Perry D. Drake is an Assistant Professor of Digital and Social Media Marketing at the University of Missouri St. Louis College of Business and the a large part of the brains a the Midwest Digital Marketing Conference (MDMC). Some might find it strange to consider a large bureaucracy like a university to be innovative. but the College of Business at UMSL continues to push the boundaries to find a greater way to engage students, impact the community and serve industry. The College of Business Administration at UMSL provides research- and practice-based programs that prepare students to enter and succeed locally and globally across a wide range of business professions including marketing, accounting, finance, IT, international business, and more. The school is the only double AACSB accredited business school in the St. Louis region. This puts the College of Business in company with the top 10% of business schools in the country.
For the past few years, the university has hosted/produced the #UMSLdigital conference. This year it has grown to become the Midwest Digital Marketing Conference. I sat down with Perry for this episode to discuss the cool stuff going on at UMSL, the excitement of the MDMC, and how he got speakers from Buzzfeed, Pinterest, Google, UnderArmour, Refinery29, Salesforce.com, LinkedIn and more to participate in this land-locked conference (HINT: it's because the Midwest is sneaking up on the rest of the world). After you listen to this episode, connect to Perry on social media: