More With Moreira: The Business Podcast

People Buy What They Want, Not What They Need

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One of the key lessons learned from Daniel Priestley’s Key Person Of Influence is that people buy what they want, not what they need. It’s a maxim that proves true all over the world, but why is that? What causes this phenomenon? And more importantly, how can business owners harness this phenomenon to drive sales and marketing?

In this episode, Desmond discusses Priestley’s lesson, and tells you why you should be applying it now.

KEY TAKEAWAYS

  • In Singapore, the government tax combustible engines highly. It’s very expensive to drive there, and even buying a car can be up to 3 to 4 times more expensive. This means that luxury cars are prohibitively expensive. And yet, against this restrictive atmosphere, luxury vehicles are highly sought after. In fact Ferrari sell more cars there than anywhere else in the world.
  • Many marketers look to advertise to people’s needs, failing to see that what drives sales are the items and services we desire. If you constantly pitch the things people need, it grows boring.
  • There is a balance to be had, but 99% of advertising is geared toward need. We should be analysing our pitches. What are you saying to your customers? Knowing what the customer wants is difficult, but it is worth pursuing.

    • BEST MOMENTS

    ‘People buy what they want, not what they need’

    ’They don’t get it. They’re pitching the things I need’

    ’The worst part about it is that every customer might have different wants’

    ‘Amazingly… is that a word?'

    VALUABLE RESOURCES

     

    More With Moreira Podcast

    Daniel Priestley’s Key Person Of Influence - http://www.keypersonofinfluence.com/kpi-method/

     

    ABOUT THE HOST

     

    I don’t know how this works, but you’re here now listening (hopefully) about my exciting life, so I’m going to try and make this worth your while. I never got inspired at school, I was too busy trying to impress my peers, chasing girls, and being a fool to get inspired. I rejected school. But let me tell you something for free! That was a mistake! I spent the next 15 years in jobs I hated, with no direction, lacked purpose, and motivation for life. Yes, big words, but that was me in a box. A slave to the system! Fast forward to today, and well, I’m not sitting in my ivory tower or anything, but I love life and my career. Yeah, it’s both painful and exciting rolled and wrapped up into one giant subway, and who doesn’t love subway rite? The point is, you only get one life, don’t waste it pursuing things you care nothing for, invest in YOURSELF and grow as a person, be the best YOU by putting YOU first!  

     

    CONTACT METHOD

    http://desmondmoreira.co.uk

    https://www.youtube.com/channel/UCo6eVOt1YEQD0dxNkRXevVg/featured

    https://twitter.com/Desmondmoreira

    https://www.instagram.com/desmondmoreira

    This show was brought to you by Progressive Media

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    More With Moreira: The Business PodcastBy Desmond Moreira