On this episode of The Plus Side, host Jamison Payne sits down with Dr. Matthew Turley, a physical therapist who recently relocated to Idaho to launch his own practice—Mountain Performance PT.

Dr. Turley shares how his passion for helping active, health-conscious adults—those often overlooked in traditional care models—led him to open a cash-based practice tailored to their unique needs. They discuss what it takes to start a business in a new community, the importance of clearly identifying your ideal client, and how ongoing personal development ties directly to business success. It’s an insightful look at building a people-first practice with purpose and precision.

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