Sign up to save your podcasts
Or
Share People, Then Profits with Bruno Cignacco
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
People, Then Profits with Bruno Cignacco
Subscribe: Apple Podcasts | Spotify | Stitcher | Overcast
Support the Show. Get the NEW AudioBook!
AudioBook: Audible| Kobo| Authors Direct | Google Play | Apple
SummaryHey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.
Now on to my guest today, Author Bruno Cignacco.
I asked Bruno on my show because I was intrigued by his book, The Art of Compassionate Business: Main Principles for the Human-Oriented Enterprise. After years as an accountant, Bruno moved to business consulting, helping companies navigate strategies and processes and also teaching courses. His book came about, after he read an article that prompted him to think about the importance of people and relationships in business. He argues that businesses should not be just concerned with profits; that they should also be concerned with people and the planet, and that by focusing on the latter two, businesses will grow and be sustainable as a result.
According to Bruno, research demonstrates that in companies where stakeholders are valued and relationships are given priority, rather than the bottom line, businesses do better. Employees, customers, partners, and community members will go the distance to support and reciprocate when they see a company respecting and valuing them. Similarly, a company that cares only about profit at the expense of people and the community, will ultimately suffer, and it will impact their profit margins. Empathy, compassion, gratitude, generosity, and, above all, love, all have a part to play when building a business.
Now let’s get better together.
Actionable InsightsLinks to Explore Further
Website - Bruno Roque Cignacco
Book or Blog or Twitter or LinkedIn or JSYPR or Story Funnel
Learn more about your ad choices. Visit podcastchoices.com/adchoices
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
View all episodes
By Blue Wire, Jarie Bolander
5
2626 ratings
Subscribe: Apple Podcasts | Spotify | Stitcher | Overcast
Support the Show. Get the NEW AudioBook!
AudioBook: Audible| Kobo| Authors Direct | Google Play | Apple
SummaryHey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.
Now on to my guest today, Author Bruno Cignacco.
I asked Bruno on my show because I was intrigued by his book, The Art of Compassionate Business: Main Principles for the Human-Oriented Enterprise. After years as an accountant, Bruno moved to business consulting, helping companies navigate strategies and processes and also teaching courses. His book came about, after he read an article that prompted him to think about the importance of people and relationships in business. He argues that businesses should not be just concerned with profits; that they should also be concerned with people and the planet, and that by focusing on the latter two, businesses will grow and be sustainable as a result.
According to Bruno, research demonstrates that in companies where stakeholders are valued and relationships are given priority, rather than the bottom line, businesses do better. Employees, customers, partners, and community members will go the distance to support and reciprocate when they see a company respecting and valuing them. Similarly, a company that cares only about profit at the expense of people and the community, will ultimately suffer, and it will impact their profit margins. Empathy, compassion, gratitude, generosity, and, above all, love, all have a part to play when building a business.
Now let’s get better together.
Actionable InsightsLinks to Explore Further
Website - Bruno Roque Cignacco
Book or Blog or Twitter or LinkedIn or JSYPR or Story Funnel
Learn more about your ad choices. Visit podcastchoices.com/adchoices
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
More shows like The Entrepreneur Ethos
View all
Inside the Children's Hospital
140 Listeners