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What if SEO costs started at zero and only kicked in when you actually ranked? We sit down with Jacob Broussard to unpack a performance-based approach that flips the usual agency pitch on its head. No vague retainers, no blind faith—just clear milestones tied to specific ranks and keywords that match real-world demand.

We start with the decisions that make or break local search: how to choose broad, high-volume keywords that lift your entire site, then layer in profitable niche terms like office sheds, studios, or cabins. Jacob explains why similar phrases can rank differently, how Google treats close variants, and why a laddered strategy captures both volume and margin. Then we get into the money: six milestone payments tethered to concrete ranking positions, followed by tiered monthly maintenance that only begins after hitting page one. If you stop swimming in the wave pool, competitors pass you—so the model focuses on holding the top, where the majority of clicks live.

Numbers matter, so we bring receipts. Click-through data shows rank one often earns close to 40 percent of organic traffic, with a steep drop by positions six through nine. Jacob walks through a live proposal and a rapid case study: a brand-new “sheds in Nashville” site that climbed onto page one in roughly 36 days using on-site SEO alone. We break down on-site vs off-site roles, why map pack visibility and reviews amplify organic wins, and how to route visitors into fast quote flows and 3D builders that convert curiosity into orders.

If you run a shed dealership or manufacture with dealer networks, this conversation gives you a roadmap: pick the right primary term, build trustworthy content, secure citations and reviews, and invest where ranking gains translate to phone calls, quotes, and deliveries. It’s SEO you can forecast, with costs and outcomes you can explain to your team.

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This episodes Sponsors:

Digital Shed Builder
Velocity 360
Newfound Solutions
Cardinal Leasing