In this episode, we speak with Thijs Bouman, assistant professor and researcher from the Environmental Psychology group at the University of Groningen in the Netherlands. He’s done some fascinating research into the relationship between group and individual environmental values.

We often think of our value systems and beliefs as if they were created by our own independent thoughts, but we as humans, are highly influenced by the groups we interact with. Seeing environmental change through the lens of group behavior could provide a very different lens through which to design environmental campaigns and programs.

Thijs' research explores how, as individuals, we tend to underestimate the pro-environmental values of others, and because of this, we shortchange our own impact. Yet, when our fellow group members strongly endorse pro-environmental values, discovering this boosts our own environmental engagement. 

Contact:

Linkedin: https://www.linkedin.com/in/thijsbouman/

Twitter: https://twitter.com/T_Bouman

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