do it for any entrepreneurs

13:02

listening what's the best bit of advice

13:05

you were given about business and make

13:08

your business boring make your business

13:10

boring but here's the thing it's not

13:12

that it's boring when you do what you do

13:14

I love speaking coaching teaching I love

13:16

this stuff right this is what I love to

13:18

do but there is a boring Rhythm to my

13:20

business meaning the way that I Prospect

13:22

the way that we we generate leads we

13:24

have

13:25

conversations uh the way I study and and

13:27

practice my craft when and where I'm

13:29

doing it like there should be a rhythm

13:31

to it where it's not that it's unhappy

13:33

but it's just it doesn't it's not like

13:35

it's brand new and exciting every single

13:37

moment because those are the things that

13:39

build you into having moments where I

13:40

can get in a stage and talk to 30,000

13:42

people in a stadium at some point or I

13:44

could talk to clients in a podcast or I

13:46

can have clients and do webinar those

13:48

little things that are the fun exciting

13:49

moments they because of the boring stuff

13:51

you've done most people are looking for

13:53

every day to get up and go to the coffee

13:54

shop and have this Bing and zig zag it's

13:57

not what entrepreneurship is the to be

13:58

honest a lot of it's dark work it's

14:00

things that nobody sees it's the did you

14:02

get up every single day into your

14:03

routine are you in a good head space are

14:05

you writing that thing filming that

14:06

thing talking to the clients prospecting

14:08

having sales conversations doing Sal

14:10

delivering your service and your product

14:12

are you doing these things that really

14:14

create the outcome of the guy with the

14:16

helicopter and Louis Vuitton shoes and

14:17

the Ferrari that stuff's all because of

14:19

things they did that nobody saw and they

14:20

did them for years and it wasn't sexy it

14:23

was boring but it built up to the

14:24

exciting things later maybe at one point

14:27

there's a book called boring working it

14:29

for you yeah it could be it make your

14:31

business boring I could do something

14:33

like that that's a good book there you

14:35

go you spitting out ideas right now

14:37

aren't you yeah I love it have you read

14:40

the practice of practice I haven't yet

14:42

no I'll send you a copy it's by Jonathan

14:45

Haram and it's all about how musicians

14:49

get better at music but it applies to

14:51

anything and some really fantastic ideas

14:54

and there's a quote in it that I loved

14:56

it's called Talent is practice and

14:58

disguise

14:59

yeah that's good yeah that's 100% what

15:02

it is man yeah there's no overnight

15:04

success yeah I like that it's pretty

15:05

cool this has been so much fun thank you

Conclusion and Farewell

15:07

for joining me on the brand new grateful

15:10

podcast at grateful podcast.com and I

15:14

just really appreciate your time and

15:16

it's always special we get when we get a

15:17

chance to have a conversation so really

15:19

appreciate it D Man welcome thank you

15:21

for having me appreciate it seriously

15:23

thanks so much it's been great all right

15:26

all right that's that was great man

15:28

you're a rockstar thank you how do you

15:30

like my new my new setup here I see that

15:33

is it a picture or is you actually your

15:34

house no so this is you might be able to

15:37

tell it's a green screen so if I I'm

15:39

actually yeah I'm in Puerto Barta in

15:41

Mexico oh actually uh I'm staying in

15:44

Sayulita which is about an hour and a

15:46

half kind of like a little Beach town

15:48

there yeah and I'm just up in the

15:50

there's a Selena co-work they're all

15:52

over and I'm in a hallway I just set

15:55

this thing up and they rocking and

15:56

rolling hey knock it out man I like it

15:59

you got to be resourceful it's beautiful

16:01

I I can appre respect that it's that

16:02

dark work for sure man I can have my EA

16:05

reach out to you just give me some

16:07

address information and I'll send you a

16:09

copy of the the book because I think

16:11

you'd really enjoy that it sounds like I

16:13

would I think it's right in my alley of

16:14

things pra practice of practice I like

16:16

that idea for sure and that boring work

16:19

idea I think you got a book in there

16:21

right it might be actually generally

16:23

entrepreneurship by entrepreneurship by

16:26

none other than an Anthony trucks yeah

16:29

yeah the business boring building a

16:30

boring business something like that

16:31

there may be something out there I'm

16:32

going to take a look at making that this

16:34

is the thing that people do they give me

16:35

ideas and I run with them so I I think

16:39

it would be really cool I I think you're

16:40

doing awesome stuff and keep up the

16:42

great work it means a lot to myself my

16:44

team and everyone that you touch with

16:46

your messages so thank you very welcome

16:48

and thank you as well