The Brand Called You

Penny Ferguson, Founder & CEO, The Living Leader

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Penny Ferguson, Founder & CEO, The Living Leader
  • Penny is the founder and CEO of The Living Leader.
  • She’s an award winning author, a podcaster and a speaker.
    • Podcast
    Overview

    In this episode of The Brand Called You, Penny Ferguson, founder of The Living Leader, shares her 32-year journey redefining leadership. Learn how authentic leadership starts with self-change, embracing responsibility, and building trust through vulnerability. A must-listen for anyone ready to lead with impact.

    00:38- About Penny Ferguson
    • Penny is the founder and CEO of The Living Leader.
    • She’s an award winning author, a podcaster and a speaker.
      • 09:29- What does it truly take to change yourself?
      • Like listening more and advising less.
      • Notice how changes in behavior affect outcomes in work and life.
      • Personal transformation starts with clarity of intent, not changing others.
        • 14:49- What mindsets hold leaders back?
        • Leaders who avoid admitting mistakes or showing authenticity miss opportunities to build trust.
        • Constantly pointing out what’s wrong discourages growth, while recognizing strengths motivates and improves performance.
        •  Leaders who dominate decisions rather than listening and empowering others limit team potential and innovation.

          • RESOURCES:

          Learn more about Penny Ferguson: LinkedIn

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          Profile
          • Penny is the founder and CEO of The Living Leader.
          • She’s an award winning author, a podcaster and a speaker.

            • The post Penny Ferguson, Founder & CEO, The Living Leader first appeared on TBCY.

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