In this episode, Todd Juneau and Kelly Maguire dive into one of marketing’s most pressing and ongoing debates: performance vs. brand marketing. They break down why relying on short-term wins alone is a risky game.

They explore the “orchard vs. fruit” analogy to illustrate the danger of ignoring long-term brand building.

They share insights on how media fragmentation disrupts consistency, and offer a compelling case for strategic, holistic marketing planning. They offer ways to put data in perspective—without becoming enslaved to it.

This is a must-listen for any brand or agency leader questioning where their next marketing dollar should really go.

Chapters:

• 00:00:00 - Orchard vs. Fruit: A Juicy Metaphor for Modern Marketing
• 00:00:17 - Kicking Off Contrary to Popular Opinion: Bold Takes Begin
• 00:00:47 - Brand vs. Performance: Can You Really Have Both?
• 00:01:22 - Brand Voice Matters: Why Consistency is Your Secret Weapon
• 00:05:08 - Losing Control: The Chaos of Brand in a Fragmented Media World
• 00:10:27 - Data Overload: Are We Using It or Drowning in It?
• 00:12:11 - From Click to Customer: The Real Path Isn’t Linear
• 00:14:31 - Marketing as Craft: When Art Meets Attribution
• 00:23:34 - Brand Loyalty in Action: Why Marriott Got the Win
• 00:26:46 - Final Word: Don’t Just Sell—Build Something That Lasts

Links and Resources:

• Kelly Maguire on LinkedIn
• Todd Juneau on LinkedIn
• Vuja Dé Digital 

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