Perfect doesn’t land like it used to.

Reese’s got called out. Founders are changing direction.
Perfect is losing. Real is winning.

In this episode, I break down what happens when brands drift too far from what made people love them in the first place.

Remember Marie Kondo? She had us all dumping our closets onto our beds trying to “spark joy” and achieve the perfect house… only for all of us to look around mid-pile like, what have I done?

Same energy.

From the Reese’s ingredient backlash to founder pivots like Alli Webb and Marie Kondo, this episode is about the moment perfect stops working and real takes over.

This isn’t a trend. It’s a reckoning.