Managing innovation - creating value from ideas

Peanut-powered innovation


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Send us a textPeanuts might sound an unlikely source of insight into how we can learn to manage innovation. But - as this podcast shows - there's a lot to this particular legume. Something which didn't escape the attention of George Washington Carver, the man who did so much to promote it as an alternative crop to poor cotton farmers and helped engender an agricultural revolution in the USA. Carver's legacy goes well beyond peanuts - he was a pioneer in helping understand ho...
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Managing innovation - creating value from ideasBy John Bessant


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