People. Process. Service.

Everyone's journey to success is different, but learning about these journeys can be educational, uplifting, inspirational, and informative. Frontline Source Group's podcast "People. Process. Service" aims to highlight these inspirational people and the road, often unconventional, they took to get there. Today's guest is Bobby Barajas Chief Revenue Officer at GuideIT.

It was just one simple call from an old friend that sent Bobby on a journey building a sales organization from the front end, a new approach at the time for the IT industry, in the early 2000s. Today, he finds himself in charge of all the revenue for GuideIT. Barajas looks back to his own journey and how it affects how he chooses team members and what qualities stand out to him, like the ability to create and sustain relationships. Though not a stand-out student, Barajas had other attributes that lead him into a natural role excelling in sales.

"The fundamental foundation of consistently delivering in business is process," said Barajas, harkening back to seeing the success of the process in a franchise like McDonald's. Today, a consistent, written process is what keeps GuideIT churning along with success, from making sales to hiring new team members. Barajas even touches on family life, and how the patience and flexibility developed on the job are qualities that can and should bolster home life. Barajas’ perspective on people, process, and service exudes the wisdom of a person with years of experience working closely with people.

When it comes to Marketing, there’s perhaps no more worldly of a digital specialist than Amine Bentahar, author of “Voice Search: The New Search Engine,” and COO of Advantix Digital, a full-service marketing agency. Bentahar joins host Bill Kasko, CEO of Frontline Source Group, for Frontline’s “People. Process. Service.” podcast to recount his exciting global career and divulge what continues to drive him as an entrepreneur.

Much like Frontline’s three pillars, “People, Process, Service,” Bentahar too has his backbone for success, siting mentorship, diligence, and providing value as some of his guiding principles. As a Moroccan immigrant and son of a freedom-fighter farmer, Bentahar’s story is rich with grit, determination, and spirit.

The multi-lingual digital specialist got his start with Hyatt, quickly moving around to global companies like Microsoft and Hilton Worldwide. Bentahar finally found his ideal role when signing on as a partner with Advantix, and completely restructuring the agency from the ground up. It is here, at Advantix, that Bentahar’s brainchild “Digital Due Diligence” was born.

Bentahar claims he acquired invaluable knowledge from his experiences, attributing much of his holistic knowledge of marketing to working all over the world.

“I don’t think I’ve ever had bad experiences,” Bentahar said, “Some are better than others. But I think everywhere I’ve gone I’ve learned something.”

Bentahar brings his wise and worldly perspective to Advantix, in both creating teams and providing digital consulting to companies all over the world.

What do the Graha Tower in Indonesia, the Golden Tulip Holland Resort, the Amsterdam Bridge, and the Omni Dallas Hotel all have in common? They’re all projects completed by 5G Studio Collaborative, headquartered in Dallas, Texas.

Joining both Bill Kasko, President and CEO of Frontline Source Group, Inc, and Daniel Litwin, the Voice of B2B, for this podcast episode, Scott Lowe, Partner and Co-Founder of 5G Studio Collaborative, discusses why a talented team of people is his company’s key to success—generating inspiring designs through dedication and determination to serve the needs of real estate.

5G is a collaboration between five partners (hence the name) from diverse backgrounds who brought their ideas, vision, dedication, and love of architecture together to form a company committed to excellence. But what makes 5G so successful?

“Finding the right people is everything to our practice,” Lowe said.

What type of people does Lowe look for? Smart, talented people—certainly; but Lowe needs people on the team who are also motivated, self-starters that don’t require micromanaging.

The end result may be buildings of beautiful architectural significance, but design alone is not enough.

“Design really matters,” said Lowe, “but the other side of our profession is to produce an economically viable asset.”

The goal is to design the coolest space possible that generates the most money per square foot, and Lowe relies on his people to find that unique balance between the two.

Bill Kasko, President and CEO, Frontline Source Group, Inc, joined host Tyler Kern for the premiere episode of People, Process, Service: A Frontline Source Group podcast. The focus of this episode was on the three pillars of success Kasko uses for both his professional and personal life: People, Process, and Service. This mantra came to Kasko 15 years ago when he worked with Fortune 500 staffing agencies and was searching for a different approach. The formula Kasko came up with is: The right people, with the right process, and the right service is a winning combination that leads to success in a business setting or one’s personal everyday life.

Kasko spoke about the first pillar: people. Kasko thought about the people we come in contact with both in business and personal lives, the connections we make, and the connections we lose along the way. People are everything to a company, and hiring the right people is paramount.

But how do you get the right people if you don’t have the right plan? Kasko recognized that the process is an important next step. Everyone has a process in their life, and the right process must be in place for businesses to acquire, onboard, and retain employees. Once the proper business process is in place, and the right people are on board, companies must have the right service model for success. Kasko believes the right service must take an additional step to look at how a business, or individual, gives back to the community or empathizes with another person’s struggles or changes in their lives.

As the conversation continued, Kasko offered examples of these three pillars in practice.

If you enjoyed the debut podcast episode of People, Process, Service, subscribe to more episodes focused on this topic coming soon.