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Performance Marketing for Web3 Games with Anya Shapina
Before we dive into this week’s podcast, don’t forget to register for our upcoming webinar – “Web3 and the Future of Gaming” – taking place January 27!
You can register for the webinar here.
Our guest this week is Anya Shapina, Head of Performance at The Sandbox. The Sandbox is a virtual metaverse where players build, own, and monetize their virtual experiences. They empower artists, creators, and players to unleash their creativity and build the platform they've always wanted.
In this week’s podcast we take a dive into performance marketing for blockchain and play-to-earn. Discussion includes KPIs and differences between traditional mobile and blockchain game marketers (and what the former can learn from the latter). We also talk about what the "metaverse" is to The Sandbox and the potential future of the Web3 gaming industry.
Plus, we discuss the huge news that Microsoft plans to acquire Activision Blizzard – as well as touch on Animoca Brands' recent valuation and Apple's clarification on alternative payments.
Guest: Anya Shapina
Industry Insights
Microsoft to acquire Activision Blizzard to bring the joy and community of gaming to everyone, across every device
Animoca Brands raises US$358,888,888 at over US$5B valuation to grow the open metaverse
Apple just clarified alternative payments on iOS. Spoiler: Apple still takes a commission.
App of the Week
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By Upptic
5
44 ratings
Before we dive into this week’s podcast, don’t forget to register for our upcoming webinar – “Web3 and the Future of Gaming” – taking place January 27!
You can register for the webinar here.
Our guest this week is Anya Shapina, Head of Performance at The Sandbox. The Sandbox is a virtual metaverse where players build, own, and monetize their virtual experiences. They empower artists, creators, and players to unleash their creativity and build the platform they've always wanted.
In this week’s podcast we take a dive into performance marketing for blockchain and play-to-earn. Discussion includes KPIs and differences between traditional mobile and blockchain game marketers (and what the former can learn from the latter). We also talk about what the "metaverse" is to The Sandbox and the potential future of the Web3 gaming industry.
Plus, we discuss the huge news that Microsoft plans to acquire Activision Blizzard – as well as touch on Animoca Brands' recent valuation and Apple's clarification on alternative payments.
Guest: Anya Shapina
Industry Insights
Microsoft to acquire Activision Blizzard to bring the joy and community of gaming to everyone, across every device
Animoca Brands raises US$358,888,888 at over US$5B valuation to grow the open metaverse
Apple just clarified alternative payments on iOS. Spoiler: Apple still takes a commission.
App of the Week
Ring
PunBall
CoPilot