Penalty Office - Music Business 101

Larry Talks about his pivot to managing TV and Film Actors and directors,
 
Starting his journey as a songwriter/producer in South Central LA and moving from a 4 track to a full 24 track tape deck at his Avatar Entertainment. Larry got his big break producers 4 songs on Venessa Williams debut album. He has produced or remixed  some of the most iconic R&B and Hip Hop records including Prince, Michael Jackson, Duran Duran, Whitney Houston to name a few. We follow Larry pivot to TV and films morphing into one of the top managers of Latin and European Film and TV Actors, directors and screen writers. A true entrepreneur with boundless energy and a joyful attitude, he is a true inspiration.

Starting his journey as a songwriter/producer in South Central LA and moving from a 4 track to a full 24 track tape deck at his Avatar Entertainment. Larry got his big break producers 4 songs on Venessa Williams debut album. He has produced or remixed  some of the most iconic R&B and Hip Hop records including Prince, Michael Jackson, Duran Duran, Whitney Houston to name a few. We follow Larry pivot to TV and films morphing into one of the top managers of Latin and European Film and TV Actors, directors and screen writers. A true entrepreneur with boundless energy and a joyful attitude, he is a true inspiration.

Veteran record executive and Superstar PR guru, Fiona Bloom, talks about her journey from Classical music in London to becoming the go-to person in the Hip-Hop world and her world class agency, The Bloom Effect.

Jonathan Finegold is a music licensing expert and music supervisor for film and advertising.  He talks about the many aspects of what it takes to get sync licenses for music.

Ira Kessler is a true music business legend in the area of distribution and fulfilment. He shares his various jobs and the power of networking in finding new job opportunities.

Right after we did this, he started a new position at Warner.

David Borgstrom is a master of Crypto & NFTs. He explains the basics and how it could affect the future of the music business.

Andrew Krents is a veteran entertainment lawyer and all around great guy, with a big history of making great deals. A must listen.

Earn Money  is the head of Scream Ent, an independent label specializing in Hip-Hop. Earn introduced the world to Noochie, an upcoming artist from DelMArVa, who's building a strong following from his base. They talk about the journey they're on and where they want to get to.

Growing up in the streets of St. Louis, Diego Fresh is a new artist but has been grinding for years. Military veteran and entrepreneur Diego has used his military discipline to be successful in the legalized cannabis business with his Red Line brand.   Now Diego is ready to take over the music business with his first single featuring the one and only Boosie Badazz.

Master Ace traces his roots in Hip Hop since 1985 through to his current unnamed project. His no compromise style has helped define the genre AND BEYOND. He’s always honest and tells it as he sees it.  His insight and brilliance have been a true inspiration to millions of fans. There’s a lot of great music to listen to here and you’re sure to be excited to hear his thoughts. We are proud to present him here. A true Hip Hop hero