Per Her Perspective

The conversation covers Kristen Croxton's journey in commercial real estate lending and her motivation to start a client-focused business. With her family's influence, she shares how she arrived at her career choice.

There are many challenges and lessons in business management. Kristen learned the importance of surrounding oneself with the right people.

Takeaways

• Client-focused business
• Passion for real estate
• Importance of trusted partners
• Value of customer service
• Involvement in nonprofit organizations

Chapters

• 00:00 Personal Drive and Passion for Real Estate

Jennifer Cue, former CEO of Jones Soda, shares her journey from corporate banking to entrepreneurship and her experiences in building and growing businesses.

She also discusses her time abroad and the challenges of balancing work and life in business ownership.

The conversation covers topics such as managing people, learning from mistakes, the value of peer groups, investing in businesses, and personal motivations.

Jennifer Cue shares insights on managing people, learning from experiences, and her current business endeavors. The conversation also delves into the importance of peer groups, the value of cash flow in businesses, and the significance of continuous learning and giving back.

Takeaways

• Entrepreneurial Journey
• Influence of Childhood
• Challenges of Work-Life Balance Managing people
• Learning from mistakes
• Value of peer groups
• Investing in businesses
• Personal motivations

Chapters

• 00:00 Time Abroad and Work-Life Balance
• 24:16 Challenges of Managing People
• 32:40 Personal Motivations and Continuous Learning

Tara Turkington shares her journey of starting a business out of necessity. She discusses the impact of mentorship, and the competitive spirit within her family.

Additionally, she reflects on the importance of finding the right people for business growth and shares valuable lessons from mistakes and the resilience required in business.

The conversation covers topics such as entrepreneurial support, passion for photography, the pursuit of mastery and continuous growth.

Tara has created the intersection of travel and entrepreneurship.

With Peer groups, Tara has found the magic in support. From the EY Winning Women Program as well as her WPO chapter. Tara studies business and has learned so much from her mentor Bheki as well as issue processing called Peerview with her WPO chapter.

Takeaways

• Necessity as the mother of invention
• The importance of finding the right people for business growth Entrepreneurial Support
• Photography Passion
• Mastery and Growth
• Travel and Business
• Business Advice

Chapters

• 00:00 Starting a Business Out of Necessity
• 09:02 Mentorship and Business Learning
• 19:04 Impact on Company Growth
• 36:01 Lessons from Mistakes and Business Resilience
• 42:53 Global EY Winning Women Program
• 48:13 Mastery and Continuous Growth
• 55:20 Business Advice and Support
• 01:01:01 Issue Processing in WPO Chapter
• 01:15:28 Entrepreneurial Advice

The conversation with Alycia Doxon covers a range of topics related to entrepreneurship, business growth, and leadership.

Alycia shares insights on the importance of delegation, the value of a clear business thesis, and the impact of networking on business success. She also discusses her motivation for entrepreneurship, the dynamics of working with family, and the lessons learned from mistakes in business.

The conversation provides valuable takeaways for aspiring entrepreneurs and business leaders. The conversation covers the importance of peer groups, the utilization of Women Presidents' Organization for business support, implementing regular check-ins and EOS, the value of fiction and fantasy in business, and the investment network and business ownership.

It also highlights the role of Roz, her WPO Chapter Chair, and peer groups, collective goals and business management, and the significance of investment networks for business ownership.

Takeaways

• Entrepreneurship and business growth require the ability to delegate and trust others to take on responsibilities.
• Focusing on a clear and defined business thesis and saying no to opportunities that do not align with it is crucial for business growth. Importance of Peer Groups
• Implementing Regular Check-Ins
• Utilizing Entrepreneurial Operating System (EOS)
• The Value of Fiction and Fantasy in Business
• Investment Network and Business Ownership

Chapters

• 00:00 Introduction to Alycia Doxon
• 11:20 Motivation for Entrepreneurship
• 19:02 Mentorship and Leadership Development
• 26:41 Learning from Mistakes and Growth
• 33:09 The Value of Networking and Relationship Building
• 38:11 Implementing Regular Check-Ins and EOS
• 50:06 The Value of Fiction and Fantasy in Business
• 58:26 Investment Network and Business Ownership

Marla Noel is the creator and host of the Per Her Perspective podcast: a series of raw, relatable conversations about leadership, challenges, finding resources and solutions in running a business, many times, with the help of other smart people in peer groups. With riveting episodes available live on all major platforms, the show inspires business owners to grow their businesses and make bold decisions with the input of others to achieve greater success and profitability. To learn more about Marla, visit www.OCGrowthAdvisors.com.

Marla Noel discusses the art of planning, emphasizing the importance of clear communication and thorough training. She delves into resource management, workflow efficiency, and the significance of project progress and follow-up in the planning process.

Takeaways

• Planning is an art
• Clear communication is key

The conversation with Hulya Kurt covers her journey from her childhood experiences to her growth in an international firm to the business she runs, Innkick. She talks about the impact of reading on the development of empathy. Among many other things, Hulya teaches business disciplines at a university in Geneva.

Hulya's family support shaped her approach to business and leadership. Her commitment to consistency, work-life integration, and learning from mistakes reflects her resilience and determination in overcoming challenges.

The conversation covers the establishment of a Women Presidents' Organization chapter in Geneva, the value of peer learning and resources in WPO.

Key takeaways include the value of peer learning, the role of cultural aspects in business, the importance of intuition in decision-making, and the significance of continuous learning for business success.

Takeaways

• Overcoming challenges
• Empathy through reading
• Peer learning and mastermind groups
• Cultural aspects and traditions, which play a significant role in business interactions
• The importance of intuition and gut feeling in decision-making
• Continuous learning and personal development are essential for business success

Join Marla Noel on "Per Her Perspective" as she delves into the art of managing people effectively.

In this insightful episode, Marla explores the essential roles of planning, organizing, leading, and controlling within a business environment.

Discover the power of SMART goals, the importance of aligning team strengths with company values, and the impact of leading with both heart and mind.

Whether you're a seasoned manager or new to leadership, Marla's practical advice and real-world examples will guide you in fostering a collaborative and motivated team.

Tune in to enhance your management skills and drive your business forward.

In this conversation, Marla Noel discusses the intricacies of management, emphasizing that effective management is not an innate skill but one that requires education and practice.

She outlines the key responsibilities of a manager, including planning, organizing, leading, and controlling, while also addressing the emotional complexities of managing people.

The conversation delves into the importance of maintaining quality, accountability, conflict resolution, and effective communication within a team. Marla encourages managers to understand their team's communication styles and to adapt their training methods accordingly, ultimately aiming to foster a productive and harmonious work environment.

Takeaways

• Management requires education and is not natural for most people.
• People's emotional and mental challenges can affect work performance.
• Planning and organizing are crucial for project success.
• Quality maintenance is a key responsibility of managers.
• Conflict resolution is essential for effective team dynamics.
• Active listening enhances communication and understanding.
• Understanding team members' learning styles improves training effectiveness.
• The Eisenhower matrix helps prioritize tasks effectively.
• Reading 'Crucial Conversations' can aid in managing conflicts.

"Training needs to match learning styles."

"Plan, organize, lead, and control."

In this episode of PerHer Perspective, Marla Noel provides some insights about delegation, the why, the how and the what. Most owners and executives know they should delegate, but the real question is why it matters. No business scales on the shoulders of one person. Delegation frees leaders to focus on high-value work, strengthens the team, and creates accountability that drives performance.

Marla also talks about how to delegate well—because handing off tasks isn’t enough. Effective delegation means clarity, communication, trust, and follow-through. When leaders set expectations and empower people with the right support, the work doesn’t just get done—it gets done better.

And finally, we’ll break down what to delegate. Not everything should stay on your plate. From recurring tasks and behind-the-scenes operations to projects that develop your team’s capabilities, strategic delegation builds capacity throughout your organization.

Let’s jump in and explore how delegating with intention can unlock time, confidence, and growth for you and your business.

Marla Noel is the creator and host of the Per Her Perspective podcast: a series of raw, relatable conversations about leadership, challenges, and building companies with the support of smart peers. With riveting episodes available on all major platforms, the show inspires business owners to grow their businesses and make bold decisions with the input of others to achieve greater success and profitability. To learn more about Marla, visit www.OCGrowthAdvisors.com

In this insightful episode of Per Her Perspective, host Marla Noel sits down with Teri Bassman, Chief Culture Officer and co-owner of Bassman Blaine, a family-led home furnishings company that has been shaping the industry since 1984. From growing up as an IBM “transfer kid” who had to make new friends every couple of years, to helping lead a company through recessions, rapid growth, and a global pandemic, Teri shares how adaptability, integrity, and clear priorities became the backbone of her leadership.

Marla and Teri explore how Bassman Blaine evolved from a scrappy sales agency into a respected, people-centered organization recognized as one of Orange County’s best places to work. Teri talks about the power of clarity and accountability, the TIGER values that anchor their culture, and why hiring for alignment is just as important as hiring for talent. She also opens up about being in the “sandwich generation,” raising three daughters while caring for aging parents, finding balance through pickleball and meditation, and the role Women Presidents Organization has played in strengthening her voice as a leader.

Tune in for a candid, encouraging conversation about building a business that honors your values, supporting your team through change, and staying grounded while you grow something that lasts.

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Marla Noel is the creator and host of the Per Her Perspective podcast: a series of raw, relatable conversations about leadership, challenges, and building companies with the support of smart peers. With riveting episodes available on all major platforms, the show inspires business owners to grow their businesses and make bold decisions with the input of others to achieve greater success and profitability. To learn more about Marla, visit www.OCGrowthAdvisors.com