In today’s episode, we’re joined by Anthony Scarpaci, VP of Growth at Acorns, and Will Sargisson, Marketing Science Manager at Meta. They’re here to dive into the idea of performance and attribution, and a ton of connected questions. We talk about:

 

- How digital media has changed over time and how companies like Acorns have had to adapt.

- How to choose measurement tools and methodologies in a privacy-centric landscape

- The resurgence of media mix modeling (MMM), and how it fits with attribution testing

- Acorns’ success testing private lift and plans for continuous measurement in the future

- Advice for advertisers getting started on their own journey with measurement and attribution.

 

#innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing