Today’s guest is Brad Jakeman, the former president of PepsiCo Global Beverage Group. He led category strategy, brand-building, design, advertising, marketing, innovation, and branded content. Before PepsiCo, Brad was in various high profile executive and marketing positions at Activision Blizzard, Macy’s, and Citibank. He left PepsiCo to start his own Consulting firm and Venture Fund to help other businesses and causes grow.