0:00

yeah all right tell some jokes these

0:03

have never been heard before okay Comics

0:07

do five minutes by the way okay I'll

0:09

give you one of these give me the light

0:11

I'll give you one of

0:13

these

0:17

okay already missing my guitar yeah

0:22

so wrote some of these jokes I'm just

0:24

going to read them off my phone if

0:26

that's okay you know sure no rules here

0:30

so a little uh little comedy instead of

0:33

music tonight feels a little bit like

0:37

entrepreneurship you see a gap in the

0:39

market and then give people something

0:41

they never

0:45

wanted as an entrepreneur I teach people

0:48

how to use artificial intelligence

0:51

that's my job you know AI or at least

0:55

for now until the robots take over my

0:59

job's probably first to

1:01

go what else we got uh I've been coming

1:04

to Northport here since I was two years

1:06

old so I don't remember that part but uh

1:09

certainly has changed a lot over the

1:11

years my parents have a house here about

1:14

two blocks away so there's no reason I'm

1:17

late for

1:20

these uh you know they say uh Northport

1:23

is um or Florida I should say is where

1:27

people come to retire I think

1:30

Northport is where the retired come to

1:33

retire even uh it's so peaceful that

1:36

even the mosquitoes seem to move a

1:38

little

1:40

slower so as you know I usually play

1:43

music at these open mics and uh I do

1:46

like a good joke you know something

1:49

about a good

1:51

joke really it's uh it's a lot like

1:53

music you know you hit the right note

1:56

and people smile and if you don't it's

2:00

more like

2:04

jazz I do miss my guitar I love to play

2:08

and sing and uh this is hard for me too

2:11

okay all

2:13

right uh growing up coming here uh we've

2:16

had some family traditions like we would

2:18

go down to the beach and my dad would

2:19

teach us a bit about uh you know

2:22

geography be like look there's the Gulf

2:25

of

2:26

Mexico and uh I would say you know it's

2:29

just the water he's like that's right go

2:32

playing it and don't talk to me for 3

2:35

hours little peace and

2:38

quiet and uh a little bit about the the

2:40

Northport Wildlife that's something to

2:43

see it's a little bit like uh retirees

2:46

version of the zoo you know the the old

2:49

alligators are snapping and uh you know

2:52

stay out of my property kind of thing

2:54

and uh the birds you know they remind me

2:57

of musicians and uh keep time a little

3:00

bit better than some uh at least some

3:02

that I know uh in the

3:06

end uh coming here telling jokes instead

3:08

of playing music is a little bit like

3:11

playing pickle ball with a tennis racket

3:14

uh it does get the job done but um

3:19

unfortunately uh you're just kind of

3:22

happy to be

3:24

there when it comes to the pace of life

3:27

here um I've traveled quite a bit

3:30

and it's a little different I do love

3:33

these open mics I love the variety the

3:36

talent it's always so much fun and uh

3:41

it's like this town is having a

3:43

leisurely stroll you know everything is

3:45

uh moving a little slower yeah and I

3:48

love

3:49

that

3:52

um these are all written today by the

3:55

way so I'm gonna skip to

4:00

a couple okay let's talk a little bit

4:03

about death you know yeah that's funny

4:06

yeah that's

4:08

hilarious death might not uh seem so bad

4:12

um the the dying part seems mildly

4:16

inconvenient but uh being dead oh that's

4:19

you know no bills to pay there you go

4:22

you don't have to worry about that like

4:24

bills what Bill oh Bill I'm going to go

4:28

haunt him on the golf course that's uh

4:31

that's all I have planned for

4:34

today imagine living forever oh that

4:38

would that would be the worst right that

4:41

that 300th

4:43

reunion oh Sally you're still

4:46

alive yeah they figured that out kill me

4:52

now ever stop to wonder why we're here

4:55

tonight a little uh little

4:57

self-expression a little fun this still

5:00

is the coolest place to be on a

5:03

Wednesday night in Northport and uh I

5:05

would like that bumper

5:08

sticker you know I'm uh I'm often maybe

5:12

like you your own worst critic after you

5:15

finish a performance you're like ah you

5:17

know that that part was good uh that

5:20

part was bad and uh

5:23

so in your in my head it's kind of like

5:26

you know I'm on America's Got Talent and

5:29

uh Simon cowl there is uh you know being

5:32

my own judge so you know for yourselves

5:35

don't take things too seriously and part

5:37

of the reason I did this tonight was to

5:40

uh challenge myself to step out of my

5:42

comfort zone I did standup comedy got to

5:46

be over a decade and on that show I

5:49

bombed miserably I was not prepared I

5:53

thought I knew everything and uh I

5:56

wanted to take a little bit different

5:57

approach today and just have some fun so

5:59

I appreciate your ears I appreciate you

6:02

guys listening and I'm just going to

6:04

finish off with saying

6:08

that life's a lot like jazz it's best

6:11

when you improvise yeah thank you thank

6:14

you thank you Mark great

6:17

job

Introduction and Guest Welcome

0:00

welcome ladies and gentlemen to the

0:01

podcast I have none other than the man

0:03

himself Anthony truck welcome Hey man

0:06

thank you for having me appreciate you

0:08

so much and the work that you do I'm

0:10

gonna I've got a bunch of questions

0:12

we'll see how much we get through so

Getting to Know Anthony Trucks

0:13

we'll start with right off the top for

0:15

those that don't know you please share

0:17

who you are and what you do oh man who I

0:19

am and what I do I'm a man I'm a man of

0:21

faith I'm a man of God I'm a husband I'm

0:23

a father I'm a coach speaker I'm an

0:25

author I teach people how to do the dark

0:27

work so it can optimize their identity

0:29

for people performance and show up to

0:31

defining moments in her life with a dark

0:33

work mentality of I have done too much

0:36

work in the dark to lose the light so I

0:38

I deliver that message of the world

0:39

through coaching speaking Consulting

0:41

it's pretty awesome

0:43

amazing the the next question I have is

0:45

what do you love most about the work

0:47

that you do ah to be honest I'm genuine

0:50

people talk about all the time but I

0:51

genuinely love having the feeling of

0:52

going something I did that I experienced

0:54

that sucked like it was bad in life

0:56

right taught me a lesson I could pass on

0:58

that somebody could have great success

1:00

with and avoid the headache that I went

1:02

through or climb out of the hole they in

1:04

and that's the unique thing man to have

1:05

some of value the world I think we all

1:07

desire to be desired and so to have

1:09

something that's desirable is probably a

1:11

pretty good feeling and so and I can

1:12

deliver that to somebody and they have

1:13

some great result with it I love seeing

1:15

it to be honest and that's what

1:17

transitions and translates to income and

1:19

impact in a world so I'm not going to

1:20

lie and say I don't love that I can

1:21

actually make a career out of doing it

1:23

so it's a duality but genuinely like

1:25

it's something where I love the fact

1:26

that I get to do something in life that

1:28

helps people's lives

1:30

fantastic and I know you've got a I'm

Overcoming Challenges and Embracing Discomfort

1:34

familiar with parts of your story but

1:37

what do you attribute to something maybe

1:39

you learned early in your career that

1:41

has made the biggest difference you're

1:42

not GNA die obviously you can die and

1:45

put it that way the meaning like when I

1:47

approach certain situations and I'm

1:48

deadly afraid of it but you're probably

1:49

not going to die doing this you're not

1:51

going to die making that phone call to

1:52

somebody filming that video getting that

1:54

workout in saying that thing making the

1:56

ass it's going to it's going to feel

1:58

painful but you're not going to die

1:59

doing that that and so that allows me to

2:01

go all right it can't be all too bad and

2:03

then what you do is you lean into

2:05

something I think life taught me that

2:06

pretty early on where there's things

2:08

that we're Desiring in life we want in

2:10

life but then the path to get in there

2:11

becomes just murky or gray or

2:14

uncomfortable and most people will give

2:16

up on the dream because of is Comfort it

2:18

takes to get it and so as a young kid

2:20

thankfully like in my teens I was able

2:22

to figure out that's just the path to

2:24

all success and so I've been able to

2:26

reapply that understanding to many ples

2:28

of my life in different stages to get

2:30

success that most people will never get

2:32

or it takes forever to get because I

2:33

just do it faster so I got no problem

2:36

falling on my face love that great

2:38

advice for everyone and the road to

2:40

success is often paved with all of these

2:42

things that people don't see so it's the

2:44

work that you do that you're that people

2:46

don't see that's yeah exactly mentors

2:50

yeah I get a lot of them how important

2:52

have mentors been in your career H it's

2:54

Paramount there's no way that I would

2:55

have the information I have without

The Importance of Mentors

2:58

people giving me like the information of

3:00

what direction to go to learn it through

3:01

experience or to Garner it from people

3:03

who've gone through the experience and

3:05

can help me shortcut the path or we'll

3:06

call Bypass the dumb tax which is like

3:09

you do it on your own and you make the

3:11

mistake that somebody could have told

3:12

you to avoid so for me I I just look at

3:15

all the levels of my life from football

3:16

to business to speaking this whole

3:18

industry here I've always had people I

3:20

can ask questions of and interestingly

3:23

like most people they they won't do this

3:25

because I think one is an ego thing I

3:26

don't want to I'm self-made I don't want

3:28

someone to tell right which is like dumb

3:30

that's a dumb thing to me CU like oh I

3:31

was the highest level in the world in my

3:32

sport I saw a coach right it's not a bad

3:35

thing if you need to have that but then

3:37

two I think the mentorship allows me to

3:39

see things I didn't see that I I should

3:41

have moved towards or that can move you

3:44

because a lot of the things that we

3:45

don't know we don't know sit in that

3:46

bubble for a long time so you don't

3:49

drive towards you don't work towards you

3:50

don't even know what's there so mentors

3:52

they open your eyes to things you didn't

3:53

quite see and you go oh it's possible

3:55

and it reframes what you can do it

3:57

shapes your mind different it gives you

3:59

better hope hope and then from there you

4:01

can actually move in a direction of

4:02

where they're at without having to do

4:04

the same dumb things they did so you get

4:06

to do it faster and a lot here the thing

4:08

a lot of people realize this exists they

4:10

know you can get a mentor and a coach

4:11

but they're they go oh it's going to

4:13

cost money it's said yeah it's going to

4:15

cost you probably some money to pay for

4:17

what somebody had to pay for with more

4:19

than money and I'm willing to do that so

4:21

for me like I do invest in coaching I do

4:23

invest in mentors personally because at

4:25

the end of the day like I I know that

4:27

there's going to be some investment to

4:28

get my success I much rather it not be

4:30

time and if I can avoid time that's the

4:33

one thing that you can't put a price on

4:35

but I can put a price on the information

4:37

so I'm going to pay for the information

4:38

to be able to save me time I love that

4:41

mentors really are the accelerant to

4:43

getting to where you want to go what are

4:45

you most excited about right now I'm

The Excitement of Family Life

4:47

excited about family man and we got

4:49

somebody doing some stuff on our house

4:50

we're getting the house fixed I was like

4:52

it's not fixed but upgraded so we can

4:53

like be here for a long time if that

4:55

makes sense yeah but man I'm excited

4:57

about watching my kids grow and do their

4:59

things I know work's fun and I I have a

5:01

blast in work I do and a lot of people

5:03

answer that question I'm sure with I'm

5:04

excited about this thing I'm launching

5:06

we got some great things launching I got

5:07

a a whole new company I'm building into

5:09

it's in a launch in March but for me

5:11

it's like I all those things are just I

5:13

guess they're vehicles to allow me to

5:15

have time with my family with my wife

5:17

with my kids to go watch them play

5:18

sports and do what they do all that

5:20

stuff is for me the blast so I'm excited

5:22

about living my life really it just

5:25

living my life great answer what

Motivation and Living Life to the Fullest

5:28

motivates you getting to the end of my

5:30

days and and making sure I've done what

5:32

I was supposed to do while I was here

5:34

and I don't know what that is I don't

5:35

know if I'll ever know what it is until

5:36

you actually leave the planet and you're

5:37

off in the next stage but for me what

5:39

motivates me is one making sure that I

5:41

don't waste the gifts given but two I

5:44

find like they're like I look at us

5:46

metaphorically like teacups there's the

5:48

potential to have a full cup of tea but

5:50

a lot of us live life with drips and

5:51

drops in the bottom of the of the cup

5:54

and I don't think it's a way to live

5:55

life I think that the potential is there

5:57

to have a full cup fill the cup up man

6:00

go do things go see things go try stuff

6:02

expand out see what's possible I don't

6:04

think enough people do that I think for

6:06

me what what I look like is life is I

6:08

want to make sure that I'm building into

6:10

something that gives me this complete

6:12

sense of fulfillment as I build into it

6:14

fill your cup great advice do a bunch of

6:17

crazy things see what's out there live

6:19

life excellent advice what's your

The Role of Leadership and Congruence

6:22

biggest challenge as a leader biggest

6:25

challenge man you know what it is to be

6:27

honest it's living what you preach it's

6:29

always a hard thing I'm not saying that

6:31

it's I don't do and it's hard to do I do

6:33

but that's the battle is those moments

6:35

in your mind where like you've told

6:36

people go do this and then you're

6:38

confronted with a moment where you have

6:39

to do it and your brain starts going hey

6:41

no one's going to know if you don't do

6:42

it it'll just be you and me and I go

6:46

I'll know and so it's whether it's

6:47

missing a workout or the food stuff or

6:49

not doing the the congruence thing you

6:51

said make sure you go and create this

6:53

watch this do this right and then you

6:54

don't do it because once you have a

6:56

certain level of success if you don't

6:58

desire something something more you can

7:00

get you can get lulled to sleep at the

7:02

level you're at and just do it no

7:04

problem right just becomes but for me if

7:06

I go I want to have people understand

7:08

that I I can guide them on the journey

7:10

to being better I've got to be working

7:12

on being better myself so that's usually

7:14

the for me the the biggest battle

7:16

personally internally but it's a mini

7:18

battle every day it's the do I get up

7:20

when the alarm goes off it's do I eat

7:22

that do I go there do I say that you

7:24

these little things they come into play

7:25

and it's the individual mini battles

7:27

throughout the day I have to fight

7:28

that's so true those small winds right

7:32

stack up yeah yeah and then when you go

7:35

when you overcome them you feel super

7:37

congruent it's I think it's in my

7:39

business what I do it's actually easier

7:40

to sell it's easier to speak easier to

7:42

talk it's easier to do the things

7:43

because I know I'm congruent like I can

7:47

talk to you at the top of my lungs have

7:48

no you're not going to come in the room

7:49

and go you said this but look I saw you

7:51

did this that won't happen for me so I

7:54

can be out there broad sharing my

7:55

message I think some people have that

7:57

impostor syndrome feeling I don't know

7:59

if can you just didn't do enough dark

8:01

work you didn't do enough things in a

8:02

background that nobody saw you do so you

8:05

know that you have an issue you know

8:07

you're in congruent but you don't tell

8:08

anybody but you just the way you tell us

8:10

is by not pushing at a broad huge push

8:14

perfect how do you prioritize what's

Prioritizing What's Important

8:16

most important man it goes in my

8:18

calendar I'm literally looking at right

8:19

here it's all color coded on the side

8:21

it's always in my peripheral you will

8:23

literally schedule what's important

8:25

that's just the truth of it go they go

8:27

oh family is important show me show me

8:29

your calendar where it's there because I

8:31

bet you got your meeting at 5:00 there

8:32

and then one at 2 o'clock they're all

8:33

there but there's not the date day with

8:35

your wife there's not time with your

8:36

kids there's no when you're doing

8:38

certain things for me I think it's for

8:40

most people who are structured they do a

8:42

good job with their calendar it's the

8:43

one thing that I find is like gives me

8:44

peace because also it'll just say done

8:46

for the day and then I just know I'm not

8:48

going to work I'm going to life so it's

8:51

pick my kids up and take them here and

8:52

do this and Coach their teams but it's

8:53

in my calendar like it's there and so

8:55

when I look at people and I see them go

8:57

oh what's important like that's how I do

8:59

it I put it in my calendar and I make

9:01

sure it's there so if you were to come

9:02

and go who's Anthony as a person you

9:04

could see who I am I love that the

9:06

calendar one look is I know everything I

9:09

need to know about how you

9:12

prioritize yeah for sure 100% can I

9:15

paper and digital you'll understand man

9:17

I am basic with in that calendar I

9:19

imagine it's full of different colors

9:21

and I got a crazy calendar too bu

9:23

different colors yeah green blue yeah

9:26

it's all there yeah I love talking about

The Power of Books and Learning

9:28

books what are something your favorites

9:30

oh man I got a lot of like to read

9:32

simple ones are usually the ones I like

9:34

the most I love the the book outwitting

9:36

The Devil it was by it's well is by

9:38

Napoleon Hill it's a great conversation

9:41

very interesting how with the times it

9:42

is man seur for meaning Victor Frankle

9:45

Steven C said it's The Alchemist is good

9:48

by Paul quo outlier is a good book Power

9:51

of Habit by Charles doig Michael Singer

9:54

the untethered Soul it's a whole bunch

9:56

like it's just but the thing is cool is

9:57

I like to read books that make me me

9:59

frame everything

10:01

differently life and I believe of life

10:04

is you see life you experience based on

10:06

what right and if I look at this

10:09

situation and go I'm poor but I have a

10:11

framing of but I have health and I can

10:12

walk my framing goes oh beautiful life

10:14

right but if I go on poor I have this

10:16

then you can have a horrible way it's

10:17

just a different framing so I love when

10:19

books can take me into a space to make

10:21

me reframe things different so I get to

10:22

operate in a vastly more appreciative

10:26

and more grateful life so I show up to

10:28

life with a different frame and I'm

10:29

happy and so even when things go

10:31

sideways that would be somebody else's

10:32

view I go oh but I can still walk and I

10:35

still got breath in my lungs like it's a

10:36

good day I think that the Mantra of I am

10:40

grateful I ran on the beach yesterday

10:42

for about two miles and I was just

10:44

clapping I am grateful in like a musical

10:47

way and just probably repeated it as

10:49

long as the walk was yeah gratitude just

10:51

so important age day my son I every

10:54

single day do a whole grateful L like

10:55

gratitude practice every morning

10:57

beautiful I got one more for you if you

Advice for Younger Self and Entrepreneurs

11:00

could give advice to your 20-year-old

11:01

self what would you say oh man so I'm

11:05

going to go back to my 20-year-old self

11:07

and so you guys understand it so at 20

11:09

years old I was a shoot sophomore in

11:12

college I had a son I was a newborn son

11:16

I just met my biological father like on

11:18

the phone had I don't think I met him in

11:20

person just yet and so it was a lot all

11:23

at the same time and for me it was just

11:25

like juggling all of it to try to be the

11:26

best at everything athletically

11:29

academically as a father as a fiance to

11:31

my wife or my fiance at the time and so

11:34

I would probably tell that guy Embrace

11:35

these moments CU they they pass like my

11:39

father has since passed away my son is

11:41

off at College living his life which is

11:42

awesome we're in constant contact but

11:44

he's still he's not in my home the

11:45

football days are gone can't play those

11:47

anymore my wife and I were married we're

11:49

just older now doing our thing and and

11:51

so you look back at those moments and

11:52

when you're in them you're like just got

11:53

to stay alive but you don't breathe them

11:55

in you don't fully like savor it it's

11:57

like this amazing soup you just just

11:59

slurp up and get spoon by spoon but if

12:00

you just stopped and let the taste like

12:02

just coach your tongue and just just

12:05

this is a beautiful pocket of life I

12:07

think that's what I would tell myself

12:08

back then of like hey this is going to

12:10

be gone before in 20 years be

12:11

reminiscing about it before you so enjoy

12:14

this so true I saw recently that the

12:17

Sony CD Walkman was enrolled in the

12:21

historical what do they call it like a a

12:24

museum kind of thing huh yeah like a

12:26

museum and it's oh my God right one of

12:28

those yeah I I was day the disman the

12:31

disc man yeah yeah yeah wow the CD

12:34

player that's crazy skipping shock an a

12:38

shock bro I used to listen to that on

12:39

game days like to for high school

12:40

football and then they had the Sony mini

12:43

dis player remember that yes theplayer

12:45

was one where you had to load music to a

12:47

little disc from this app on your phone

12:49

and then yeah it's been it's crazy we've

12:51

gone through all of it now it's just hit

12:53

a button and download the entire album

12:55

in 30 seconds before the plane takes off

12:57

amazing okay one more bonus question

13:00

let's do it for any entrepreneurs

13:02

listening what's the best bit of advice

13:05

you were given about business and make

13:08

your business boring make your business

13:10

boring but here's the thing it's not

13:12

that it's boring when you do what you do

13:14

I love speaking coaching teaching I love

13:16

this stuff right this is what I love to

13:18

do but there is a boring Rhythm to my

13:20

business meaning the way that I Prospect

13:22

the way that we we generate leads we

13:24

have

13:25

conversations uh the way I study and and

13:27

practice my craft when and where I'm

13:29

doing it like there should be a rhythm

13:31

to it where it's not that it's unhappy

13:33

but it's just it doesn't it's not like

13:35

it's brand new and exciting every single

13:37

moment because those are the things that

13:39

build you into having moments where I

13:40

can get in a stage and talk to 30,000

13:42

people in a stadium at some point or I

13:44

could talk to clients in a podcast or I

13:46

can have clients and do webinar those

13:48

little things that are the fun exciting

13:49

moments they because of the boring stuff

13:51

you've done most people are looking for

13:53

every day to get up and go to the coffee

13:54

shop and have this Bing and zig zag it's

13:57

not what entrepreneurship is the to be

13:58

honest a lot of it's dark work it's

14:00

things that nobody sees it's the did you

14:02

get up every single day into your

14:03

routine are you in a good head space are

14:05

you writing that thing filming that

14:06

thing talking to the clients prospecting

14:08

having sales conversations doing Sal

14:10

delivering your service and your product

14:12

are you doing these things that really

14:14

create the outcome of the guy with the

14:16

helicopter and Louis Vuitton shoes and

14:17

the Ferrari that stuff's all because of

14:19

things they did that nobody saw and they

14:20

did them for years and it wasn't sexy it

14:23

was boring but it built up to the

14:24

exciting things later maybe at one point

14:27

there's a book called boring working it

14:29

for you yeah it could be it make your

14:31

business boring I could do something

14:33

like that that's a good book there you

14:35

go you spitting out ideas right now

14:37

aren't you yeah I love it have you read

14:40

the practice of practice I haven't yet

14:42

no I'll send you a copy it's by Jonathan

14:45

Haram and it's all about how musicians

14:49

get better at music but it applies to

14:51

anything and some really fantastic ideas

14:54

and there's a quote in it that I loved

14:56

it's called Talent is practice and

14:58

disguise

14:59

yeah that's good yeah that's 100% what

15:02

it is man yeah there's no overnight

15:04

success yeah I like that it's pretty

15:05

cool this has been so much fun thank you

Conclusion and Farewell

15:07

for joining me on the brand new grateful

15:10

podcast at grateful podcast.com and I

15:14

just really appreciate your time and

15:16

it's always special we get when we get a

15:17

chance to have a conversation so really

15:19

appreciate it D Man welcome thank you

15:21

for having me appreciate it seriously

15:23

thanks so much it's been great all right

15:26

all right that's that was great man

15:28

you're a rockstar thank you how do you

15:30

like my new my new setup here I see that

15:33

is it a picture or is you actually your

15:34

house no so this is you might be able to

15:37

tell it's a green screen so if I I'm

15:39

actually yeah I'm in Puerto Barta in

15:41

Mexico oh actually uh I'm staying in

15:44

Sayulita which is about an hour and a

15:46

half kind of like a little Beach town

15:48

there yeah and I'm just up in the

15:50

there's a Selena co-work they're all

15:52

over and I'm in a hallway I just set

15:55

this thing up and they rocking and

15:56

rolling hey knock it out man I like it

15:59

you got to be resourceful it's beautiful

16:01

I I can appre respect that it's that

16:02

dark work for sure man I can have my EA

16:05

reach out to you just give me some

16:07

address information and I'll send you a

16:09

copy of the the book because I think

16:11

you'd really enjoy that it sounds like I

16:13

would I think it's right in my alley of

16:14

things pra practice of practice I like

16:16

that idea for sure and that boring work

16:19

idea I think you got a book in there

16:21

right it might be actually generally

16:23

entrepreneurship by entrepreneurship by

16:26

none other than an Anthony trucks yeah

16:29

yeah the business boring building a

16:30

boring business something like that

16:31

there may be something out there I'm

16:32

going to take a look at making that this

16:34

is the thing that people do they give me

16:35

ideas and I run with them so I I think

16:39

it would be really cool I I think you're

16:40

doing awesome stuff and keep up the

16:42

great work it means a lot to myself my

16:44

team and everyone that you touch with

16:46

your messages so thank you very welcome

16:48

and thank you as well

Introduction and Background

0:00

without further Ado for those that haven't been formally introduced why don't you give yourself a a warm

0:06

introduction um it's not often you get to introduce yourself warmly or otherwise so happy to look my name is

0:12

Kieran I live in Ireland I've been in the business technology space for about 30 years thus aging myself immediately

0:20

Mark but I've been there done that seen that there's very few Technologies I haven't come across over the years but

0:26

it's always fascinating to watch them appear and disappear I've passionate about education I'm an ex-teacher

0:32

believe it or not for many years ago not many people know that and then I've spent decades as a developer as a

0:38

consultant as a head of data science and process Excellence as a leader of intelligent automation I'm fascinated by

0:46

what technology can do for business can't imagine being in any other space

0:51

imagine doing something that didn't change every day my goodness we would be bored but I'm not excited for technology

0:58

sake I'm excited by what technology can do in the world and by goodness the technologies that we C have today can

1:05

allow businesses and society and governments and everyone else in between to do amazing things so I wake up every

1:12

single day with a smile in my face knowing that I'm going to see and learn do something different every single day

1:19

and Mark long may that continue Ken I appreciate you and I'm excited to to dig

1:25

into all of these things that you've learned over the years reading your a little sound bite from one of your

Early Experiences with Technology

1:31

YouTube videos in 2000 you built a robot tell me a bit about that because that

1:36

was pre RPA what'd you build yeah it's funny now isn't it the multi-billion pound

1:44

industry that it's become having been packaged beautifully existed for years

1:49

before maybe not the same guys but if you want to call it screen scraping robots customer relationship management

1:55

with workflow built into their case management workflow all these things created decades ago go I suppose the One

2:01

Thing Mark people have hired me for over the years is my foresight and in 2000 people weren't even talking about robots

2:08

which is slightly odd for me back in the day but I created Solly the robot I was working for a legal firm in Ireland and

Creating Solly the Robot

2:16

what you would see in the law firm was that there was a lot of things that are the same I know if you talk to a lawyer

2:21

they might talk about how they handcraft the law how their brain comes into so many things and genuinely does if you

2:27

ever get an opportunity h a great lawyer a great accountant a great tax burst knows things you need for your business

2:34

but the number of things that were the same were phenomenal when you broke the process down so when you're purchasing a

2:41

property or remortgaging a property someone needs to give you instructions once you've got instructions there's

2:47

obvious next steps once you've passed those next steps there's a contract stage once you've done the contract

2:53

stage there's a ass signing and whatever mortgage stage all the same so I created

2:59

a Rob robot that basically the soon as you started putting stuff into the case management system the robot started to

3:06

assist or augment even back in the day which is not what 24 years ago so the moment you did something the robot went

3:12

I know what you want next it went away did a whole load of the work for you that meant as a legal professional you

3:19

weren't dealing with the necessary but very mundane steps in the process the

3:24

robot of the digital workflow was taking care of all of this and if you look at some of the things we were doing back in

3:29

the day it was quite Innovative so the moment you signed up to the law firm we sent you a bill we sent an email telling

3:36

you where you were at with your case you could log in online you could interact with the robot you could interact bilingually or multilingually on the

3:43

website the robot would send emails updating you throughout the progress of the case what it would do is also

3:49

collect the information on all of the work that you were doing so when you as a lawyer paralal or legal professional

3:55

came in the next morning it had prepared your entire work load for the day and if

4:01

you were off and something didn't happen so that things didn't get stuck in the process it alerted your supervisor or

4:07

your manager but the really interesting bit on top of that which started part of my career was the analytics piece all of

The Power of Data Analytics

4:14

a sudden not only could you see the automation freeing lawyers to spend more time with customers or to do more work

4:20

essentially for higher productivity you also seen a lot of date analytics coming out because the role book could start to

4:26

go through numbers of cases per day numbers of transac particular stages how

4:31

long lawyers or legal professionals were taking to do things and it wasn't to catch them out it was very much to give

4:36

them the analytics so the business could see the number of Staff the amount of workflow the times to take things done

4:43

who was better and who was worse at something so it could provide training to start to create a high performance

4:48

environment and that business Grew From I think when I started it was about 20 people it grew to over 200 and something

4:54

people which isn't very big internationally but from a law firm perspective in the jurisdiction that it

5:00

was in it was the biggest Law Firm by none within a very short period of time

5:05

which shows you adopting the right technology with the right professional allows you to do far more than just a

5:12

professional being there by themselves for sure and uh a lot of unique kind of

The Role of Business Leaders in Tech Adoption

5:19

qualities to that that particular situation I feel like the business owner themselves has to be somewhat Forward

5:25

Thinking to agree to make these changes they absolutely do it's it's the the

5:31

horrible ugly truth Mark of why businesses don't transform is down to

5:36

the word people if you want to change you can change we put all the technology

5:42

in the world for decades yes maybe it's not as good as it is now but with of all the technology we have needed to

5:49

digitally transform for three or four different decades I was fortunate to

5:54

work for a business leader who absolutely adored the impact that technology could have

6:00

he also recognized he happened to be he that it wasn't just about the technology but if you give great people great

6:06

technology you can do even greater things but I do remember I I pretty much had a blank check because everything

6:13

that I was doing I made sure there was a business case put around it there was an outcome it was focused on delivering what the strategy was too many IT

6:21

projects I have seen are vanity projects in other words it's very interesting for the IT professional to do it but it does

6:27

nothing for the business so I had to build that element of trust in with the business leader to show that everything

6:32

we were doing worked and then there was a heck of a lot of other work done outside of it around the promotion

6:38

around the selling around the education around the training I call a massive change management plan to get people

6:44

into the mindset that we weren't replacing them with robots or actually were augmenting them to allow them to

6:50

achieve more and build more which ultimately resulted more money for the lawyer but to deliver happier better

6:56

quality service for all the clients which oddly enough resulted in less work for all the lawyers in the law firm

7:02

because clients weren't complaining I remember in the bottom of an email I was looking for X amount of pounds and I

7:08

also wrote and had like $1 million in a brown bag for a bit of fun as well to which I got absolute vukan of everything

7:14

apart from the BR bag in the million dollars but thanks for trying so I was trusted but maybe not up to a point

7:21

amazing it's was lovely to get a blank check that you can do amazing things with but you have to earn that oh I got

7:27

to put it out there blank checks love it tell me with the Year we're right in the beginning now what are you excited about

The Excitement for the Future of Tech

7:36

uh as I said a little bit earlier on Mark I have watched technology over the years so I've been through the year 2000

7:42

three or four different recessions through Erp through RPA and intelligent

7:47

automation through Cloud you name it I've been there as I said I I worked as a data science head of data science for

7:54

13 years but the one thing that excites me continues to be data analytics which I talked started back in the day when I

8:01

started my it career in the '90s I've been fascinated by data and fascinated by what people can do with the datea in

8:07

terms of decision insight to allow them to make far better decisions now on top

The Impact of Generative AI

8:13

of that boy am I excited about generative Ai and it's not from the everybody's talking about a point of

8:19

view and therefore jumping on the bandwagon point of view I had seen chat GPT and a couple of others because you

8:25

follow Google you follow the trends you follow their their research groups but before November last year and you were

8:30

starting to go oh my goodness that's just phenomenal you'll remember back in the day you were designing narrow AI so

8:36

in other words we were doing retention models and I could tell you for most people in Northern Ireland what they

8:42

they were if they were going to sign up to this insurance policy or not and how much I need to charge them it was very

8:48

narrow you one case study you put Engineers near you built databases and data warehouses you data scientists and

8:54

data Engineers wrangling everything now all of a sudden I can ask ask a large

9:00

language model a thousand different questions and over time if I train that I can get it to give a thousand

9:06

different answers I've played with this technology and used this technology for 12 months at a minimum I am 30 to 40%

9:14

more productive and I've not spent as many hours as as I want I have to work as well but it is truly exciting the

9:21

power of analytics plus llms plus automation so what am I excited about in

9:27

2024 it's business is actually turning what is currently potential into value I

9:34

think we'll see a mass of companies or we should see a mass of companies giving their employees the training the

9:41

awareness the business use cases the skill and the access to generative technology to allow them to do far more

9:49

and ethically as well but to do and Achieve far more in far less time far

9:55

more easily in than in the past everybody will have ai in their pocket for $20 or even less that's going to

10:01

transform how we actually do things it's going to enrich the decisions that we make it's going to improve the

10:06

businesses that we're actually operating uh today and I can't wait to see that

10:11

turn into fruition once people start to use technology in a massively transformative way I think we'll

10:18

actually start people going remember that automation thing that we talked about those robots that we've resisted

10:24

and everything else that we can do to automate the life out of our jobs maybe we should relook at that again so I'm

10:29

excited about the combination of generative ai ai decision insight and intelligent automation to allow us to

10:36

really create the exponential firms that we should have created over the last decade wow lots to lots to be excited

10:44

about there I I can sense the the genuine enthusiasm for for what you do let's talk about

10:50

the let's maybe start with chat GPT you've been using it for 12 months

The Power of ChatGPT

10:55

what's been the story arc for you both from a usage perspective and how your

11:01

thoughts about the tool have changed yeah the the real story arc is the last time I used Google to search was maybe

11:08

November 2022 that's scary exciting fascinating if I'm Google I'm terrified

11:14

what's their business model built on the same with YouTube or whatever else so it's fascinating that I don't use search

11:20

engines anymore and haven't and why I haven't is because of the power of the tools so not only do I use chat GPT I

11:26

have a range of tools open at the same time again folks please go and pick the tool that's right from you but I've clawed

11:33

I've grammarly I have chat gbt I I've Image Creators being image Creator up

11:38

the amount of things that I can do and create in my day-to-day work is phenomenal so for example one of the

11:45

things I do for a lot of people is write H technology related content now before I begin instead of doing vast amounts of

11:52

research I go and put in the structure of what I want I put in the audience I put in a whole host of prompts and go

11:59

this is the kind of thing that I'm looking for now it's not replacing what I do that would be rather lazy and that

12:04

would be wonderful and rather easy if I could say write me a 3,000 word white paper on the latest Intel MX processor

12:11

it doesn't work like that unfortunately or maybe fortunately but by goodness does it give you a leg up in terms of

12:17

the things that you need so I'll go into chat gbt Bing Google board Claude each

12:22

of them give you a slightly different answer despite the fact that you maybe use the same prompt or adjust it but all

12:27

of a sudden a caterp bus me forward in terms of the ideas and the content and the the findings and the

12:35

combination of the findings that it's just not been possible to date I do a search engine it comes up with 10 Things

12:41

I then have to go into each and everything and make sense of them now I can get the engine to do that when I

12:46

start writing and I'm using this as one example only I get it to do a grammar check and do an audit of everything that

12:53

I've written back it comes with answers I can then get it to restructure it and rewrite it in a better way that's more

12:58

more receptive to my audience so I might say act as a Gartner blor analyst here's

13:04

the audience that you're actually going to I want you to pit it at this level would you rephrase that so it's got more impact out the back of that I'm doing

13:11

active and passive change the sentences around the grammar the structure at top of that I'll go this is now going to be

13:17

in a social media article can you write me a prompt that's intuitive interesting stops everybody scrolling can you now

13:24

create an image that goes with this article and so on and so on the number number of uses that I put it to every

13:30

day are phenomenal it's like having and it's a terrible phrase that people uh repeat it is like having an army A very

13:37

clever and increasingly clever interns beside me or executive assistants who

13:42

are really capable in so many different areas undertaking the work that I'm doing as I said it's not replaced me it

13:50

could maybe at some stage and I don't mind that by the way because it allows me to evolve in other areas but by

13:55

goodness has it allowed me to accelerate not only what I'm doing but the quality of what I'm doing and the ideas and the

14:03

and the the thinking behind what I'm actually at and ways that I just couldn't have possibly imagined now

14:08

before I do anything I'm almost reaching to generative AI in the first instance to get the thinking and the thoughts and

14:15

the structure and more ideas and counterarguments and counter intuative ideas as well because I can challenge it

14:21

to prompt what I'm actually doing so now that I've done that I I know it really and actually go out and train companies

14:26

how to do it every time I do it it's like presenting magic to people where they're going my goodness I'm doing an

14:33

interview for a particular role I didn't know what to ask the questions based on a particular methodology and I didn't

14:40

agree this with the other people in the room now I basically feed in the job advert ask it to produce all the

14:46

questions that I need an example a 10 following a particular interview methodology explain to me why you've

14:52

done and all of a sudden it goes and does it in two minutes you can have 20 Questions pick your top 10 work with the

14:58

person in front you and off you go those are just small examples of the wide variety of things as a friend of mine

15:04

said if you can think it and you can describe it CH gbt or generative AI can

15:09

probably create it so the only thing that's now limited is our

15:15

imagination so why why am I excited about all these Technologies things that it can do it it's just a bottomless

The Future of AI in Business

15:22

wonderful pit of huge potential and huge opportunity to allow me to do the most

15:28

amazing things far better far more productively to higher quality than I've ever been able to do to date and the

15:34

exciting bit is all these models are getting better and better and thankfully I'm getting better and better at asking

15:39

questions as well it's exciting times I I share a similar enthusiasm it's so

15:45

cool what can be done and I feel like there's this idea of AI is really if you

15:52

look at it the right way the art of intelligence how you look at connecting

15:58

everything with a powerful input so I'm very interested in that connective

16:04

tissue putting together a string of tools that I love this idea of the

16:10

second brain and I've started to apply some of these ideas of using notion as a

16:17

repository for a whole bunch of data and recently started to play around with

16:22

notion Ai and being able to get really high quality output right inside for

16:28

ated usable databases so it's incredibly fascinating

16:36

and I'm curious from how do you now think about chat gbt what is your we've

16:43

got all these different tools what's your how do you think about it yeah look I suppose just to build on a phrase you

16:50

said a moment ago because it's exciting times I coined the phrase a little while ago we're not talking about a return on

16:56

investment despite the fact that we do need to invest in this technology and training and we probably have to

17:01

restructure how we go about things inside of organizations and everything else but we're really talking about a

17:07

return on intelligence that we can accelerate or multiply far greater than we currently have so now for example on

17:14

a normal day I can get X on with chat GPT or one of the other derivatives I can be 10x in certain instances more

17:22

productive and in certain instances I can be 20 and 40 and almost 100x more

17:28

Ive in general and the quality of my outputs can be greater so I go back to

17:33

the example where I'm writing a white paper I'm presenting an argument but to make sure that my argument solid I'll go

17:39

in and ask chat GPT or Bing or Bard or whatever Gemini give me the counterintuitive argument as to why this

17:45

may not be as good a quality statement as it might be so all of a sudden I'm getting challenged and checked and my

17:52

thinking is getting judged against what is currently really great quality l LS

17:59

now if you imagine that's going to improve as these things improve over time as well then the quality of the output should be greater so I'm excited

18:06

by the potential return on intelligence of the tools themselves and the more I invest in the tools and as you

18:12

mentioning I know of template prompts template documents that I feed in

18:17

template white papers to saying this is the quality and the standard and this is the style that I want you to get it to

18:24

because remember in the real world we've got a brilliant assistant we're giving them all the information here's prior

18:29

examples this is the outcome that I want you to put in place we can't just say to the computer do a white paper on X so

18:36

the more intelligence we put into the Tooling in general the manufacturers the more intelligence we put in as

18:42

individuals to train it in specific ways that we want in our style in our methods

18:48

the greater the return on intelligence we're going to get so 2 plus two is going to equal seven now once everybody

18:55

understands 2+ 2 is equal will equal seven then imagine You' have 100 people inside of your organization producing

19:03

100 time x now you have 100 times x times a multiplier and the opportunities

19:09

now to achieve even greater things are just going to be fast that's why I call it the generative or the exponential

19:16

organization but it's the combination I think Mark not of just one technology

19:22

because AI has been around for decades generative AI as I coined it in the talk I was doing recently is an 85 your old

19:28

success story but when you start to combine generative AI with normal Ai and

19:35

sometimes normal Ai and machine learning is absolutely fine and that's what you want when you combine it with other

19:40

exponential Technologies like blockchain like AR like VR like intelligent automation robotic process automation

19:48

the combination of the Technologies are going to give us arms and legs and

19:53

second and third and fourth brains that allow us to run far back F to far higher

19:59

quality than we can ever imagine the challenge is going to be trying to keep up with it all and therefore as we move

20:05

into this age of AI and as everybody who's now coming out of work suddenly becomes not a digital native but an AI

20:12

native and as soon as everybody is AI in their pocket in much the same way as the

20:18

mobile phone transformed everything that we're now doing when everybody is AI in their pocket my goodness are we going to

20:25

be able to do amazing things once they learn how to use it you and I are probably slightly ahead of the curve

20:31

because we're excited by technology we mix in this space and now with 12 months expertise you will have reached a ma a

20:39

marathon ahead of a lot of people but very quickly organizations are going to see the power of this technology they're

20:44

not going to be able to avoid it because if you think everybody is using AI they probably are and if you're not using it

20:51

you're probably one of the few not thinking about at the moment and that's a very dangerous situation to be in

20:56

because we're also not in an age of exponential technology or an age of AI

21:02

we're also in the digital Darwinism age or the AI in digital Darwinism age where

21:07

if businesses do not invest in these Technologies then and I don't wish this

21:12

in any of them I don't fancy their chances of being around the next five years time yeah I I tend to agree with

The Importance of Continuous Learning

21:19

you that if businesses aren't incorporating Ai and have a path to

21:24

where is the learning stages for the teams for the leadership on the agenda

21:30

for the year right these need to be regular checkpoints I think the

21:35

continuous learning organization has to be something that for an organization to succeed I just I understand as a

21:42

solopreneur there's different opportunities because you're not tethered by what your job description is

21:48

and depending on the organization there's certain security rules and things that are in place for obvious

21:55

reasons how often do we start to use something in our personal lives and

22:00

realize it's amazing because somebody showed it to us and then bring that to work it needs to be a Forward Thinking

22:07

leadership regardless of the organization and there needs to be time

22:12

on the tool but you increase that you start to connect the dots and there's

22:18

even today there are regularly things that I just throw at chat chpt and

22:23

discover something new just to see what it can do I realize that it's it's quite

22:28

a handy PDF splitter and combiner and that's just a a very slight use case

22:35

that ah handy to know right but you don't really get these kinds of

22:42

experiences unless you spend a lot of time with the instrument right for you

22:48

to become a exceptional guitar player as a leader for your your band you got to

22:54

spend the time practicing and I agree with you that I haven't used Google in a long time and if you are still using

23:01

Google as a leader in organization I would really assess are you researching

Getting Started with ChatGPT

23:07

enough what chat GPT specifically can do what is your recommendation for people

23:14

in business that are new to chat GPT and how to get your feet wet where to begin

23:20

well like you've said it a second ago do you know what I mean you just need to put the tool on your desktop and be

23:25

conscious that look everything comes with risks so the very first one with chat gbt and again this is open to other

23:32

tools as well folks we should say this is that if you do not hit a particular

23:37

box or option then any data you feed into chat gbt can become part of the overall training Corpus and as Samsung

23:45

discovered not that long ago and there were one of a number of companies that fed in their IP all of a sudden you may

23:51

run the risk of actually giving up a lot of very valuable content and in this day

23:57

and age when most things can be bought and copied I can launch a business in China tomorrow in the cloud whereas two

24:03

decades ago I would have needed someone in the local market I would have needed a factory I would have needed Machinery

24:09

or I I can now do anything I want the real differentiator becomes the skill of the people the will of the leadership

24:14

the technology and how you combine them together but most importantly the data that you've got your processes so we do

24:20

warn people just be careful putting things securely into place we do also

24:25

warn people around the ethics of this and when people talk but ethics can s really boring in the governance bed but it's not there literally has been too

24:32

many examples over the past where AI has been trained by a particular Cort to recognize everything that cohort does is

24:38

wonderful and great guess what it's not it's not very diverse it's not very even and statistically speaking diverse teams

24:45

produce better results all that said get the tool dip your toe in the water get

24:51

it to do simple things as you're mentioning split a PDF get it to come up with a counterargument to something

24:57

you're saying you're organizing a training event in your business ask it to come up with some suggestions you

Harnessing AI in Business Operations

25:02

want some questions of a very publicly available interview form or or job

25:08

advertisement put it in and ask it for 10 questions saying you want to follow a particular interview methodology and

25:13

tell it what you want it to do think of all the roles in your organization and look at some of the tasks that they

25:19

perform and ask chat GPT or Bing or board or gemini or whatever else it is For answers or checks or challenges or

25:27

up dates or restructures or rewrites of emails but to your point get your feet wet you made a really great Point as

25:34

well Mark here that I think very often people miss this technology AI is too important to throw

The Role of Executives in AI Implementation

25:41

to your it team in the corner and then come back in two years time as an executive and chair and a and board

25:50

there should be continued education around the art of Technology but AI in particular because it is truly amazing

25:57

they should learn they should evidence it this is too much of a change too much of an investment too much of a restructure in a business to hand it

26:04

anyway down from Beneath the Sea Suite the sea Suite should have been an owner on this and to your point they should

26:10

have been playing with it there's nothing worse than you and I have probably been in businesses where leaders sitting up there talking a whole

26:16

lot of bump about a technology that they've not used or not willing to use and then are trying to convince the

26:21

world beneath them that this is the greatest things in sliced bread in a very bad way and everybody listens and

26:27

goes you don't believe in this I'm all this technology is too transformative leaders have to understand it they have

26:33

to believe in it they have to provide some guidelines to get it done and they have to provide the training and the

26:39

models and everything else and the awareness and risks and everything else to let people experiment whilst their it

26:45

teams and the risk teams work out what it is that people can or cannot do but

26:50

even there I would caution one thing during Co and you mentioned Co a while

The Impact of COVID on Technology Adoption

26:56

ago the world transformed everybody learned what they should have learned decades ago that you can work from

27:01

anywhere assuming there's trust because there's been laptops for decades there's been broadband and Lease lines for

27:07

decades antivirus you name it everything has existed Co created a platform that forced people to to react and to work

27:14

together and all of a sudden things that were blocked in the past that it teams said they couldn't do all of a sudden

27:21

magically disappeared overnight so if organizations want to roll this technology out apply the learning that

27:28

they learned during Co that if you want to make it happen you can make it happen there are risks but there's risks to

27:34

crossing the road but this technology is too important and too competitively advantageous to spend the next nine

The Importance of AI in Competitive Advantage

27:41

months working out a policy or putting the top of your pile so what I would encourage people to do is learn it give

27:47

them the skills give them the direction and training put this as the number one project inside of a business and do what

27:53

you did during Co which is remove every barrier Focus really quick quickly get this working because if you haven't got

28:00

it working the next 6 months I just think you will not be 6 months behind but you'll be 18 months behind a lot of

28:05

your competitors yes to your point add it to the agenda and move it to Priority

28:11

number one and that's seeing what it can do that's part of me starting open AI

28:18

training is because I the writing is on the wall I spent time running a PR

28:26

business and I was the majority of my time was spent training my team on AI

28:31

because I knew that any amount of time put into that they were going to be

28:37

exponentially better independently at getting all the things that they need to get done and I just feel there's in

28:45

thinking about helping my friends I'm like guys girls you need to know some of

28:51

these things and I've got a a stream deck beside me and I've just been

28:58

starting to connect all these shortcuts and applications with click triggers so

29:05

I'm loading it up with gpts to give myself push button triggers to get to

29:11

access these tools So speaking about process a lot of it now is deciding what

29:18

what processes can be eliminated right and that's do we even need to be doing these things after you set up an

The Power of Automation in Business Processes

29:25

automation you've had a lot of experience with process design how should organizations think about

29:31

approaching process and chat GPT or a generative AI really great question so

29:38

let me combine that with generative AI plus intelligent automation okay what a lot of people do is they do it wrong

29:45

hence why a lot of project have failed in the past where they go out to the business say what do you not like doing

29:51

and we'll automate that and what happens is people come up with all sorts of suggestions of stuff that's relatively

29:56

boring to do and very low value they spend a lot of money automating that and don't actually see a return in their

30:03

investment mine is not to start at the bottom in the weights mine is to be a little bit more fundamental and

30:09

transformative which is I'm going out to the market and I'm understanding what is my customers uh want what are they

30:15

willing to pay money for and pay a premium over cost to such an extent that it makes it worse while for me to have a

30:22

business fund a business hire people create a product or service that people are going to enjoy and pay me money for

30:28

not just next week next month but next year so I'm looking in the organization going what are the big decisions we need

30:34

to make to allow us to be the best organization possible what are the key

30:39

functions and processes that need to operate in the most efficient frictionless manner that Delights and

30:46

excites both our customers and employees to deliver this product at the highest

30:51

quality as appropriate and the lowest cost as appropriate to allow me to maximize the value of of my

30:57

organizational investment so now that I know what we're going what we're deciding to do and how we're going to do

31:03

it then I'm eliminating everything else that exists in the organization that I possibly can that does not contribute to

31:11

the big price now that said there are some things that you and I know need to happen like we have to do email every

31:16

day I can't eliminate email but if you ever go through an organization that's in financial distress and I've had to

31:22

restructure and number them all of a sudden you go looking for things that don't add value lots of projects

31:28

suddenly are suggested it projects that were really interesting but actually do the turn the dial on the big number and

31:34

the answer is no lots of marketing spend training spend or side projects or

31:40

invoices or recurring direct debits or the purchasing of something that's been going on but nobody's looked at it or

31:46

what is there's processes in place that someone put in two years ago but nobody's at a timed examine and I am

31:53

slashing those so I'm looking at the big decisions I'm looking at the big processes I'm taking away everything

31:59

else that doesn't turn the dial for those because that allows me to free funds free people and free time to work

32:06

on those big high value ad items then what I'm doing is I'm looking down those

32:11

processes and not automating and digitizing them and putting generative AI in to help me decide and to do just

32:19

for the sake of doing that as you and I know in business and let's take the example Mark of car insurance if I've

32:26

got a claim the last thing I want to do when I'm sitting on the side of the road is talk to a chat bot that says please

32:31

repeat the question I don't understand it there are certain moments when intelligent Automation and generative AI

32:37

make sense and there are certain K mods key moments of Truth where people make sense so as I'm redesigning and

32:45

restructuring the process to maximize the value remember I mentioned a moment ago about the customer and the employee

32:51

experience I'm making sure that when people can add their highest and best value and emotional support and judgment

32:58

and decision-making creativity and Innovation that is absolutely protect protected from automation but is

33:06

augmented by it when I say from you're not replacing a a good human answering a question to a distressed client by a

33:12

robot you're augmenting them with great technology so during that claims process for example I'm out of an app I asked

33:19

the person on the side of the road to point at the car take a video of all the surrounding and all of a sudden AI works

33:25

out where they are contacts the breakdown company and gets a vehicle coming out assesses the damage gets the

33:30

vehicle Ure notified as the potential loss starts the initial process so that

33:36

I can spend all this time being empathetic and answering all the customers questions as all of this magic

33:42

work is happening in the background so big thinking goes to big decisions big

33:48

process flows working out end to end process flows the key moments of Truth

33:53

where we need people and the key moments of Truth where we need them augmented and the things that we can digitize and automate and I'm working down from that

34:00

big picture Vision that way there I can get maximum value maximum employee and

34:07

customer experience whereas working from your bottom up automating or using generative AI on the bits and pieces

34:15

will result in a bits and pieces return and that's not what we're looking for and it's certainly not what that

34:21

technology can deliver today it's uh it's an excellent point the only way to

34:26

achieve any thing is to go after the goal right so as long as that's front and center and you reverse engineer how

34:32

to get there then things that don't need to be automated fall off because they're

34:38

not serving the the final outcome so excellent uh excellent example to I can

34:43

imagine how that that AI would work with filming the location and incredible

The Future of AI and Generative Technologies

34:49

right so what have been some aha moments this year for you working with

34:55

technology that's wow that's that's really interesting it it always

35:00

surprises me Mark there isn't a time when if you get a really great technology that you can't do something

35:06

with it so let's work through a couple generative AI let me not repeat that that's just been as exciting as hell

35:12

suddenly seeing very narrow AI that has been able to allow companies to achieve amazing things over the last numbers of

35:19

decades suddenly turn into something that's now democratized that's now capable of working across so many

35:25

different Industries and verticals and tasks at next to no marginal cost that

35:32

is massively exciting I have to say some of the other stuff that I've seen is is what I would describ as older technology

35:38

but you remember technology goes through hype curves so all of a sudden everybody says R and VR is the greatest thing that

35:45

ever existed on this planet and all of a sudden you see a pile of cash going into it and all of the promises that were

35:51

made to sell it don't suddenly go through because it's thrown at things that it shouldn't be thrown at so all of

35:57

a sudden AR and VR at the start of 2023 were getting a kicking not really exciting anymore and I remember being at

36:04

the Web Conference in November in Lisbon in 2022 when everybody said it was brilliant then it was and then it died

36:11

now you're starting to see Technologies like that settled down so you can start to see for example R&V are used to train

36:17

people in fighter jets to control manufacturing equipment sitting underground in Australian mines that

36:24

suddenly cost a fortune to actually fix or to man or to drive or to woman or they drive so you start to see the

36:31

technology like AR and VR and mixed reality been employed in areas where it really can work some of the uses of AI I

36:38

think and I'm ignoring generative AI just for the moment are starting to really be Revisited in a fantastic way

36:44

so some of the Technologies I've seen over the last numbers of ises are you look at factories and one of the things

36:51

that uh stops factories working scares people is now there's more and more Machinery all of a sudden people are

36:56

getting injured now there's heavier packaging because people are buying more things and those things need delivered

37:02

more quickly people need to work harder and all of a sudden you muscular SK legal injuries and whatever else and

37:07

I've seen some simple yet amazing technology where there's Imaging cameras put into Factory or shop floors and

37:14

they're watching the worker lift things and what they're doing is providing feedback in real time on a computer screen to talk about actually you were

37:22

trained to do it like this so you didn't get injured now you've got into bad and sloppy habits here's how you can reassess and people

37:29

are using the technology to stop the person hurting themselves intervening really early and just teaching them how

37:34

to lift correctly so they don't end up injured now for the long term I've seen

37:40

forklift trucks being stopped and alarms going off as people inside of factories

37:45

are walking across or about to get hurt by a truck when again you're thinking my goodness there's nothing more precious

37:51

than a life I'm starting to see vision technology and AR and VR starting to

37:57

work on production lines so that the quality of the content that's coming out of the product all of a sudden if there

38:03

is a problem rather than allowing to continue and waste money and time and dollars the production line is starting

38:08

to be stopped so now you're starting to see Ai and mixed reality and artificial reality and virtual reality been used in

38:14

really clean ways intelligent automation for me has always worked but you're starting to see that ramp up a little

38:21

bit more and there's some wonderful vendors who are now starting to integrate llms into robotic process

38:26

automation intelligent Automation and what they're doing is traditionally you would have had to do business process

38:31

analysis now you're starting to record what people are actually doing on their screens and the technology is working

38:37

out the best way to do it and using numbers and methods to all of a sudden to diagram and to flow it and to put

38:43

metrics around it and suggest best ways and if something changes in the process it's automatically rebuilding the code

38:50

that's exciting I've also seen Technologies coming out from Amazon code Whisperer for example there's other

38:56

derivatives GitHub do the same thing but all of a sudden it's a coder and I warned coders in Belfast about this a

39:02

year or two ago folks you're going to get replaced by Ai and generative AI Technologies but if you think about it

39:08

there's lots of old code in the world there's lots of things that we don't get time to do if you do and I use code

39:15

whisper as the example it can write code in 13 different languages so if I want something written in C or python or

39:21

whatever else I can ask it to do it people have started to get really clever and now you're able to draw in a forward

39:26

with a business user what is it that they want you hold the iPad or the laptop up in front of the screen it

39:33

looks at the flow diagram and automatically builds the code the exciting bit is not just the code building because that's automatically

39:39

done for you but it's building it in an ethical way it's building it with security buildin by default it's

39:45

automatically annotating the code the things that nobody wants to do it's automat automatically building a manual

39:52

as well so the next developer who comes along has actually got a guide so she can and see now I know what's happened

39:58

and word's gone wrong and what I need to change something that the game developers don't like to do and testers

40:03

will miss things because they're obviously human but now you're starting to see the potential of the Technologies to allow business people to do and

40:10

Achieve even more you know on top of that of course you're seeing the growth of the internet now that has become

40:16

aaple nobody questions it and you remember back in the day in the year 2000 when everything crashed now the

40:21

internet has settled down and we're now able to do just the most wonderful amazing transaction

40:27

that were impossible 10 years ago all with predictive science but in behind it to allows recommendations and everything

40:32

else so some of the stuff that I'm saying that I'm excited about the traditional stuff that's just immense

40:38

now that people understand that some of the technologies that got a kicking that all of a sudden now they've settled down

40:43

beyond the hype curve and now people are using them for real and gorgeous and beautiful things AR VR Mr and everything

40:50

else some of the technologies that have reinvented themselves to be more efficient intelligent automation a

40:56

automated coding Automated Business process mapping and diagramming doing everything else now we're starting to

41:01

see generative AI come on top of that and this is the exciting thing about Society is technology drives so much

41:07

change and I love to see now that we're having the debates around ethics and risk and governance but that's coming to

41:12

the four so you're seeing this layer of existing technology settling down and expanding and function and use a new set

41:19

of Technologies being repurposed on top and even newer technology coming on top again to allow us to achieve even more

41:26

it will be as I say Mark that's exciting from last year this year what will be truly exciting is when people start to

41:33

combine all of those Technologies together to allow them to create an exponential productive creative business

41:39

like they've never been able to do before and my basic philosophy is that technology won't replace roles all boats

41:46

rise in a floating tide so the more people we can exposed to all of these Technologies and the more technology we

41:53

can put into play in a really productive creative way way the more businesses and the more people can benefit from all of

42:00

this great technology H and I can't wait to see that that's a lot to unpack there

42:06

but the general theme I absolutely love of excitement enthusiasm and it's it's

42:12

going to be a wonderful year I can't wait to to see all the different announcements happen as we as the year

42:18

unfolds very curious to learn a little bit more about you've got some speaking

42:23

opportunities that you're going to be places this year what's on the event calendar for you yeah the big thing is I

42:29

laugh in the last three weeks is three trips three talks three three trips three talks three trips to London okay I

42:35

did one of my first talks in Ireland in years because I tend not to at the moment for some reason most of my talks

42:40

are international or online a lot of them been around key themes intelligent automation is ever I'm an expert in that

42:47

Ai and generative AI because people are truly excited by that and I've done talks for marketing talks for HR General

42:54

business talks as to the state of the market market and where things are going and how companies could get uh

42:59

positioned I've done a lot work on decision Insight which is again a gardner trend from 2002 but it was been

43:04

around a decade before that which is using AI Plus data analytics to allow organizations to make better decisions

43:12

all that I'm doing at the same time sometimes overlapping sometimes separate items in addition I'm also doing talks

43:19

around how do we actually get all these things to work what are the key success factors that allow any technology in the

43:25

key change management aspects that need to go in place to let people actually succeed because the technolog is there

43:32

and sometimes the actual methodology or the selling of the technology isn't as well so that's coming through those are

43:40

my main things at the moment I've talked to do in maius couple in London one

43:45

hopefully in Dubai one hopefully in qual limpa and those are the ones that I know about at the moment but always open to

43:51

doing a talk CU I have tremendous fun doing that and one in London I forgot I'm back there and a couple of times in

43:57

the next year as well talking about generative Ai and conversational AI as well and one in actually I have one in

The Role of AI in Human Resource Management

44:02

Belfast one online one around technology and human resource management and how to

44:08

make HR a lot more efficient but how to actually put technology and all of the beautiful things that it can do into

44:14

career paths and career maps to help professionals inside of businesses realize what technology can do by

44:21

employing it in their everyday jobs so lots of interesting talks that hopefully to good will allow people to be Come

44:27

Away inspired come away a lot more knowledgeable and hopefully come away a lot more enthused to do something about

44:34

taking hold of all of these Technologies and actually experimenting and doing something with it to make them and their

44:40

lives that little bit easier and to make their firms that little bit more productive as well amazing I I can't

44:45

wait to see a a live performance where can I find more information yeah big

44:51

thing is look go to my website kenil murray.com go to my YouTube I want to

44:56

grow that K King G Murray searching me there I'm on Twitter King G Murray same thing I'm also on bus Sprite or or

45:04

Spotify Apple any of my podcasts are there and I spend it far too much time on LinkedIn writing thought leadership

45:11

articles and engaging in the most amazing conversations with the best people across the world so again go to

45:16

Twitter my website YouTube Spotify Apple Twitter if you name it I'm probably

45:22

there communicating in some shape form or other being part of a community and sharing whatever knowledge I have

45:27

perfect well we'll make sure that all the links are available in the show notes before we wrap up I love to learn

45:34

about what people are reading do you have any favorite books or books that you're leaning into right now yeah I

45:42

have a very dangerous habit of spending far too much money on far too many books every month and I'm in I think I must be

45:49

Amazon's favorite customer in the entire world what I am reading at the moment because I'm very conscious of this is

45:54

the coming wave it was a Sunday Times bestseller and this talks about the ethical dilemas and the joy of what is

46:02

going to be a new AI age that one's absolutely fantastic I tend to read two

46:07

or three books at the same time so when I'm in the gym it's my mobile phone and then playing with Kindle and then when

46:13

I'm at home it's actually on my Kindle as well and I'm reading another book and I can't remember the title of it Mark

46:18

it's 10x it's very much not the 10x as we know the chap who wrote the book about selling things 10 times over this

46:24

is human 10x is easier than 2x 10x is easier than 2x which talks about human

46:31

potential and about us removing all of the things that don't excite us or don't get us 10 times where we want to be

46:37

today that I'm on chapter six or seven and it's probably the slowest I've gone through a book but I'm writing so many

46:44

things down and so many actions to take away it's it's phenomenal so my two things are the

46:50

10x versus 2X and anything ai ai ethics and then far too many white papers on AI

46:57

and business process change to be imagin that's what sits on the iPad that I've

47:03

got beside me at some stage of the day as well nice every day is a school day

47:09

yeah it's if you love to learn the topic of AI couldn't be more juicy of an

47:16

appetite right there's just constantly new stuff coming out and so much to

47:21

learn I really appreciate you making some time to share with you've learned

47:26

one thing I wanted to add was with custom gpts I've started to experiment

47:32

with for books that I own pre-loading a PDF and then like digging into the author's brain on any topic and I found

47:40

this along with YouTube transcripts to be a really great way to microle learn

47:49

and have quizzing being brought back to me on how well I know the content on

47:55

chapter 2 two or five or so I'm curious

48:01

if you can talk a little bit of bit about your chat G gpt's experience and

48:06

for those listening their custom little how would you describe the applications

48:13

yeah it's someone said they're and they are the same as the App Store so what you're not able to do instead of a very

48:19

broad large language model like open AI 3.5 or four which can basically answer a

48:25

question than absolutely everything what you're starting to see is more bespoke gpts or again more bespoke llms so in

48:33

the next numbers of years and the next numbers of decades open AI themselves are launching their app store or

48:39

whatever we want to call a GPT store but I think you'll also see businesses and governments and industries narrowing

48:47

down to create gpts that have got the language or the content or more specific

48:53

content around particular areas so for example you'll see legal llms you'll

48:58

start to see medical llms that will be infinitely trained in the language and

49:04

the Lexicon and the methods and the models of everything that specific industry related so the large language

49:10

models will still persist you will see narrow L llms that are more specific and

49:16

you'll see us playing with gpts to allow us to do a thousand one different things that'll be slightly more specialist

49:22

again but boy this is the interesting thing Mark it's like drinking from the fire hydrant all of the knowledge that's

49:29

coming out and all of the changes in Technologies coming out that can be scary for people to know whether to

49:35

begin with open AI an industry specific large language model or a GPT m is just

49:41

download chat gbt or play with Bing or board or Gemini on your phone get started somewhere and work your way

49:48

through all of these different things till you find something that in your instance is massively uh productive

49:54

having that short cut guide but lacking none of the the the knowledge on your

49:59

desktop to allow you to consume genius content for a quicker and far better a brilliant use of chat gbt I'm not going

The Power of Sharing Knowledge in the AI Community

50:07

to copy that it's information is for sharing right so that's the one thing

50:13

that the best way to learn is to share and teach so you have to go over the

50:20

information at least twice you learned it and then you also shared it so now that's two

50:26

points in time that maybe you'll hang on to some of this right because it's flowing quickly but I we should share

50:32

more I see too many people hiding and cting knowledge believing that's what makes the world go wrong but you and I

50:38

are the same all boats will rise want a floating tide and the more people we can

50:44

share with the bigger the fie simple as that I look as examples at at successful

50:49

YouTubers I'm constantly looking at them as like the very generous and giving I

50:55

come across videos of certain automations and things or things that have come out nine months ago and I'm

51:01

watching it for the first time but it's like an amazing little tool or something

51:07

that makes me more productive and the generosity there is just it's always

51:12

great to see when people learn something they they share it right y you give you

51:18

get that should be the Mantra of the world if you don't give you should not get a darn thing in life yeah this has

51:24

been a a lot of fun Karen I can't wait to do this again and learn what's

51:30

changed because certainly a lot will so have a wonderful year and can't wait to

51:36

follow your tour schedule and see when you're going to be in a in a city near me fantastic thank you so much and

51:43

thanks the audience for listening as well what fun what fun that this is going to be the most fantastic here

51:49

today absolutely

English (auto-generated)

AllFrom OpenAi TrainingRelated

Introduction and Guest Welcome

0:00

welcome ladies and gentlemen to the AI training podcast I have a very special

0:05

guest today this is Haley Wilson the Fairy Godmother of AI amazing Name by

0:11

the way welcome to the show thank you I'm so glad to be here go ahead I was

0:16

just gonna say I love the the prop I always like to see the the wand come out I'm very serious about being a fairy

0:22

godmother and I have you ever known a fairy godmother who doesn't have a wand I'm Legit I actually picked this up at

0:28

the marketing AI in makon conference last week last summer

0:33

so it does have its roots in in AI amazing so happy to have you on the show

0:39

and really looking forward to learning from you and having just a fun

0:44

conversation maybe for those who haven't visited y on LinkedIn yet why don't you

Guest Background and Journey into AI

0:49

give yourself a little bit of a introduction on who you are and what you do yeah wonderful thanks again for

0:56

having me here I came up with the term of fairy godmother of AI because I felt

1:01

that it best represented what I do for the past year I've been heavily involved

1:08

with building AI content and AI communities I've I actually started my

1:14

own business in November of 2022 having come from a very heavily

1:20

crisis Communications corporate Communications media background and so I have a long history of explaining the

1:28

technical and of in a little bit scary into snackable terms digestable things

1:34

that people can actually live with so for me going into communicating Ai and building that content out in the

1:41

communities was just the natural next step and in a really fun challenge so

Building the AI Impact Community

1:47

what that has involved is at first I wanted to be kind of the a then I started looking around and seeing

1:53

fabulous people like you mark who are doing such a great job with doing that and educating and talking about real

2:00

practical applications for AI that I decided that the where I could actually

2:06

use my skill set best was in creating communities so we created we being my

2:12

whole Community it's not Haley Wilson's Community it's the impact Community AI

2:18

NPA we had our inaugural virtual event back in November and as a result we have

2:26

lots of different things going on which I'm hoping we can chat about in this podcast today but really at the end of

2:32

the day it's about building out an amazing community of humans so that they

2:38

can use this technology to empower not only their work but their lives so I'm

2:44

excited I'm just living a life it's pretty fun it's fun to be the Fairy Godmother amazing it's it's great to

2:50

have the Fairy Godmother of AI on the show and yeah let's talk a bit about that event so the event was I forget the

Recap of the Inaugural AI Impact Event

2:58

dates exactly but it was a a multi-day event can you tell us a bit about the event and Lessons Learned oh my gosh it

3:05

was a 3-day virtual event it was November 7th through the 9th so I guess the very first lesson learned is that 3

3:11

days for a virtual event is just insanely long even by the the end of the first day I was like oh my gosh my I'm

3:18

the one putting this event on but my brain is already overloaded with information so for those of you who are

3:24

putting on Virtual events just word to the wise don't be overly ambitious try to get what you can in one day but the

3:31

event was pretty amazing because we had more than 50 speakers and we had

3:39

marketers we had neuroscientists we had philosophers it was really incredible

3:44

very diverse group of thinkers in a global audience as well as our speakers

3:52

and we did this all on a really Innovative platform called swap card and

3:58

actually all of that content is still available and I'll share a link on how they folks may want to access that

4:04

content there's well over 70 sessions and we really dove into not

4:10

only just the Practical applications for professionals and business owners but

4:16

also the philosophical and understanding like just because you can does that mean we should and impact is a big part of

4:24

our community is about doing our due diligence and having the tough conversations

4:30

this is probably rooted in my crisis Communications background and just

4:35

learning that the best disinfectant is sunlight so let's shine a light on the things that scare us let's shine a light

4:41

on the things that we really do need to talk about because AI like any tool is

4:47

value neutral you can do really wonderful things return voices back to

4:53

people who lost their voice return there's a a great example of a paraplegic who is able to walk now

4:59

because of use of AI a lot of amazing things we can do there's also some not

5:05

so great things so a big part of what we do is to have those discussions and not leave it into the

The Importance of Open Discussions in AI

5:12

realm of the Sam alans in Congress and the EU although they certainly have their importance and their place but we

5:19

believe that we need to have a seat at that table as well and the best way to be heard Mark is by joining when numbers

5:27

right everyone has a seat at our table amazing it's pretty exciting yeah very

5:33

cool and sorry the Wi-Fi sometimes sticks a little especially right now the recording will probably be fine but just

5:40

wanted to let you know in case I freeze I can still hear you and they'll probably come out clean in the wash

5:46

let's let's talk a little bit about some of the speakers you had at the event I know there was a huge panel how many

5:54

people did you have sharing their wisdom oh my gosh we had I want to say we had

6:00

upwards of a little over 50 speakers total over the three days we had several

6:06

panels that were with marketers because we originally had a a pretty sophistic

6:13

like a pretty intense group of marketers who are really getting involved in Ai and the generative AI World in

6:19

particular when you think about its ability to create content and visuals the Marketing Group was particularly

6:26

engaged on generative AI ear on last year so we had folks like the founder of

6:34

lately AI Kate Bradley Sharice and she's one of my personal Heroes she's been

6:40

doing AI for at least a decade and lately has been around for I want to say

6:47

seven years but don't quote me on that and being able to hear from

6:52

her what it must feel like now just now everybody is starting to talk about Ai

6:57

and everyone calls themselves an AI expert so to have someone like Kate who really is one and who's been talking

7:04

about AI for a long time was really neat to get her insight and again all the all

7:11

of these interviews and these sessions are available still on the platform so we'll try to get maybe some of your

7:16

listeners on the platform so they can benefit from that that content we also

7:22

had folks like Kurt Dodie he also has a podcast he runs realm IQ he just

7:29

launched a new newsletter on substack and he really looks at working with

7:35

businesses on um implementing Ai and using it wisely and responsibly and he's

7:42

just he's a really interesting guy he has more than 30 years of branding experience in fact he is the one that

7:50

created our impact logo and our logo for our great debate series he's also a

7:57

former NBC executive so he has a lot of experience within the media

8:02

World content another person we had was isar mtis I hope I'm saying his name

8:08

right I remember and he's gosh he's a four-time CEO former Jet Pilot and one

8:16

of these people that if you missed your cup of coffee that day go have a conversation with esar and let Al do you

8:22

he's just so energizing and and exciting to talk to and has a really fantastic

8:28

insight and and that's the thing to me like the biggest takeaway and I don't think it's like a big surprise but it's

8:35

these people that's community of AI adopters is just phenomenal not only are

8:42

they're just really brilliant they also incredibly kind and even though I couldn't this is our very first year so

8:48

I couldn't pay any speakers and it was a little bit of a financial disaster on my

8:55

part but in terms of the community that we built and the content

9:01

that we were able to put out there to make it more accessible to people we we man we knocked it out of the park and so

9:06

I'll take it I'll take that Financial exposure any day if that means the kind of good that we can put back out there

9:13

but yeah you have 50 50 plus speakers from Germany Italy Switzerland the UK

9:21

India Australia Japan China all of course all out to the States Mexico I

9:28

think we also had an Argentinian and it's really truly a global effort and not a single one of

9:35

them charged me or charged impact to come in and share not only their time

9:41

their and their expertise the hours of work and research that they've had to

9:47

put in to gaining that expertise and they did that to do a good thing to get

9:53

this information out there just like what you're doing Mark me this is what we need to do reality is is in the next

9:59

2 to 3 years if you touch a computer whether it's at home or at work your

10:05

world is going to be a little different your workflows are going to change now it's not a question of

10:13

whether that transition will happen it's a question of how it will happen and you can either kind of come in for nice

10:20

landing where it's smooth and you have a long Runway and everybody's good you got your drinks you're happy everything's

10:27

phenomenal or or you can do a little bit more like the poor boing 757 whatever it

10:33

was in Alaska that had its door blown out and well you're having a land like this it's it's a choice and I'll tell

10:41

you like years of Crisis Communications has taught it's very much an emotional transition right it's a a

10:49

mindset you have to adopt so that's a big part of what impact is doing and

10:54

every single one of our community members and speakers and leaders they have that that ethos to go in this is a

11:02

humanitarian need that people need to be able to come to terms with this new technology and this new world that is

11:10

right there on the horizon for us and I'm really proud to be a part of that

11:15

that's so cool I yeah wish I would have known about the event beforehand but I

11:21

hope to be part of the next one if and when you do it again what would you do different great question I would

Learning from Mistakes in Organizing AI Events

11:28

simplify guess it's probably not surprising as someone who calls herself a fairy godmother and literally carries around a wand I am not I'm I'm a go big

11:37

kind of gal so I do want to simplify a little bit not necessarily have less speakers because I loved the amount and

11:42

the volume of content but I certainly wouldn't do a three-day event I would do more of a one-day event and we probably

11:49

would do different tracks we're looking at doing an event probably mid April to

11:56

late April so if you want to be a speaker let me know Mark but yeah it's definitely there were a lot of lessons

12:02

learned some other things one of the biggest things I learned and this is a rookie mistake I Learned was that I

12:08

think when you command the written word and you say your Communications which is my background you get a little bit big

12:16

for your britches sometimes right where you think marketing I can do that's just

12:21

content creation and pretty images why can't I do that so I had a little I

12:27

definitely had a big hum moment and I'm not afraid to share that I think it's important people should share their humbling moment otherwise you've wasted

12:34

it just on yourself and I had to really learn that I am not a marketer you I am

12:40

not a marketing professional and one of the the rookie mistakes I made as a

12:45

non-marketing professional was I purchased didn't really know I was doing it this way but

12:52

I purchased through seamless. aai thinking it was AI assisted and that these people were okay with it I winding

13:00

up kind of purchasing email lists and thinking that oh as long as it's through Ai and it's a high confidence level then

13:09

it'll be okay to send it but as probably some of your listeners are screaming into the void right now that was a very

13:16

bad mistake and I'll tell you why not only does it completely trash your

13:23

domain and it's very difficult to come back on once you've been marked as spam and on a blacklist but it also really

13:30

irrit and angers rightfully your your main audience the people that are receiving those emails and if I really

13:36

had sat down and thought about it of course people even if you what your even

13:41

if your message and your product and your service is phenomenal if you're just coming out of

13:46

the blue and knocking on someone's door without their permission or consent this

13:52

it's not a good look right and so I really had to come back from that it took me about 2 months to really fix

13:59

that big error and I regret doing it because I think when you make a mistake

14:05

there should be a level of regret but I don't regret the lesson and while there is this little shred of embarrassment I

14:13

have about having to admit to this huge human Frailty of mine especially

14:18

publicly like this on a podcast I think it's important to be

14:23

able to do that as a leader and if I want to be authentic and I want people

14:29

to be vulnerable with me I have to be I have to be willing to share these

14:35

stories so um that's where I am with I would not have done that I also early on

14:41

contracted even before I got most of my other speakers I contracted with a very

14:47

large a very I will say she wasn't well known but her price was

14:52

$25,000 and at the time I had big Ambitions for impact and so I said yes

14:59

let's do it and I contracted with her and unfortunately we were nowhere in the position to be P to pay that in terms of

15:06

our ticket sales and again I just a big thinker type person with I I was very

15:13

ambitious and I thought it would be this was me being very naive as a young

15:19

businesswoman I thought it would be a simple case of going to that person and saying hey look I know we have a

15:24

contract can we push this to the next year I will paid her a

15:29

deposit and I thought that it would she would be amable to that particularly since it's a virtual event didn't

15:35

require travel and she was already booked to do another event that day so there wasn't really a lot of Damages I

15:42

was wrong I was very wrong and it surprised me and she was legally correct

15:49

and we wound up having to pay her even though she did not attend our event and

15:57

I do have I'm a little hurt feelings about it not that it's business I'm not allowed to have hurt feelings but that

16:03

was a big mistake on mine so don't sign any contracts that you're not absolutely willing to fulfill even if circumstances

16:11