How do you create lasting change in sustainability initiatives? In this week’s episode, I explore the concept of critical mass and why it’s the secret to making sustainable actions stick. 

I’ll share how to identify your “dominoes”—those key influencers in your business who can amplify impact and drive cultural shifts.

We’ll discuss why achieving critical mass requires more than a lone sponsor or scattered efforts—it’s about building a volunteer army and sustaining acceleration. 

If you’re ready to turn ripples into tsunamis of change, this episode is packed with practical insights to get you there.

Here are the highlights:

(1:57) Challenges in Sustainability and Change Management

(3:13) Creating the Right Conditions for Sustainability

(5:05) The Domino Effect and Critical Mass

(11:00) Demonstrating and Institutionalising Change

(11:31) Reflecting on Success and Future Steps

Domino Chain Reaction

The 8-Step Process for Leading Change | Dr. John Kotter

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This Podcast is proudly produced by Wavemakers Audio