Perfectly Mentored with Jason Portnoy

In this episode of the Perfectly Mentored Podcast, Erik Huberman joins Jason Portnoy to discuss what it takes to successfully run a marketing agency and offers important insights that marketers and entrepreneurs should take note of.

Topics Covered:

• Who is Erik Huberman? [0:58]
• How did you transition from being a marketer to a manager? [7:50]
• What is your advice to business owners who are looking to build a solid team? [12:18]
• How do you stay up-to-date on trends? [15:10]
• What is the biggest myth in our line of work that clients believe is true, but really isn’t? [17:17]
• What’s the biggest thing companies overlook in terms of their marketing? [19:57]
• If you could give the listeners a blueprint for taking their businesses online, what would it be? [21:24]
• How do you filter clients? [23:35]
• Why was Hawke Ventures the next step for you? [27:09]
• What’s your telltale sign that something is going to be a success? [28:36]
• How important is establishing partnerships? [29:28]
• Biggest regret as an entrepreneur? [32:21]
• How do you stay optimistic when things get bad? [34:38]
• Must-read book and must-watch movie for any entrepreneur? [38:00]

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Nowadays, online marketing is often perceived as a sure-fire way to attain success due to the proliferation of digital platforms. This coupled with the various technological tools that entrepreneurs have at their disposal make it increasingly convenient to grow their brands in the digital space.

Looking past the idea of convenience, however, these marketing trends won’t make much of a difference without the proper mindset and approach to attain one’s goals. That’s what propelled Paul Getter toward becoming the renowned digital marketing savant that he is today. 

From just trying to make ends meet and using Facebook during its early days to drive more attendees to his church, Paul eventually capitalized on his newfound skills and started working as an online marketing guru for bigger firms.

His growing popularity would soon reach esteemed entrepreneurs like Tai Lopez, who he would eventually work with, opening the doors to success and solidifying Paul’s status as a bonafide marketing expert.

In this episode of the Perfectly Mentored Podcast, Paul and Jason dive into the fundamentals of growing a business, such as building relationships, providing genuine value, and establishing a brand. They also talk about the importance of outsourcing, overcoming self-doubt, and Paul’s take on success.

Topics Covered:

• Paul Getter’s road to success [1:57]
• How important, in any line of work, is building relationships? [9:15]
• Why did those big personalities need you? [12:22]
• What’s the biggest problem you see businesses face today when it comes to their marketing? [14:16]
• What’s the strategy when it comes to building that relationship or breaking the ice? [17:50]
• How important is building a brand? [19:48]
• What’s the basic apply-this now recipe to growing your personal brand online? [21:49]
• What’s the strategy when it comes to using paid ads to amplify your personal brand? [23:47]
• What’s the biggest takeaway from $1 billion on ad spend? [26:13]
• How important is developing a persona? [28:53]
• How do you figure out what persona works best for you? [29:50]
• You talk a lot about living in abundance. Can you explain what that means? [31:32]
• How have you been able to get a grip on impostor syndrome? [33:31]
• How did you internally synthesize the ideas of other creators while not losing the authenticity of your brand? [37:14]
• What are your must-have apps for online marketing? [39:21]
• What is the book and film every entrepreneur must read and watch? [41:20]

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In this episode of the Perfectly Mentored Podcast, Marc Randolph, the co-founder and the first CEO of Netflix, joins Jason Portnoy to impart the valuable lessons he learned throughout his 40 years of being in business, including the value of colliding your idea with the real world. He believes that for investors to believe in you, it is crucial to fully understand the problem you are trying to solve and the key business metrics involved in solving it. He also shares insights into becoming a better communicator and the importance of loving what you are doing.

Topics Covered:

• Learn about Marc Randolph’s entrepreneurial journey [0:56]
• Do you need to love what you do to be successful? [10:46]
• What were the early days of Netflix like and what lessons can we apply to other businesses? [11:40]
• If you have an idea, what’s the walkthrough that you do to assess if this is something you can build a business around? [16:08]
• What makes a perfect pitch? [23:23]
• Why did the Netflix co-founders turn down Jeff Bezos’ offer to buy it? [28:10]
• What’s the biggest misconception, myth, or twisted story regarding the Blockbuster story? [36:19]
• If Netflix was sold to Blockbuster, would it still have gone the innovative route that it did and still be here today? [38:20]
• What is your biggest mindset change? [42:16]
• What has been the biggest eye-opening moment or experience that you are teaching entrepreneurs about now? [43:37]
• What are your tips to become a better communicator? [45:19]
• What do you think about the 24/7 work hustle? [49:26]
• How important is market domination? [52:52]

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• Instagram
• LinkedIn

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In this episode of the Perfectly Mentored Podcast, Taylor Holiday, Managing Partner and CEO of Common Thread Collective,  joins Jason  to share some effective e-commerce tips and strategies that everyone in the industry should add to their game plans.

Topics Covered:

• What’s in store for e-commerce in 2021? [1:07]
• The importance of defining success [8:53]
• How important is it to build a brand instead of just selling products? [10:23]
• How important is omnipresence now? [12:25]
• Thoughts on smaller brands and how they should advertise themselves.  [15:22]
• What’s the strategy for e-commerce brands to win today, tomorrow, and in the future? [19:54]
• How should brands look at their strategies and measure success when every platform is losing money? [24:37]
• How do e-commerce brands continue to grow without relying on Facebook? [31:08]
• What are your best tips for creating organic demand? [33:37]
• If someone’s just getting into e-commerce right now, what’s the plan of attack right out of the gate? [36:46]
• What are the biggest mistakes you see e-commerce brands making? [42:07]
• What is the most underrated channel for e-commerce brands today? [46:10]
• What are the most important metrics for an e-commerce brand to look at? [48:00]
• What is the most important advice for ecom store owners to know? [49:22]
• What are your top five rules to create a better working culture? [50:08]
• What are the must-have apps for managing your teams and clients in a remote working environment? [51:33]

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• Twitter
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Want to see how Jason and his team can help you grow your business? CLICK HERE

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Life is all about growth. It doesn’t matter whether you’re an entrepreneur or an athlete. Whatever it is that you do for a living, you need to find ways to keep growing so you can keep enjoying what you do for as long as possible.

Brian Covey has had no shortages of opportunities to continue growing in all aspects of his life. He made a full transition from playing professional soccer, even playing for the U.S. Olympic Team, to becoming a full-time entrepreneur and executive at loanDepot. Today, Brian is using everything that he learned from his past endeavors to create a future that he can be proud of, both for him and for his wife and children.

In this episode of the Perfectly Mentored Podcast, Brian Covey joins Jason Portnoy to talk about growth and how to deal with all the issues that entrepreneurs are usually faced with. Join us for a particularly inspiring episode for all you listeners out there who are currently in need of some words of encouragement with a bit of business and leadership advice sprinkled throughout. 

Topics Covered:

• Who is Brian Covey? [1:16]
• How did you transition from playing pro soccer to the business world? [2:39]
• How important is it to grow and develop your personal brand? [12:55]
• If you’re an entrepreneur, it’s your partner who really takes the beating, right? [5:17]
• Men have a lot of pressure to be “the man.” How do you balance being an entrepreneur and having responsibilities that men normally have? [6:15]
• How do you take responsibility as an entrepreneur? [11:13]
• What are the core components that you need to develop a growth mindset and winning attitude? [12:42]
• Why do you think people overlook developing a good mindset? [15:42]
• If we treated everyone as a “high-paying client” would we be in a better position? [19:43]
• You can’t grow your business just by having everyone else do the work for you, right? [21:20]
• How did your experience as an athlete help you in business? [22:33]
• What advice do you have for people who don’t think they’re living up to their full potential? [25:27]
• What advice do you have for people who have big dreams and aspirations? [27:55]
• What advice do you have for people who have reservations or make excuses when they are faced with certain business decisions? [31:00]
• How do you have time for everything in your life? [32:56]
• What made you decide to write this book? [36:43]
• What’s your daily routine like, and what’s your set of core principles or beliefs that you live by? [42:15]

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• Website
• Instagram
• Twitter
• Facebook
• Podcast

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Want to see how Jason and his team can help you grow your business? CLICK HERE

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Business nowadays is more about bridging narratives than selling––the more your story can resonate with your audience, the more likely they will engage with you.

It was this exact mindset that propelled Mark Lack into becoming a well-distinguished personal branding expert and the founder of Shorten the Gap. Having lived a rebellious life in his youth with a drive to prove his doubters wrong, Mark left his career as a professional paintball player to attain success by earning a marketing degree in college. 

After being influenced by Tony Robbins and his philosophy, Mark would go on to refine his beliefs and overall approach to his craft. He started building up his brand right after college, working his way up until he eventually found his calling to be a personal branding educator.

In this episode of the Perfectly Mentored Podcast, Mark and Jason discuss the importance of personal branding in growing a sustainable business, as well as the fundamental steps on how to establish a brand.

Topics Covered:

• Who is Mark Lack? [00:18]
• How did Mark become the go-to guy for personal branding? [01:12]
• How important is it to grow and develop your personal brand? [12:55]
• What are some of your top tips for people to not be seen as that annoying person who puts out annoying content? [21:06]
• Do you recommend capitalizing on fake/paid following? [26:56]
• What are the core steps to building a personal brand? [42:57]
• How do you advise those who aren’t used to haters? [51:27]
• Why do famous personalities need personal branding help when their name alone is already so valuable? [58:51]
• What are the top 5 books that made Mark Lack who he is today? [1:06:07]

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• Perfectly Mentored Facebook

Connect with Mark Lack

• Website
• Instagram
• LinkedIn
• Facebook

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Want to see how Jason and his team can help you grow your business? CLICK HERE

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There is no stopping Ezra Firestone. Considered one of the pioneers in the eCommerce industry, he operates multiple seven- and eight-figure businesses. He is the founder of Smart Marketer, a trusted resource for building a profitable enterprise, and the CEO of BOOM! By Cindy Joseph. In 2016, he created Zipify Apps: a software development company focused on Shopify.

Ezra is passionate about sharing his knowledge and expertise with entrepreneurs. He has helped countless business owners thrive and get the results they want for their businesses.

In this exciting new episode of the Perfectly Mentored Podcast, Ezra shares the crucial core principles for building successful eCommerce brands and his pursuit of a meaningful life. 

Topics Covered:

• Who is Ezra Firestone? [00:20] 
• What are the most important fundamentals when growing your eCommerce business? [07:37]
• Is there more to growing your brand than Facebook ads? [10:17]
• What questions does Ezra ask internally on making their product better? [10:51] 
• Essential tips for building a community around a brand [14:00]
• What does Ezra think about diversification with attribution now being so gray? [17:44]
• What’s the ideal revenue to spend on marketing? [20:50]
• How often does Ezra sit down with his team and dial up on numbers? [23:25]
• What media buying look like for Ezra? [27:29]
• Can you run a business today without paid ads? [29:00]
• What would Ezra do if he couldn’t run ads? [30:19] 
• How often does Ezra see a traffic problem disguised as failure to convert traffic? [30:58]
• How important is awareness when it comes to growing a business and dominating a market? [32:05]
• Most important software needed to grow your eCommerce business [33:55] 
• What are the biggest holdbacks of brands that are doing 6 figures scaling to 7 figures? [35:41]
• How did Ezra achieve his success while enjoying his life? [37:24]
• With Ezra’s multiple ventures, which line of business does he recommend others to try? [47:11] 
• What is behind Ezra’s slogan “Serve the world unselfishly and profit” and what does it mean to him? [53:06] 
• Why is it important for Ezra to teach people what he knows? [55:41] 

Connect with us:

• Perfectly Mentored Instagram
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Connect with Ezra Firestone

• Instagram
• Smart Marketer

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E-commerce is one of the world’s fastest-growing business ventures. To succeed in this space, you need to allot funds for advertising and marketing. But not everyone has that kind of money ready. Lucky for them, Andrew D’Souza is here to help. 

Andrew is the CEO and co-founder of ClearCo (formerly known as Clearbanc), the world’s largest e-commerce investor. ClearCo’s mission is to remove the barriers between brilliant ideas and brilliant businesses, and they have raised millions of dollars in venture capital. Andrew is also an adviser and investor to companies such as WealthSimple, Properly, and Tulip Retail. 

In this episode of the Perfectly Mentored Podcast, Andrew shares his expertise in e-commerce, providing valuable insights for both aspiring and current e-commerce business owners. He also discusses the factors that come into play when deciding which companies are worth investing in.

Topics Covered:

• How did Andrew D’Souza get started? [1:05]
• What did you learn from McKenzie that you brought to Clearbanc? [3:12]
• What is Clearbanc? [6:15]
• Why do companies come to you for funding? [8:18]
• Is there a niche that’s been working well for you right now? [10:00]
• How should businesses look at ROI? [12:20]
• How much of your revenue are you prepared to spend to acquire more customers? [15:33]
• How do you advise the businesses that work with you about omnichannel? [18:05]
• How is e-commerce looking now? [19:55]
• What’s your advice to the company you funded? [22:27]
• Do you find that most of the funding you provide goes into competing? [24:17]
• What are the biggest e-commerce opportunities right now? [25:30]
• What parameters do you look for as potential success indicators? [26:49]
• When it comes to the VC space, how much is betting on the jockey versus the horse for you? [28:40]
• Are there certain metrics or benchmarks that you look at? [30:33]
• Do you prefer looking at things that you can control instead of things that you can’t? [32:04]
• Do you follow the same decision-making process as loans, or do you take a holistic view of the company’s operations? [32:48]
• What are important things that e-commerce business owners should focus on right now? [35:25]

Connect with us:

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Chris Naugle is known as America's #1 Money Mentor. He helps individuals gain a better perspective on fund management and financial literacy. From establishing his startup business to working as a financial advisor on Wall Street, Chris was in a long and rough cycle of financial turmoil—until he learned the million-dollar mindset that forever changed his life.

In this episode of the Perfectly Mentored Podcast, Chris and Jason talk about this million-dollar mindset and how it enables people to become financially independent. They also discuss some key fund management and investment strategies.

Topics Covered:

• Who is Chris Naugle? [1:10]
• How do we change our money mindset? [11:38]
• What is the Money Multiplier? [16:20]
• What are your thoughts on real estate vs stocks vs crypto? [33:48]
• How do you get started with real estate without having capital? [37:45]
• How can we use debt and line of credit to our advantage? [39:41]
• What are some of the biggest mistakes people make when it comes to personal finances? [42:17]
• What are some of the 3 top [fund management strategies] that the wealthy are doing that we should all be doing? [46:24]

Connect with us:

• Perfectly Mentored Instagram
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• Perfectly Mentored Facebook

Connect with Chris Naugle

• Website
• YouTube

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There is no denying that Jen Gottlieb has accomplished a lot. From landing her dream role in a Broadway national tour of the “Wedding Singer” and becoming a VH1 host spanning 14 seasons to becoming a fitness coach. She now runs Super Connector, a highly successful full-service PR agency which she co-founded with her fiancé, Chris Winfield.

In this exciting new episode of the Perfectly Mentored Podcast, Jen looks back at her journey to success and the challenges she had to overcome. She shares her insights on everything from manifestation to the law of attraction and fear to building relationships.

Topics Covered:

• Who is Jen Gottlieb? [00:18]
• Why do human beings believe they don’t deserve their success? [9:37]
• What are the biggest reasons for people’s lack of confidence? [17:09]
• How do you overcome imposter syndrome and deal with criticism? [19:11]
• How do you promote yourself without being sleazy or being too “salesy”? [24:41]
• What is the ultimate unfair advantage in life? [27:35]
• What is the right way to connect with someone? [31:07]
• How important is being seen as an authority and building your brand to achieve market domination? [34:50]
• When you pay for placement, does it devalue your brand? [37:27]
• What are some of the best tips to get press on TV and where do you need to be seen in media? [39:53]

Connect with us:

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• Perfectly Mentored Facebook

Connect with Jen Gottlieb

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Want to see how Jason and his team can help you grow your business? CLICK HERE

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