Pearls of Wisdom Jewelry Podcast

In this fun and entertaining episode, we talk with Sebas from INOX Jewelry about the new branding campaign which is a collaborative effort between INOX and Jewelry Store Marketers that focuses on getting people to remember INOX with one simple word, BRO!

The INOX Jewelry collection, as explained by Sebas, has wide appeal because of the number of designs and its affordable price that most guys really like. On occasion when someone finds a piece that catches their eye, the biggest compliment Sebas could hope for is an exuberant "BRO!" This single word said with enthusiasm, means this is so cool and I want it. This simple concept which boils down to a simple word is the foundation of the #sayBro branding campaign.

This is the first consumer branding campaign ever done for INOX Jewelry and the concept, as shown in this episode, promises to be amusing and unforgettable. Look for the #sayBro campaign and everything about the BRO culture in all marketing channels in the coming months.

"If you don't have a men's jewelry collection in your store, wake up Bro!" eloquently said by Elesa Dillon.

To learn more about the INOX Jewelry Collection or the #sayBro campaign, check out the INOX website today.

Brought to you by:

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Jewelry Store Marketers: https://jewelrystoremarketers.com/

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Join us for a special episode of the Pearls of Wisdom Jewelry Podcast, where we sit down with the amazing Aubree Lee Ford of RDI Diamonds! She will share her incredible journey as a real gem in the diamond industry since 2009.

Get ready to be blown away by her transformation from being a special education teacher to ruling the diamond industry as a five-time Salesperson of the Year winner at the RJO organization! Who would have thought? She's living proof that anything is possible if you have a passion for people and the drive to succeed.

Get insight through her impressive career and learn about the secrets of RDI. With its "rare and forever" brand, this company never takes "no" for an answer. Learn how Aubree is helping the next generation of jewelers through her involvement with the RJO's Next Gen program offering events and scholarships. She attributes her success to her social skills, communication, passion for connecting people, and ability to understand customers' needs.

But wait, there's more! Aubree is spilling all the tea with rapid-fire questions, from her celebrity crush to her favorite city and food to even her go-to karaoke jams. So, don't miss out on this exciting episode as we pull pearls of wisdom from Aubree and hear what makes her the sales superstar she is today.

What are you waiting for? Click play now and get ready to be inspired! Join us as we bring you more exciting content in the future.

Brought to you by:

Southern Jewelry News: https://southernjewelrynews.com/

Jewelry Store Marketers: https://jewelrystoremarketers.com/

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Watch how Barbara Innamorati, Founder and President of Évocateur, a luxury jewelry company, shifted from being in the world of corporate finance to heading an artisan jewelry company even without any experience in the jewelry industry

Barbara tells Guy of Jewelry Store Marketers and Elesa of Southern Jewelry News the story of how she became fascinated with and passionate about gold leaf, which she has seen years ago in a painting, and how her team transforms any design into something magical and extraordinary.

After years of research, trial and error, and several challenges, Barbara and her team have perfected the techniques of adapting 22K gold leaf into jewelry designs to create hand-gilded and burnished works of art in cuffs, bangles, earrings, necklaces, and rings.

Watch how Évocateur has created a new and different category in the jewelry industry which according to Barbara was not intentional but just happened.

Évocateur's collection of gold leaf jewelry is not plated. Neither are they fine jewelry. Rather, they are something in-between.

Barbara goes on to take Guy and Elesa on a virtual tour of her studio in Westport, Connecticut to show how she and her team of skilled artisans individually handcrafted each piece in 22k gold leaf and sterling silver leaf. Barbara says gold leaf is as thin as a butterfly's wing and very difficult to work with, and takes about 6 to 7 days to complete one piece of jewelry.

She emphasizes that all her gold leaf-based pieces of jewelry are handcrafted in this studio proudly saying they are made in the USA.

Jewelry store owners love Évocateur's jewelry collection because they bring color to their stores which consist mostly of whites and yellows (silver and gold).

Brought to you by:

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Jewelry Store Marketers: https://jewelrystoremarketers.com/

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Join in the cool and super fun conversation of Southern Jewelry News anchors with the bubbly Dawn Kessaris, owner of Diamonds by Dawn.

Dawn is one of the few jewelry store owners who was not born into the jewelry business although at an early age she has an obsession with diamonds. To the young Dawn, crystal and similar items were diamonds.

Although Dawn did not know anything about jewelry, at 14 years, she started working in a local jewelry store in New Jersey selling watches. Back then she earned a dollar for every watch she sold.

She took on a job in the accounting department when she was older but got bored sitting in front of the computer all day. Returning to the jewelry store where she first worked, she was told that she needed to be a Gemologist. Dawn packed her bags and studied Gemology at the Gemological Institute of America in Sta Monica.

After graduation, Dawn moved back home to New Jersey and worked for several small and big jewelry stores until she decided to open her own jewelry store.

Dawn says, the jewelry industry is not all about selling jewelry. She has brought the business to a different level by treating her customers like family.

Eavesdrop as Dawn shares her hilarious stories on the many ways she has helped her customers other than helping them choose the right piece of jewelry.

Get ready to laugh out loud with Guy and Elisa as they listen to Dawn's riotous stories as a jewelry store owner. Have you heard of a jewelry store owner that would help you with your marriage contract? That's Dawn!

Brought to you by:

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Jewelry Store Marketers: https://jewelrystoremarketers.com/

Learn more about the Pearls of Wisdom Jewelry Podcast

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"Diamond" Bill Warren shares so many pearls of wisdom in the podcast that can guide jewelry stores to success. One of the key tips he shares is to do events, but you need to ensure you start promoting 30 days before the event. Also, use all of the marketing avenues to invite your customers. Create a Facebook Event Page, send out flyers and emails, and even pick up the phone to call and text your best customers. Position your event for success by taking every opportunity to let your customer know why they should come.

Beyond events, Bill talks about how jewelry stores need to be omnipresent when it comes to marketing. We need to go beyond the old-school marketing avenues we've used for years. Now, we need to get on social media, use email marketing, and all aspects of marketing. Most importantly, CONSISTENCY is a major factor in marketing. You can't just try it for a week and say that it didn't work. You need to keep at it for the long haul.

Bill, a successful jewelry store owner himself, is passionate about helping jewelers gain the knowledge and guidance to grow a successful jewelry business. Make sure to learn more about Bill and the resources he offers on his website. As a bonus to Pearls of Wisdom listeners, you can request a copy of his books on his website at no charge; all you need to do is pay for shipping which is such a generous offer.

"Diamond" Bill Warren

[email protected]

http://diamondbillmarketing.com/

Brought to you by:

Southern Jewelry News: https://southernjewelrynews.com/

Jewelry Store Marketers: https://jewelrystoremarketers.com/

Learn more about the Pearls of Wisdom Jewelry Podcast

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Pearls of Wisdom Podcast features Chuck Koehler, owner of Anthony Jewelers in Tennessee, and CMK Co (a wholesale trade shop that specializes in custom jewelry and repair services to the jewelry industry nationwide. Chuck also started Fingerprint Jewelry which does touch impressions.

Chuck focuses his discussion on what is going on in the jewelry business today with his tagline – "From the Yellow Pages to Podcasts and Websites".

Before business owners needed to discuss with the rep the layout of a yellow page ad. Now we talk about what to discuss in a podcast.

Jewelry stores used to get customers from the yellow pages and needed to have a good brick-and-mortar store location.

Today, Chuck advises jewelry store owners to have an online presence so that wherever they are, their customers will find them.

As social media is a crowded space, Chuck says to take a closer look at the smaller social media platforms.

Much of the discussion though focuses on the topic of lab-grown diamonds. Either they sell them or do not sell them.

The jewelry industry, Chuck says, is divided on this issue. Chuck walks us through the definition of lab-grown diamonds and does an intensive discussion on the difference between natural diamonds and lab-grown diamonds.

He also talks about the take of the new generation jewelers and their prediction that lab-grown diamonds are the next big thing. Chuck emphasizes that jewelers need to make a stand on lab-grown diamonds.

The new generation of jewelers has a different take on lab-grown diamonds

Brought to you by:

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Jewelry Store Marketers: https://jewelrystoremarketers.com/

Learn more about the Pearls of Wisdom Jewelry Podcast

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In this Pearls of Wisdom episode, Catherine Pearce and Lisa Gallagher of Valeska Jewelry discuss with Guy Pineda of Jewelry Store Marketer, one of the hottest events of jewelry stores – Facebook Live Selling Shows.

Catherine is a first-generation brick-and-mortar boutique store owner. Lisa on the other hand takes charge of the sales and marketing aspects of the business as well as the technical side of the store's website and Facebook Live Selling events.

There are many things jewelry store owners can do to increase revenue. Jewelry store owners have had many successes doing Facebook Live Selling shows making it a hot trend today.

Catherine says the future is Online and if brick-and- mortar stores do not follow the trend they will be left in the dust.

Doing Facebook live selling is not as simple as getting in front of the camera and uttering spiels, and showing your products. As Catherine says, there are a lot of things happening before the actual live show. Pre-production takes more time than the live selling itself.

Facebook live selling can give jewelry stores a wider reach, create awareness, and is a good way to interact with customers.

Catherine and Lisa do Facebook Live Selling for one hour every Thursday and have been doing it since December of last year. Listen as they share their experiences, struggles, and challenges on how to put up a live show with amazing production value.

Each of their Facebook live shows gathers a few hundred viewers. But as Catherine says, it is not having the volume of people in your live show but having the right people.

Brought to you by:

Southern Jewelry News: https://southernjewelrynews.com/

Jewelry Store Marketers: https://jewelrystoremarketers.com/

Learn more about the Pearls of Wisdom Jewelry Podcast

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Every jewelry retailer knows how important displays are, but not everyone focuses on Jewelry Visual Merchandising.

Pearls of Wisdom Jewelry Podcast brought to you by Southern Jewelry News and Jewelry Store Marketers speaks to Jim Porterfield of Box Brokers, the company behind revolutionary and innovative displays and packaging for the jewelry industry.

Jim Porterfield has been in the jewelry packaging business for almost 27 years. He started in Hong Kong as a broker and factory agent in 1995. He took orders from factories in China and sold them to main chain stores and manufacturers in the U.S.

A year later, they opened a distribution facility in L.A. and started selling to independent jewelers. Today, his company is one of the major display and packaging suppliers in the jewelry industry.

Jim extensively discusses his revolutionary magnetic displays that can not only make life easier for your staff when entertaining customers but can also help lessen setup and tear-down times from 10 minutes each to about 40 seconds each time.

Jim also shows his innovative jewelry packaging which gives more value to jewelry while helping jewelry store owners make sure they never run out of packaging. He also shows off their patented snap gift wrappers.

All through the discussion, Jim emphasizes the importance of Jewelry Visual Merchandising focusing on the 20-40-40 system to increase sales per square foot of store space.

Jim says everything is about branding and imaging. A jewelry store's display has to match the jewelry. Jewelry displays should project how customers perceive and expect the jewelry to be.

Every jewelry retailer knows how important displays are, but not everyone focuses on Jewelry Visual Merchandising.

Pearls of Wisdom Jewelry Podcast brought to you by Southern Jewelry News and Jewelry Store Marketers speaks to Jim Porterfield of Box Brokers, the company behind revolutionary and innovative displays and packaging for the jewelry industry.

Jim Porterfield has been in the jewelry packaging business for almost 27 years. He started in Hong Kong as a broker and factory agent in 1995. He took orders from factories in China and sold them to main chain stores and manufacturers in the U.S.

A year later, they opened a distribution facility in L.A. and started selling to independent jewelers. Today, his company is one of the major display and packaging suppliers in the jewelry industry.

Jim extensively discusses his revolutionary magnetic displays that can not only make life easier for your staff when entertaining customers but can also help lessen setup and tear-down times from 10 minutes each to about 40 seconds each time.

Jim also shows his innovative jewelry packaging which gives more value to jewelry while helping jewelry store owners make sure they never run out of packaging. He also shows off their patented snap gift wrappers.

All through the discussion, Jim emphasizes the importance of Jewelry Visual Merchandising focusing on the 20-40-40 system to increase sales per square foot of store space.

Jim says everything is about branding and imaging. A jewelry store's display has to match the jewelry. Jewelry displays should project how customers perceive and expect the jewelry to be.

Brought to you by:

Southern Jewelry News: https://southernjewelrynews.com/

Jewelry Store Marketers: https://jewelrystoremarketers.com/

Learn more about the Pearls of Wisdom Jewelry Podcast

https://southernjewelrynews.com/podcast

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United Lasers sells laser engraving systems for almost all industries, but the jewelry industry is his favorite. Many people think laser systems are expensive, but the truth is, it is worth the investment when you have this system and learn what you can do with it.

Many jewelers still do hand engraving, which Adam says has a certain charm, but it requires a lot of time to complete. A laser can do in 30 minutes what hand engraving can do in about 10 hours.

Adam discusses the benefits of a laser engraver, emphasizing that it is a workhorse and does not include any consumables. In addition, he stresses that the laser system can engrave more precisely than when done by hand.

The discussion also extensively covers social media platforms and how they can help a business. He emphasizes being social instead of creative, as well as knowing the language of each social media platform.

Adam says that if you have the time, you do not need the money as far as social media content is concerned. Businesses are always trying to compete for attention on social media.

He considers himself a marketing nerd and shares tips on what jewelers should prioritize in digital marketing to grow their business and create a unique customer experience.

Brought to you by:

Southern Jewelry News: https://southernjewelrynews.com/

Jewelry Store Marketers: https://jewelrystoremarketers.com/

Learn more about the Pearls of Wisdom Jewelry Podcast

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Southern Jewelry News and Jewelry Store Marketer talk to a master custom jeweler and jewelry mentor Joel McFadden of JMD Jewelry. Joel is a 3rd generation American jeweler.

Joel's family has been in the jewelry business since the 17th century in Scotland. His family came to America in the late 1600s and settled in Charleston. At 12 years old Joel's grandfather gave him a set of tools and got him started doing jewelry repairs. He then moved forward to set stones.

Joel has risen to become one of the top custom jewelers winning tons of awards for design and superior craftsmanship. Joel grew up in a community of jewelers who share their knowledge. He has been a jeweler for 50 years and wants to share his knowledge and expertise.

In this podcast, Joel talks about the complexities of producing custom jewelry with an emphasis on craftsmanship. Learn how he embraces new technology with the art of custom jewelry design and manufacturing.

Joel McFadden has a YouTube channel where he shares his work and techniques on custom jewelry design and manufacturing as a master jeweler and jewelry mentor.

"Not everyone who walks into your store is a customer, but a customer is always right!" Take it from the master jeweler and jewelry mentor himself – Joel McFadden.

Brought to you by:

Southern Jewelry News: https://southernjewelrynews.com/

Jewelry Store Marketers: https://jewelrystoremarketers.com/

Learn more about the Pearls of Wisdom Jewelry Podcast

https://southernjewelrynews.com/podcast

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