Eric Morley is the co-founder of Blue C, a California-based agency specializing in brand strategy and creative marketing. In his second appearance on the show, he discusses the evolution of client categories, the agency's proprietary branding strategy, BRANDPWR, and the importance of humanizing brands to build community and loyalty.

 Key Takeaways:

- The six pillars of BRANDPWR

- Effective marketing strategies

- Humanizing your brand

Episode Timeline:

2:15 An overview of Blue C's work

4:00 The BRANDPWR framework

7:45 Identifying your target customer

9:00 Wahoo's Fish Taco's 2021 rebrand

11:15 Finding brand clarity

14:00 The importance of KPIs

15:30 It's had to maintain a brand

16:45 Brands need to be humanized

19:20 Why Sit 'n Sleep is a very human brand

21:30 Tod's work with California Deluxe Windows

23:50 Eric's thought leadership philosophy

This episode’s guest:

• Eric Morley on LinkedIn

• BlueCUSA.om

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