What does it take to build a career at the intersection of law, consulting, and marketing—before any of those industries embraced branding? Linda Orton knows firsthand.

From being on the ground floor of legal marketing to launching a full rebrand at private equity speed, Linda shares how to create strategic clarity, build internal buy-in, and lead through change.

Linda breaks down why B2B marketing is still misunderstood, how storytelling powers brand adoption, and what it takes to align teams under one message—fast.

Apple: https://podcasts.apple.com/us/podcast/in-the-club-by-club-colors/id1611056742

Spotify: https://open.spotify.com/show/0vqZB7gPKLTlkDHI66XxN3

Connect with Linda on LinkedIn: https://www.linkedin.com/in/lindasedlofforton/

If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com

A big thank you from Linda to recent partners:

https://www.linkedin.com/company/theplayniceagency/

https://www.linkedin.com/company/rebelpinecreative/

https://www.linkedin.com/company/vested-llc/

https://www.linkedin.com/company/passle/

https://www.linkedin.com/company/upslide/