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People Skills, Commercial Awareness, Genius New Business: Trenton Moss's Agency Success
Thirteen years of easy inbound… then silence, no new business for six months. Trenton Moss didn’t chase more leads; he built ICP communities that created no-pitch, huge wins, trained his team to lead clients, developed commercial awareness within the team, and added real accountability for himself. This is a playbook for founders who want resilience over roulette, and revenue without the circus. This is the first of a mini series, 'Agency Success Stories: The Inside Track'.
CHAPTERS
Introduction and Early Days
- 00:00:00
Motivation and Starting the Agency
- 00:02:18
Content Marketing and Growth
- 00:05:50
Building Company Culture
- 00:15:02
Client Leadership Program
- 00:17:14
Challenges and Resilience
- 00:29:36
Advisory Board and External Accountability
- 00:41:38
Expanding into the US Market
- 00:48:58
Reflections and Future Insights
- 00:53:02
ABOUT THE GUEST
Trenton Moss built one of the UK’s first UX agencies from scratch, scaled it to £3m, sold it and lived to tell the tale. Then he wrote a bestselling book and started helping agency teams be brilliant with clients. He puts his agency’s success down to one thing - making everyone a leader. As CEO, he built a culture of trust, empowerment and high performance. And it worked. Now at Team Sterka, he helps agency teams lead with more impact - strengthening client relationships, handling tough conversations and growing revenue by up to 35%. What sets Trenton apart is his mix of emotional intelligence and commercial nous, shaped by his experience as a qualified executive coach and former Samaritan. In 2023, he took his kids backpacking across Asia and Africa for six months. He survived hunting in Tanzania, paint fights in India and leech attacks in Borneo.
ABOUT THE HOST
LinkedIn: www.linkedin.com/in/traceyburnett
Website: www.leadstosuccessglobal.com
Got a question? Give me a call: 0044 7877 042 804
Book a call: https://bit.ly/leadstosuccess-book
Email: [email protected]
Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales
Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin
View all episodes
By Tracey BurnettThirteen years of easy inbound… then silence, no new business for six months. Trenton Moss didn’t chase more leads; he built ICP communities that created no-pitch, huge wins, trained his team to lead clients, developed commercial awareness within the team, and added real accountability for himself. This is a playbook for founders who want resilience over roulette, and revenue without the circus. This is the first of a mini series, 'Agency Success Stories: The Inside Track'.
CHAPTERS
Introduction and Early Days
- 00:00:00
Motivation and Starting the Agency
- 00:02:18
Content Marketing and Growth
- 00:05:50
Building Company Culture
- 00:15:02
Client Leadership Program
- 00:17:14
Challenges and Resilience
- 00:29:36
Advisory Board and External Accountability
- 00:41:38
Expanding into the US Market
- 00:48:58
Reflections and Future Insights
- 00:53:02
ABOUT THE GUEST
Trenton Moss built one of the UK’s first UX agencies from scratch, scaled it to £3m, sold it and lived to tell the tale. Then he wrote a bestselling book and started helping agency teams be brilliant with clients. He puts his agency’s success down to one thing - making everyone a leader. As CEO, he built a culture of trust, empowerment and high performance. And it worked. Now at Team Sterka, he helps agency teams lead with more impact - strengthening client relationships, handling tough conversations and growing revenue by up to 35%. What sets Trenton apart is his mix of emotional intelligence and commercial nous, shaped by his experience as a qualified executive coach and former Samaritan. In 2023, he took his kids backpacking across Asia and Africa for six months. He survived hunting in Tanzania, paint fights in India and leech attacks in Borneo.
ABOUT THE HOST
LinkedIn: www.linkedin.com/in/traceyburnett
Website: www.leadstosuccessglobal.com
Got a question? Give me a call: 0044 7877 042 804
Book a call: https://bit.ly/leadstosuccess-book
Email: [email protected]
Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales
Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin