The Big Idea Podcast by InkSoft

In this episode of The BIG Idea podcast, screen-printing guru Tim Gibson talks about what shop owners can expect in decorated apparel over the next few years. “There’s a resurgence in heavyweight 100% cotton T-shirts,” says Gibson, director of sales and business development for Hanes Brands’ Print Wear Division. “Now, a younger demographic is being reintroduced to the Beefy T, with its more traditional fit. Everyone’s heard of Hanes, so it’s easy to market.”

Tim Williams chats with us about how Pop Up Stores work and how he has achieved success worldwide with this sales strategy.

Mike Michalowicz, author of "Profit First" and renowned speaker, brings his formulas and tools regarding running a better business to the decorated apparel industry. Mike discusses topics like making profit a priority and how to make your shop run like clockwork.

On this episode, we welcome industry legend Scott Fresener to discuss the industry in general and where he sees everything going. He has decades of experience and you don’t want to miss this one.

This week we welcome Jay Berman with Visual Impressions to discuss all things contract decorating. Jay talks about what it takes to run a contract decorating shop, and how they opened a second location in another city.

In this episode, Marcia will discuss everything in the industry from a journalistic point of view. As Impressions Magazine covers it all, hear what she has to say about it and see if you agree with her viewpoint!

This week we welcome Joyce Jagger, The Embroidery Coach, to the BIG Idea Podcast. Joyce has over 40 years in the commercial embroidery industry and teaches new and veteran industry members how to run their embroidery business better, get fantastic results, and how to succeed.

We are joined by screen printing expert Richard Greaves to talk about the history of print and where the industry is headed. More importantly, he'll give you insider tips on how to compete today and for the future.

We are joined by Rock LaManna to discuss how to plan ahead for the time when you may or may not want to sell your business. Rock is an expert in the mergers and acquisitions field, specifically relating to the print industry.

Welcome Rick Roth from Mirror Image, Inc. to the BIG Idea Podcast.  In addition to running Mirror Image, Rick has an industry blog called The Ink Kitchen. Rick has all sorts of industry insights and if you're looking for innovation, he is your guy. He is trusted by many companies to test new products and always delivers fresh ideas to his customers.