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Welcome back to another episode of The Performance Marketing Spotlight. In this episode, we're diving into the vast world of performance marketing with our guest Cary Pierce, Senior Director of Agency Services at Rakuten Advertising. Cary brings a wealth of experience from his decade-long tenure at Rakuten and previous roles in the industry. We'll explore his journey from creating an online marketing company to becoming a pivotal figure at Rakuten, discussing the evolution of affiliate marketing, the unique aspects of Rakuten Advertising, and the exciting future of performance marketing with AI and global expansions. Cary also shares insights on the new format of the Dealmaker conference, now called Optimism, infusing it with Japanese culture and innovative engagement strategies. Join us as we uncover the dynamics of performance marketing through Cary's expert lens, and don't miss his tips on embracing challenges and opportunities in this rapidly evolving space.

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Welcome to another engaging episode of the "Performance Marketing Spotlight," streaming live from the sunny shores of Miami at PI Live Miami. Today, we're thrilled to have Noelle Spagna, the seasoned Affiliate Program Manager at The Motley Fool, join us. Noelle brings over a decade of experience in the affiliate marketing space, offering a rich perspective from her journey across networks, agencies, and brand management. In today’s episode, she shares her intriguing career pathway, insights into The Motley Fool's unique approach to finance and investments, and the evolving landscape of affiliate marketing. Whether you're an industry veteran or new to the scene, this episode promises a wealth of knowledge and advice on driving effective affiliate strategies and fostering meaningful partnerships in performance marketing. Join us as we dive into the world of affiliate management with Noelle Spagna!

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Welcome to a special live edition of "Performance Marketing Spotlight" coming to you from PI Live in sunny Miami! Today we're diving into the vibrant world of affiliate marketing with a special focus on the outdoor industry. Joining us is Mike Martinez, a seasoned senior account manager from Active Junky. Mike has navigated a fascinating path through the marketing landscape, from his early days as a ski enthusiast to a pivotal role at Active Junky. Today, he’ll share insights into how his accidental entry into affiliate marketing shaped his career, the trials and triumphs of maintaining brand integrity, and why mentorship has been crucial in his journey. Whether you're an industry veteran or an aspiring professional, Mike’s experiences and strategies are bound to enrich your understanding of performance marketing in the outdoor sector. So, stay tuned as we explore these dynamic themes with Mike Martinez!

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On Episode #25 of the Performance Marketing Spotlight, host Marshall Nyman welcomes Jackie Goldstein, the VP of Commerce at the New York Post. Jackie brings over a decade of experience in the commerce space at publishers, and she's here to share her journey with us. From her early days interning and growing through the ranks at Curb Network to playing a pivotal role during the acquisition by Vox Media, Jackie has seen it all. Tune in as she delves into how she carved out invaluable opportunities in podcasting and commerce, propelled initiatives into seven-figure successes, and made the leap to her current role at New York Post. Outside of her day job, Jackie is also known for her passion for horror movies and her involvement with the Brooklyn Horror Film Festival. Get ready for an insightful episode filled with valuable takeaways on navigating transitions, seizing opportunities, and driving performance in the dynamic world of marketing.

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Joining Marshall this week is Meg Kernahan, Senior Manager of Commerce Partnerships at the esteemed Condé Nast. Meg brings nearly a decade of experience in performance marketing, and she's here to share her journey from a traditional sales role to becoming a pivotal figure at one of the world's leading media companies. From her early days navigating paid social channels to spearheading affiliate programs and now, strategizing commerce partnerships for globally recognized brands like Vogue, Wired, and GQ, Meg's insights are a treasure trove for anyone looking to understand the ins and outs of affiliate marketing and content monetization.

Get ready as we discuss everything from the interplay between PR and performance marketing to the evolving challenges and opportunities in a publishing powerhouse. We'll also delve into some common misconceptions about working with content publishers and explore Meg's predictions for the industry's future. Stay tuned as we shine the spotlight on the dynamic world of performance marketing with our guest, Meg Kernahan, right here on Performance Marketing Spotlight.

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In this episode of The Performance Marketing Spotlight,  Marshall  sits down with Jeremy Aaronson, Chief Revenue Officer at Upsellit, for an insightful conversation about his extensive experience in the performance marketing industry. Jeremy shares his journey from internet marketing in the late '90s to the evolution of his career at Upsellit, highlighting the company's shift towards conversion optimization. Tune in to hear Jeremy's perspective on challenges faced by nontraditional publishers and his excitement about participating in upcoming industry events. Plus, don't miss his valuable insights on building meaningful relationships in the industry and his best advice for connecting with fellow professionals. This episode promises a deep dive into the ever-changing landscape of performance marketing and the dedication of industry leaders like Jeremy Aaronson.

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In this episode of The Performance Marketing Spotlight,  Marshall  sits down with Jordan Carter, affiliate marketing manager at Shark Ninja, to delve into his deep experience in the performance marketing space. Jordan takes the audience through his journey from lead generation and e-commerce to working with DTC brands and publishers. He shares insights into bridging the gap between PR and affiliate marketing and discusses the impactful nature of the performance marketing industry. Jordan's valuable experiences and strategies provide a comprehensive view of the challenges and successes within the performance marketing space, making this episode a must-listen for anyone looking to gain a deeper understanding of this dynamic industry.

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In this episode of The Performance Marketing Spotlight, our host Marshall Nyman sits down with Vikki Danielson, the Director of Growth and Partnerships at TV Scientific. Vikki shares her journey from her start in e-learning software to her time at CJ and then her sabbatical around the world. She discusses her role at TV Scientific and sheds light on the challenges and opportunities in the performance marketing industry. Tune in to hear Vikki's insights on working with TV Scientific as a publisher and her take on the evolving landscape of affiliate and performance marketing. A dynamic discussion with a seasoned professional in the field awaits you in this episode.

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In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Yonatan Dotan, VP of Channel Partnerships at Impact. Yonatan shares his journey in the performance marketing space, from his music management days to the founding of Affluent, an analytics platform for affiliate marketing. The discussion delves into the challenges and opportunities in the industry, the acquisition of Affluent by Impact, and Yonatan's various roles at Impact. From the evolution of performance marketing to predictions for the future, Yonatan offers unique insights. Tune in as he provides expert perspectives and valuable experiences in the performance marketing landscape.

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• How Wirecutter balances editorial trust and performance goals
• What brands and agencies should know before pitching partnerships
• How commerce content is shaping the future of affiliate marketing