In this episode of The BIG Idea podcast, screen-printing guru Tim Gibson talks about what shop owners can expect in decorated apparel over the next few years. “There’s a resurgence in heavyweight 100% cotton T-shirts,” says Gibson, director of sales and business development for Hanes Brands’ Print Wear Division. “Now, a younger demographic is being reintroduced to the Beefy T, with its more traditional fit. Everyone’s heard of Hanes, so it’s easy to market.”