In this episode, we cover topics like:

- Why shops struggle with marketing and self promotion
- How to get started in PR for your business
- Developing an identity to match your message
- Finding your sweet spot in the market
- Tools for planning
- How to use a press release

In this episode, we cover topics like: - Why shops struggle with marketing and self promotion - How to get started in PR for your business - Developing an identity to match your message - Finding your sweet spot in the market - Tools for planning - How to use a press release

Perfect PR with Deborah Sexton | The BIG Idea by InkSoft

The Big Idea is an InkSoft podcast for print shops, garment decorators, promotional product distributors, and team dealers. We're talking to experts, thought leaders, and disrupters across the industry to learn how they're making it happen. Hosted by industry expert Marshall Atkinson.

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Perfect PR with Deborah Sexton | The BIG Idea by InkSoft

Perfect PR with Deborah Sexton | The BIG Idea by InkSoft