The platforms gave us the tools, but how can actually use them to drive growth? Welcome to episode two of Performance Marketing Unlocked's Cannes Lions podcast miniseries, where we step off the tech yachts and into the brand war rooms.

In this episode, leading executives from Tesco, Spotify, AEG Global Partnerships, BeReal and Specsavers offer a blueprint for moving past the top-line AI optimism and into the real-world strategy for building a lasting brand in an automated world.

This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.

~ Episode breakdown ~

(6:23) What dominated the discourse at Cannes Lions?

(20:34) What will we be talking about more at Cannes Lions 2027?

(34:08) Surprises and highlights from Cannes Lions 2026

~ Further reading ~

5 things I learned at Cannes Lions (that have nothing to do with AI*)

‘Not everyone is prepared for how fast the ground is moving’: Cannes fallout continues

‘AI was the connecting thread running through everything’: Cannes Lions 2026 review

Cannes Lions Live round up: We’re drowning in data – so why are we still so thirsty?

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