The dental industry is a complex place to work. Just like any other industry, there are certain characteristics and skills that can help dental sales representatives thrive. With over 20 years in the dental industry, North American Sales Manager Riley Nick shares the lessons he has learned over the span of his career and important pearls of wisdom on what it takes to be a successful and effective sales representative in the dental field today.

In this episode:

• Riley shares a short background about himself, his career, and his experience.
• The story of how he ended up working in the dental industry.
• Common mistakes dental representatives make in the industry.
• Characteristics that make the best representatives stand out from the rest.
• Top skills, attitudes, and behaviours that are needed to become effective sales representatives.
• Riley's take on the future of the dental industry.
• Skills that dental representatives need to develop to stay ahead of their competition.
• His thoughts on the sales training that is happening in the dental industry.