Trust and community are the foundation of great businesses. In this episode, we sit down with Elaine Buxton, president of Confero, to explore how mystery shopping helps businesses improve the customer experience.

By providing real-world insights, mystery shopping helps companies identify service gaps, ensure consistency, and enhance customer satisfaction. We’ll also discuss how businesses can use these insights to strengthen their relationships with customers and their communities.

The Good Guide to Business presented by Capital Vacations focuses on featuring conversations with local businesses, organizations and leaders spearheading social and environmental change across our 48-county service area.

Production and Editing: Meredith Radford, Nick Hill, and Alyssa Parker.

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