Peggy Smedley sits down with John Horn, National Director of T-Mobile's M2M Mobile Business, to discuss how cellular connectivity has emerged as the backbone of M2M solutions. John shares how T-Mobile built a dedicated M2M business unit, secured executive buy-in, and cultivated strategic partnerships in fleet tracking, smart grid/AMI, and the buy-here-pay-here auto industry. He also talks about what sets T-Mobile apart in a rapidly evolving landscape — and why the company is in the M2M space for the long haul.

Want me to use either of these in the project, or would you like to adjust the tone or focus?

In this episode of M2M Radio, host Peggy Smedley sits down with John Horn, National Director of T-Mobile USA's M2M business, to discuss the surprising ways companies lose track of their most valuable assets — from half-million-dollar Caterpillar tractors to shipping containers scattered across the country. John shares why T-Mobile made a bold commitment to being the easiest carrier to work with in the M2M space, how the industry is capitalizing on the shift away from landlines, and what it will take for M2M to hit critical mass. Plus, a preview of what's coming at M2M Connected World in Chicago.