The Big Idea Podcast by InkSoft

By InkSoft

The Big Idea is an InkSoft podcast for print shops, garment decorators, promotional product distributors, and team dealers. We're talking to experts, thought leaders, and disrupters across the industr... more

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FAQs about The Big Idea Podcast by InkSoft:

How many episodes does The Big Idea Podcast by InkSoft have?

The podcast currently has 43 episodes available.

The Big Idea Podcast by InkSoft episodes:

May 10, 2018 Print Scientist with Nathan Leber
On this episode, Nathan Leber shares his insights with us about things like:
- how to stay on schedule
- shop efficiency
- finding and developing talent
- trying new methods
- special effects experimentation
...more
40min
April 26, 2018 Master Level Printing with Andy Anderson | The BIG Idea Podcast
Master printer Andy Anderson shares tips and tricks about the screen print industry and lessons learned in his successful career.
...more
43min
April 05, 2018 Perfect PR with Deborah Sexton | The BIG Idea by InkSoft
In this episode, we cover topics like:
- Why shops struggle with marketing and self promotion
- How to get started in PR for your business
- Developing an identity to match your message
- Finding your sweet spot in the market
- Tools for planning
- How to use a press release
...more
48min
March 23, 2018 Trademark & Copyright Law
Listen as InkSoft's Trademark and Copyright attorney Seth Gardenswartz explains what print shops and decorators need to know to best protect themselves when dealing with trademark and copyrighted content.
...more
52min
March 22, 2018 The Print Life with Cam Earven from Monument Limited | The BIG Idea by InkSoft
The power of social interaction to learn new things
How to nail down a true target audience for your services
How to effectively tell your story
What it means to be a part of a community
Industry insights for the future
Using audio/video in your business
...more
53min
March 08, 2018 Bling! with Lee & Andrew Sequeira of Sparkle-Plenty | The BIG Idea by InkSoft
Diving into the business of bling
How easy is it to design rhinestone decorated art?
The process of converting the art to transfers
Quality control and the misconceptions about long term durability
How to offer bling to your customers
How to use rhinestone decoration as another marketing tool for your business
Running a business with your spouse
...more
46min
February 22, 2018 Branding Magic with Jay Busselle | The BIG Idea by InkSoft
How to define "branding" and why it's important for your business
Updating your forward-facing presence (including online)
Using social media engagement for your brand
Starting conversations with content
How to freshen up your logo
...more
59min
February 08, 2018 The Law & Youth Apparel with Marci Kinter of SGIA | The BIG Idea by InkSoft
You'll learn:
Details about CPSIA regulations surrounding youth apparel and decorating
Key requirements for product disclosures and testing
How to ensure proper conformity with certificates and labels
When you have to comply with these regulations, and when are you exempt
...more
39min
January 25, 2018 The Campus King with Steven Farag of Campus Ink | The BIG Idea by InkSoft
Steven's journey and his approach to his business & marketing plan
The limitations of Shopify for printing businesses
Some key lessons on how to effectively scale your business
Why the key to getting business is understanding your customer
The need for a convenient, solutions-oriented business model in this day and age
...more
48min
January 11, 2018 Apparel Distributor Alliance with Monty Mims of SanMar | The BIG Idea by InkSoft
The secret sauce that nearly every shop, who is "killing it," has in common
How to choose the correct garment for each distinct customer and program
What sells better – blank shirts or shirts with a model?
The exciting things SanMar is doing to make the buying experience better for customers
What to expect from SanMar throughout the 2018 trade show season
...more
59min

FAQs about The Big Idea Podcast by InkSoft:

How many episodes does The Big Idea Podcast by InkSoft have?

The podcast currently has 43 episodes available.