Ahmed Siddiqui, the best-selling author of 'Anatomy of the Swipe,' joins Paradigm Shock to unravel the complexities of the payment system. Through his famous book, Siddiqui breaks down the mechanics behind every credit card swipe, explaining the sequence of events occurring within seconds of the transaction. With a visual and story-driven approach, Siddiqui aims to educate both novices and industry insiders on the intricate world of payments, offering insights into his career, and highlighting the areas ripe for fintech innovation including open banking and tokenization. He also announces a new initiative towards the end of this episode. Note: Recorded on Thursday July 10, 2025.

Show Links:

Order Anatomy of the Swipe

Core Graphic from his book

Ahmed's LinkedIn page:

Academy of the Swipe Course: 

Podcast Contact:

Contact Paradigm Shock: [email protected]