As technology lowers the barriers to entry in your creative industry and more people do what you do, how will you compete and stand out? For a lot of creative entrepreneurs, the answer is technology and the best equipment money can buy. For others, the only option is to make the best work possible. In today's episode of Getting Work To Work, I'm going to explore a quote from Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland that gives an answer for today as well as the next 50 years.