People First Then Profit

Ep. 3.6 | Personality Assessments, Dreams and Other Stuff

You have likely heard of the DISC Personality Assessment, The Myers Briggs Test, The Enneagram Personality Test, The Five Love Languages and so so many more. You may have taken some (or all) of these personality tests as a part of a corporate mandated team building or a personal quest to take inventory of your strengths and opportunities. Regardless the reason, I think we can all agree that the more we know about our own personalities, the better off we are...right up until we aren't. Yes, these tests can facilitate reflection, growth, adaptation and evolution in ourselves as well as prepare us to better manage our interpersonal and professional communications and relationships. There can; however, be pitfalls that we need to be keenly aware of as we delve into the in recesses of our personality.

Thankfully my guest this week is well equipped to educate us on the many benefits and potential draw backs to personality assessments. Jorge is a Personal Development and Leadership Coach, Trainer, and Speaker that leverages a no nonsense approach to personal responsibility to help business owners and entrepreneurs breakthrough and create extraordinary results. As a John Maxwell Certified Coach and DISC Certified Consultant he uses his unique style and techniques to support his clients through their journey from six to seven figures and beyond

That is just the tip of this week's proverbial iceberg. Jorge also reminds us the importance of dreaming (not sleeping dreams but rather the dreaming we used to do back when we were kids) and how embracing and validating them allow us to Live a Life by Design. Finally, he shares with us a tactical exercise we can do that will IMMEDIATELY shift our perspective and energy to a more positive and productive place.

Be sure to visit http://www.Peoplefistthenprofit.com for a ton of great content, free resources and links to the People First Then Profit Community.

Resources:
DISC Assessment & Information: amplifymyimpact.com/disc
Website: http://amplifymyimpact.com
FB: https://www.facebook.com/iamjorgevasquez/
LinkedIn: https://www.linkedin.com/in/iamjorgevasquez/
Instagram: https://www.instagram.com/iamjorgevasquez

There is no magic formula for creating a life you love to live. It takes courage, adaptability, trust and faith. It means being completely honest with yourself and taking bold action in the direction you truly believe will move you closer to that life you love to live. And, as we find out in this week's episode there is often some luck and trial and error involved.

Megan and Chris are both twenty year veterans of the hospitality industry. In 2018, after two decades in sales, she shifted gears to accept a new position that was a huge promotion and increase in pay only to discover in 7 short months that it was not a great fit. An unlikely opportunity came knocking and she answered. He held an executive committee position as an F&B Director; however, thanks to COVID-19 he lost his job (and his six figure salary) in March. Nevertheless, Meghan and Chris have never been happier.

This powerhouse couple tell their story reveal some of the most valuable lessons they have learned along the way. Megan and Chris share their thoughts on relationship marketing, caring about more than just the business, the importance of trust and how to take transitions in stride

Resources
Website: https://www.geckohospitality.com/
FB Megan: https://www.facebook.com/megan.applegate.9828
Insta Megan: https://www.instagram.com/meganlapplegate/
LinkedIn Megan: https://www.linkedin.com/in/meganapplegatecpce/

FB Chris: https://www.facebook.com/chris.shatto1
Insta Chris: https://www.instagram.com/chris_shatto
LinkedIn Chris: https://www.linkedin.com/in/chris-shatto-73b7978/

Ep. 3.4 | When Your Passion Becomes Your Profit
You heard it right there in the podcast intro. Entrepreneurship is not for the faint of heart. It's an in first out last do whatever it takes to get it done kinda life. If you care going to go the distance and succeed, you have got to find and follow your path from passion to profit.

This week's guest is my friend and fellow entrepreneur Tony Caggiano. He started his entrepreneurial journey earlier than many of us at the ripe old age of 10. He's is a technology industry veteran, a serial entrepreneur and a dedicated husband to his wife Kim and loving father to Dylan 14 and Aiden 10. It was from deep within these professional and personal roots that the ADA Comply Guy was born. Tony’s son Dylan was diagnosed with Autism at the age of two. Since then, he and his wife Kim have dedicated much time and effort to allow Kim the opportunity to write a book to help other parents with autistic children which will be published in October.

Based on his experiences with Dylan and the Autism community over the years, Tony developed a heightened awareness of and desire to help other differently abled communities live full and complete lives. The ADA Comply Guy understands the importance of and is on a mission to ensure every website and sales funnel is accessible to users with disabilities in an effort to enable or improve their experience. With his simple to install software, business owners and entrepreneurs can immediately increase their audience, ensure their site is ADA compliant and, greatest of all, help ensure the internet is accessible to people of all abilities.

Follow along as two old Italian entrepreneurs discuss our unique paths to entrepreneurship and the courage it took to say goodbye corporate careers in exchange for this crazy life. We dig into the importance of relationship marketing (of course), how to put the People First Then Profit principle to work for you and we creatively expand on the often heard Know, Like and Trust concept.

Tony and I have a profound mutual respect and admiration for each other that is founded in our shared experiences and belief that making your Passion Your Profit is the best way to find true success!

Resources:
Facebook: https://www.facebook.com/Tony.ADAComplyGuy/
Instagram: http://instagram.com/adacomplyguy
Website: https://adacomplyguy.com/
Youtube: https://www.youtube.com/channel/UC8VHqb8LQQhESQ6pejz2dCQ

Ep. 3.3.| How to Define Your Ideal Client Avatar & Curate Your Client List

The benefits of truly defining your avatar and curating the ideal client list are far reaching in your business. Image, if you will, a business in which the clients you work with every day perfectly align with your core values and the principles on which you founded you business. Imagine charging premium prices for the goods and services you offer and a client that feels like they are getting a tremendous bargain because they understand your true worth and appreciate the considerable value you are contributing to them. Imagine brand fans, clients and champions shouting from the mountaintops how wonderful your brand is and that anyone would be just silly not to work with you at any opportunity. These are just a few examples of what happens when you dig deep to define your ideal client so you can carefully curate client list.

I am joined this week by KC Cloud, owner and creative director of KC Cloud Events. For nearly seven years, she has built a reputation in the industry as one of the top planners in her area by providing value and service to her clients and professional partners. For the first few years, KC worked with just about anyone that was interested in hiring her but she quickly learned that this was contributing to working harder longer hours, with people that did not always align with the core values of her brand and frequently for less money than she would have liked. That all stopped once KC understood the importance of defining, finding and talking directly to her ideal client.

This process takes quite a bit of time and effort. You have to begin by digging deep (and I mean REALLY DEEP) into yourself and your brand. Then you have to create a client avatar that perfectly aligns with your core values, brand and business model. Trust us when we tell you that it is well worth all the hard work because the payoff is working with clients that are a great fit to you and your business that understand your worth and are willing to pay premium prices because of the tremendous experience and value you provide. So, who's ready to define their ideal customer avatar and curate the perfect client list?

Be sure to visit http://www.Peoplefistthenprofit.com for a ton of great content, free resources and links to the People First Then Profit Community

Resources:
Website: https://www.thekccloud.com
Facebook: https://www.facebook.com/CloudCreativeEvents
Instagram: https://www.instagram.com/kccloudevents

Saving Hope Animal Rescue: https://savinghoperescue.org/

This episode is all about relationship marketing.  What it is, why you should be doing it and how it will benefit you, your clients and your business. This style of marketing and business management ensures you curate a client list of people that genuinely want to work with you and are well aligned with your core values.  The value of that client is considerably more to you and your business because they will reward your kindness and generosity with loyalty and by championing you and your business.  Even those that are not current or former customers can be valuable members of your community as brand fans that appreciate, advocate and refer your business.  Let's just go ahead and say it, relationship marketing makes the world a better place because you will have created an emotional journey and genuine bond with clients, partners and brand fans.  We've titled this The Maya Anjelou effect.  See, she is noted for saying, “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” This is how you create a brand and business that people love!

I am joined this week by fellow relationship marketer and people person Kaci Brown and boy did we have a great time defining relationship marketing, dispelling some common misconceptions and telling stories from our professional past to illustrate the power of relationship marketing and the positive impact it can have on your business and your life.  

Resources:

Amplify My Impact

on Facebook | https://www.facebook.com/AmplifyMyImact

on Instagram | https://www.instagram.com/amplifymyimpact/

Website | www.amplifymyimpact.com

Be sure to visit http://www.Peoplefistthenprofit.com for a ton of great content, free resources and links to the People First Then Profit Community

Hello and welcome to the People First Then Profit Podcast.  This episode represents the official relaunch of a podcast that was originally conceived as an afterthought.  Initially, I was creating educational videos and hosting thought provoking Facebook live conversations and figured I would meet people where they were by providing them with an opportunity to listen to rather than watch the content.  Although not a terrible idea, my friend and Master Podcaster Doug Sandler encouraged and educated me on how to do this better.

I’m a people person.  I’m a self proclaimed relationship marketer that understands the importance of establishing and nurturing genuine connections with others.  I believe the personal and professional network of people in your life is of considerable value and your MOST powerful resource to achieve great success.  My heart is firmly dedicated to serving others because I recognize that Winston Churchill was spot on when he said “We make a living by what we get, but we make a life by what we give”.  I’m a partner in business and in life to my immensely talented, creative and beautiful wife Emily.  I’m a dedicated and loving parent to our nearly 4 year old daughter Frankie.  She is the most amazing little girl, I love every minute I spend with her and she actively makes me want to be a better person every single moment of each and every day!

Each Tuesday I’m going to welcome a successful business owner or entrepreneur for a no holds barred conversation about important business topics such as branding, marketing, sales and the experience you create for your partners, clients and brand fans.  We’ll identify and discuss the perils and pitfalls of business ownership and entrepreneurship (of which there are many).  In addition to sharing some stories and anecdotes from my personal and professional life, I am going to encourage my guests to do the same because they are oftentimes emotional, entertaining and a great way to see how the secrets we share can be applied in real life situations.  Ultimately the intention of this podcast is to provide you with inspiration to set daunting goals of enormous proportions, motivation to crush those goals and education to increase efficiency and maximize your return.  That’s right, this podcast is a weekly catalyst for you and your business. Who doesn’t want to succeed faster and with less work?

As a loud and proud Relationship Marketer I anticipate that my guests and listeners will form an ongoing community of professionals committed to everyone’s mutual betterment and success.  We’re stronger together and we succeed together!  I welcome you to the People First Then Profit revolution.  See you next week.

In this video I am joined by life long educators Jamie and Jason. Jamie is originally from Arlington, Texas where she studied and taught dance to children and adults beginning in 1999. She transitioned into Early Childhood Education after having her boys.

Jason hails from Maryland and has been an educator and coach for 18 years. The couple met in Southern California in 2009 and moved to North Dallas in 2017. They both teach at private schools in the Dallas area.

In addition to being educators, Jason and Jamie have two beautiful sons Isaiah | Age 6 and Dominic | Age 4. In this episode we hear a little about their journey as an interracial couple and family as well as their experience as educators. We discuss talking with your children about tough topics like racism, injustice and inequality and answer questions such as how you should respond to your child's questions about differences they observe. Jamie and Jason provide us with guidance on what to say (and in some cases what not to say), how to react and resources to use as we endeavor to educate our children and ourselves.

Let's face it, 2020 has presented society with a unique and considerable list of challenges.  In light of recent conversations regarding racism, inequality and social justice I wanted to take a moment to share ideas on how to:

Educate -  yourself and others around you on these very important matters.

Donate - to organizations both locally and nationally that fight for equality and other rights for those individuals that have largely been marginalized and discriminated against for far too long

Act - so that you can first learn, then contribute and ultimately take action to combat these atrocities yourself

Today is the day and now is the time that we can each make a difference and leave it better than we found it.

In this Live Listening Series episode we begin with Shelby, a proud member of the LGBTQIA+ community, sharing her story with us. From there we take a trip back in time to New York City in June of 1969 to discuss the infamous Stonewall Riots. We compare and contrast the protests and riots of that time to the ones that we are experiencing today. We further identify the organizations whose origins can be traced back to these outcries for social justice and equality and how much they share in common. (Gay Liberation Front and Black Lives Matter)

BIO: This week I am joined by DJ Shelby Haun. Shelby attended Western Kentucky University where she got her Bachelor’s and Master's degrees in Social Work. After graduating, she worked as a targeted case manager and worked in Trauma Focused Cognitive Behavioral therapy with children in rural Kentucky. Shelby relocated to Dallas/Fort Worth in 2015 and worked as a program therapist with the intensive outpatient program of a psychiatric hospital and now works as a service coordinator for children (up to age 21) with mental disabilities. The depth and breadth of Shelbys work in both Kentucky and Dallas has honed her skills in rural and urban social work. Shelby started DJing 2013 and did so with a certain wild abandon. She has provided DJ/MC services for wedding receptions, awards banquets, parties, fundraisers and school dances. Since moving to Dallas, she has been working alongside and learning from her mentor DJ Rod Baker for six months and is already considered an invaluable part of the DFW Parties team.

This week I am joined by Christopher Harmon Jr of Harmland Visions LLC with the hope and expectation that, based on the recent events, we could have the tough conversation about racism. Until now, the title of this series has been the Live Conversation Series. That no longer represents the intention of the series so I am changing it to the Live Listening Series. I realize more than ever how important it is that I support those that have a voice that needs to be heard. I am committed helping them share their story through this platform.

Moving to Dallas in 2010 from Monroe, Louisiana, Christopher Harmon started his company, Harmland Visions in the Events industry. Providing clients with Videography, Photography, DJ, Lighting, and Special Effects services, Chris was able to take Harmland to the top of the industry and created one of the strongest entertainment brands in the area. Chris also began a second company within the brand called High School Hype. During Chris’s career, he has represented the Weddings and Events industry well by being a member of all of the local organizations as well as serving on the board of SWP, Txacom and NACE.