Performance Starts Within

Join Simplify to Scale — We make business stupidly simple so you can stay consistent.
Simple marketing. Simple sales. Simple systems that attract clients.
👉 https://www.skool.com/simplifytoscale/about

Summary ⤵️

In this episode, I share my 2026 predictions for marketing & business and what’s changed after returning to the game: why personal brands will outrun business brands, why mindset coaches will sit inside most programs, and how real niching becomes the fastest path to $100K.

🎬 What you’ll learn

1️⃣ Why personal brand > business brand (and how to show up as a human without pitching 24/7).
2️⃣ The rise of mindset coaches inside coaching containers—and what that means for delivery & results.
3️⃣ Niching that actually works in 2026: specific person, problem, and promise.
4️⃣ How I’m re-learning platforms (IG, YouTube, podcasting) and the few metrics that matter.
5️⃣ A simple plan to re-prime your socials and test what works with low-tech, repeatable steps.
6️⃣ When to keep ops lean vs. hire support so profit doesn’t vanish at $10–20K months.

🧠 Resources & links mentioned:

🎥 Watch on YouTube: @performancestartswithin — long-form + clips
🎧 Podcast: Performance Starts Within (new episodes every Friday)
📸 Instagram: @iamtashmiller | @performancestartswithin
🌐 Website: tashmiller.com.au
🛠️ Marketing in a Day — build your content + systems in 6 hours [insert link]

In this channel, I’m documenting how I’m building a stupidly simple $100K+ coaching business, and showing other coaches how to do the same.

Inside Simplify to Scale, we help coaches attract more clients, simplify their marketing, and automate the backend—so your business runs even when life gets full.

Each week, I share:

1. Real behind-the-scenes of launches, marketing systems, and mindset shifts.

2. The exact tools and automations that keep everything running (ChatGPT, Make, Skool, Descript, OpusClip, etc.).

3. Strategy deep dives on consistency, sustainable scaling, and life-first business.

Ready to simplify your business?
Join Simplify to Scale → https://www.skool.com/simplifytoscale/about

PLUS get exclusive access to our complete tech stack—the exact tools that run my business—with over $5,000 in partner discounts and credits.

💌 Get Weekly Marketing Secrets
Behind-the-scenes insights, content prompts, and automation tips I don’t share anywhere else (except inside my paid community).
👉 Subscribe: https://tashmiller.myflodesk.com/weekly-marketing-secrets

Join Simplify to Scale — We make business stupidly simple so you can stay consistent.
Simple marketing. Simple sales. Simple systems that attract clients.
👉 https://www.skool.com/simplifytoscale/about

Summary ⤵️

In this episode, I sit down with Andrew from ThinkLoud (our podcast producer) to unpack the real blocks that keep coaches stuck at $10K/month—and what it actually takes to grow to $20K+ without burning out. We talk money stories, overheads, confidence, “casual energy” in sales, and the simple foundations that keep revenue consistent.

🎬 What you’ll learn:

1️⃣ Why $10K often feels like break-even (overheads, team, subscriptions) and how to rebuild margin.
2️⃣ The unlearning required to move from $10K → $20K (people-pleasing, perfectionism, leaky boundaries).
3️⃣ How “casual energy” kills conversions—and the simple switch to conviction that triples revenue.
4️⃣ The ask: one question that turns warm interest into paid clients (and why most leads are closer than you think).
5️⃣ Money energetics 101: the beliefs that push money away vs. help you hold it.
6️⃣ The support stack that sustains growth: lean ops, timely hires, mindset coaching, and regulated rhythms.

🧠 Resources & links mentioned:

🎧 Podcast: Performance Starts Within (new episodes every Friday — solo one week, guest the next)
📸 Instagram: @iamtashmiller | @performancestartswithin
🌐 Website: tashmiller.com.au

Guest
Andrew — Founder & Producer, ThinkLoud Studios

In this channel, I’m documenting how I’m building a stupidly simple $100K+ coaching business, and showing other coaches how to do the same.

Inside Simplify to Scale, we help coaches attract more clients, simplify their marketing, and automate the backend—so your business runs even when life gets full.

Each week, I share:

1. Real behind-the-scenes of launches, marketing systems, and mindset shifts.

2. The exact tools and automations that keep everything running (ChatGPT, Make, Skool, Descript, OpusClip, etc.).

3. Strategy deep dives on consistency, sustainable scaling, and life-first business.

Ready to simplify your business?
Join Simplify to Scale → https://www.skool.com/simplifytoscale/about

PLUS get exclusive access to our complete tech stack—the exact tools that run my business—with over $5,000 in partner discounts and credits.

💌 Get Weekly Marketing Secrets
Behind-the-scenes insights, content prompts, and automation tips I don’t share anywhere else (except inside my paid community).

👉 Subscribe: https://tashmiller.myflodesk.com/weekly-marketing-secrets

Join Simplify to Scale — We make business stupidly simple so you can stay consistent.
Simple marketing. Simple sales. Simple systems that attract clients.
👉 https://www.skool.com/simplifytoscale/about

Summary ⤵️

In this episode, I break down how I’ve spent over $100,000 on my mindset — what worked, what didn’t, and the tools that truly changed how I show up in business and life.

From psychology and counselling to NLP, hypnotherapy, and breathwork — I share the real transformation behind the buzzwords, and how mindset work became the foundation for rebuilding my business (and life) as a solo mum.

🎬 What you’ll learn:

1️⃣ How to know if your “mindset work” is actually working — the evidence moments that prove it.
2️⃣ The shift from traditional psychology to NLP, hypnotherapy, and breathwork.
3️⃣ Why real transformation happens in your nervous system, not just your thoughts.
4️⃣ How inner work creates outer results — from $20K months to confident new offers.
5️⃣ The signs your mindset might be blocking your next level (and what to do about it).
6️⃣ How to find aligned mindset coaches that combine strategy and deep transformation.

🧠 Resources & links mentioned:

📄 Free Resource: $100K Mindset Coach Blueprint🎧 Listen to the Performance Starts Within podcast on Apple | Spotify🎥 Watch on YouTube: @performancestartswithin📸 Instagram: @iamtashmiller | @performancestartswithin🌐 Website: tashmiller.com.au

In this channel, I’m documenting how I’m building a stupidly simple $100K+ coaching business, and showing other coaches how to do the same.

Inside Simplify to Scale, we help coaches attract more clients, simplify their marketing, and automate the backend — so your business runs even when life gets full.

Each week, I share:

1. Real behind-the-scenes of how I run my business — launches, mindset shifts, and marketing systems.

2. The exact tools and automations that keep everything running (ChatGPT, Make, Skool, Descript, OpusClip, etc).

3. Strategy deep dives on building consistency, scaling sustainably, and creating space for life.

Ready to simplify your business?
Join Simplify to Scale → https://www.skool.com/simplifytoscale/about

PLUS get exclusive access to our complete tech stack — the exact tools that run my business — with over $5,000 in partner discounts and credits.

💌 Get Weekly Marketing Secrets
Join my email list for behind-the-scenes insights, content prompts, and automation tips I don’t share anywhere else (except inside my paid community).
👉 Subscribe here

What to watch next:
1️⃣ Multi 7-Figures In 3 Years and How A VA Gets You To Six Faster 2️⃣ Honour The Season You’re In

3️⃣ The 51% Rule: Starting Scared and Hitting Record Anyway

Join Simplify to Scale — We make business stupidly simple so you can stay consistent.Simple marketing. Simple sales. Simple systems that attract clients.👉 https://www.skool.com/simplifytoscale/aboutSummary ⤵️In this episode, I sit down with my producer, Andrew from ThinkLoud, to talk about what it really means to honour the season you’re in — letting go of perfection, trusting consistency, and building momentum even when life feels full.🎬 What you’ll learn:1️⃣ How to honour the season you’re in so you stop forcing tactics your capacity can’t yet hold.2️⃣ The mindset shift that helped me ditch the script and hit record anyway.3️⃣ Why rest can sometimes compound results faster than sprinting.🧠 Resources & links mentioned:🎥 Watch the full YouTube version → https://www.youtube.com/@performancestartswithin📄 Free Resource: $100K Mindset Coach Blueprint🔗 Work with us: Join the Mastermind waitlist (coming soon) → https://tashmiller.com.auIn this channel, I’m documenting how I’m building a stupidly simple $100K+ coaching business; and showing other coaches how to do the same.Inside Simplify to Scale, we help coaches attract more clients, simplify their marketing, and automate the backend — so their business runs even when life gets full.Each week, I share:1. Real behind-the-scenes of how I run my business — launches, marketing systems, and mindset shifts.2. The exact tools and automations that keep everything running smoothly (ChatGPT, Make, Skool, Descript, OpusClip, etc).3. Strategy deep dives on building consistency, scaling sustainably, and enjoying your life offline.This channel is for coaches who want to:- Simplify their business without losing depth.- Build consistent client flow with ease.- Use systems, AI, and automation to save time.- Focus on coaching, not constant content creation.What I’m documenting here:→ Growing the Simplify to Scale community.→ Building systems that make marketing and sales effortless.→ Scaling sustainably — with family, travel, and freedom in mind.Ready to simplify your business?Join Simplify to Scale → https://www.skool.com/simplifytoscale/aboutPLUS get exclusive access to our complete tech stack — the exact tools that run my business — with over $5,000 in partner discounts and credits.🎧 Podcast: Performance Starts Within — Apple | Spotify📸 Instagram: @iamtashmiller📍 Pinterest: https://au.pinterest.com/iamtashmiller/💌 Get Weekly Marketing SecretsJoin my email list for behind-the-scenes marketing insights, content prompts, and automation tips I don’t share anywhere else (except in my paid community).What to watch next:1️⃣ Why Your Business Won't Grow Untik You Do — https://youtu.be/Arpvd4opoHA2️⃣ The 51% Rule: Starting Scared and Hitting Record Anyway — https://youtu.be/oMQd3kUSElg3️⃣ Multi 7-Figures In 3 Years and How A VA Gets You To Six Faster — https://youtu.be/S-cv9eHSmkU

Most coaches don’t need “more content”, they need a repeatable content engine that fits into real life. In this solo episode, Tash breaks down the exact 45-minute system she uses to create a month of content from one hero recording (podcast on video), then repurposes it across Instagram, YouTube, LinkedIn, email, and more, starting from zero in a brand-new business. If you want school-hours marketing you can actually keep up with, this one’s for you.

You’ll learn

• The 3-layer content stack: Hero (podcast video) → Core (clips & posts) → Micro (stories, Q&As)
• The 45-minute cadence: batch, slice, schedule—without living in Canva
• Repurpose map: 1 episode → 6+ reels, 1 carousel, 1 email, 3 stories
• Tool flow that saves hours: studio/video capture → Dropbox transcription → ChatGPT polish → scheduler
• Zero-to-seen strategy: trust via long-form, reach via short-form
• What to outsource first: editing, clipping, captions, scheduling

Links & resources

• Free: $100K Mindset Coach Blueprint → tashmiller.com.au/100kblueprint
• Watch on YouTube: https://www.youtube.com/@performancestartswithin
• Subscribe: New episodes every Friday (solo one week, guest the next)
• IG: @iamtashmiller | @performancestartswithin
• Web: tashmiller.com.au

Connect

Tash: @iamtashmiller | @performancestartswithin | tashmiller.com.au

New episodes every Friday (solo one week, guest the next).

If this helped, a quick rating/review helps more coaches find the show.

Guest: Jess Whatman, Founder & CEO of AgentSyncMost founders don’t fail at delegation; they fail at the mindset behind it. Jess scaled AgentSync to multi–seven figures in 3 years by hiring Elite VAs & OBMs, not just task-takers. Her team now helps hundreds of businesses reach six figures faster. If you want to save time & create simple marketing, steady sales, and systems you can run in real life this one’s for you.We cover (impactful, no fluff)

• The mindset shift from “I’ll do it myself” to supported CEO (control → trust → capacity).
• Elite VA/OBM vs Essential VA: how to choose for your stage and goals.
• The $10/hr vs $100/hr Task Audit and the first 10 handoffs to free 10–20 hours/week.
• SOPs in minutes: Loom → ChatGPT to document and delegate without slowing down.
• Ethical offshoring done right: paying talent well, attracting degree-qualified pros, busting the “cheap admin” myth.
• A 30/60/90 onboarding plan that builds judgment, not dependence.
• Boundaries that hold: the “Don’t Decide Dysregulated” rule and a simple reschedule policy.
• AI + Elite VA: the operating model that compounds leverage (what humans own, what AI supports).
• Mini-case: how one business went from a project VA to three full-time and finally saw revenue clarity.
• Why decision relief cost savings; and how to measure the ROI you can actually feel.
• Building a close-knit support circle (coach, partner, peer masterminds) so you don’t white-knuckle growth.

Links & resources

• Free: $100K Mindset Coach Blueprint → tashmiller.com.au/100kblueprint
• Watch on YouTube:    / @performancestartswithin  
• Guest: Jess Whatman — AgentSync

• Tash: @iamtashmiller | @performancestartswithin | tashmiller.com.au
• New episodes every Friday (solo & guest appearances).
• Don't forget to subscribe so we can help more coaches find the show.

→ Get a VA HERE → https://book.agentsync.com.au/partners/tash→ Instagram → @jesswhatman_agentsyncConnect

• Tash: ⁠@iamtashmiller ⁠| ⁠@performancestartswithin ⁠| ⁠tashmiller.com.au⁠
• New episodes every Friday (solo & guest appearances).
• Don't forget to subscribe so we can help more coaches find the show.

I built a six-figure agency… and then I walked away from it all

Launching this show brought up all the wobblies. I changed the cover art two days before go live, questioned my voice, and felt every client’s launch nerves in my own body. In this solo I share a real life update and the story behind closing my six figure creative agency, becoming a solo parent, taking a day job to bridge the gap, then rebuilding a coaching business from zero with systems and support from day one.

You’ll hear

● A behind the scenes launch week recap, the jitters, the last-minute art change, and what actually matters when you are in the messy middle

● The truth about my agency’s rapid growth, 26 clients in seven months, six figures fast, and why it still broke without foundations

● The moment everything changed, separation, solo parenting, capacity reality, and giving myself permission to pause

● The rebuild plan, a day job for stability, a VA from day one, an extra daycare day, and designing a business around school pickups, holidays and life

● What I am doing differently now, offers, ops, SOPs, and marketing that is simple enough to run in real life

● Why a day job can be the smartest strategy while you stack proof and rebuild your baseline

● An invitation to watch me rebuild in public so you can borrow the steps

Try this next

1. Do a 20 minute Capacity Audit. List what you can actually hold this week across energy, time, money and support. Plan from that number, not from vibes.
2. Pick one system to document. Record a Loom of a repeat task. Drop the transcript into ChatGPT to draft your SOP. Hand it to a VA or future you.
3. Write your permission slip. If a day job keeps you regulated and resourced, it is strategy. Put it in your notes app and read it before you spiral.

Links and resources

Free guide The 100K Mindset Coach Blueprint → tashmiller.com.au/100kblueprint

Free Masterclass → tashmiller.com.au/simplify-to-sell-masterclass

Watch on YouTube → youtube.com/@performancestartswithin

Connect

HostTash Miller → @iamtashmiller and @performancestartswithin

Web → www.tashmiller.com.au

New episodes every Friday. If this helped, follow or subscribe and leave a quick 5 star review so more coaches can find the show.

Content noteWe touch on separation, solo parenting and capacity. Please look after yourself while listening and reach out to a professional if you need support.

Guests: Juliet Lever & Paul Elisio; Founders of Evolve & Relaunch

You’ve heard “your business is a reflection of you”; but what happens when the version of you running it isn’t evolved enough to handle what you say you want?

In this deep, laughter-filled convo with transformation coaches Juliet Lever and Paul Elisio, we unpack why growth stalls when you cling to old programming, how to “embrace the fog” when everything feels uncertain, and what it really takes to become the person your next level requires.

You’ll hear:

● Why personal growth and business growth are the same journey (and how to spot when you’ve hit an inner ceiling).

● “Embracing the fog”; how to build safety in the unknown when your nervous system screams nope.

● Why NLP & hypnotherapy are less about “reprogramming” and more about coming home to yourself.

● The 3 most common unconscious patterns keeping coaches stuck: fear of success, fear of failure, and the “not good enough” loop.

● Shadow work in real life; using triggers as teachers (and when it’s actually time to say no).

● Relationships as mirrors: how Juliet & Paul coach each other through blind spots and model conscious partnership in business and love.

● Why your family’s version of you isn’t the current you; and how to hold boundaries without burning bridges.

● The real cost of not doing the inner work; from relationships to revenue.

Listen now and remember: your business can only grow to the extent that you do.

$100 off Evolve & Relaunch NLP CourseUse Code Tash100

Free Resource:

https://www.tashmiller.com.au/100kblueprint

Watch on YouTube:

https://youtu.be/P1cVwn1KVPc

Follow & Connect:

Host — @iamtashmiller | @performancestartswithin

Guests — @julietlever | @pauleliseo | evolveandrelaunch.com.au

New episodes every Friday.

If this one hit home, follow the show, drop a 5-star review, and share it with a coach who’s ready to evolve beyond their current self.

Content note:

We discuss trauma, transformation, and emotional healing. If this brings stuff up for you, please reach out to a qualified mental health professional.

If you’ve been stressed for more than seven minutes, you’re not thinking like a CEO; you’re reacting like a seven-year-old.
In this raw convo with registered psychologist Kaz Amos, we unpack how chronic stress hijacks your decisions (and your business) and build a baseline you can actually live in.

You’ll hear

• What stress looks like in real life: hyper-independence, defensiveness, forgetfulness, impulse decisions; and why you don’t notice it.

• Fight / Flight / Freeze / Fawn in business (spot yours in 60 seconds).

• Baseline vs burnout: finding your eustress “sweet spot” so performance goes up while pressure goes down.

• A simple regulation stack (breath, body, boundaries, outsourcing) you can use this week.

• Why asking for help is strategy, not weakness (cleaners, daycare, OBMs, VAs as nervous-system supports).

• Scripts to renegotiate deadlines without burning bridges.

• How to rebuild capacity after long-term stress or trauma—and the 51% Rule for starting before you feel ready.

Free resource: Grab the $100K Mindset Coach Blueprint → https://www.tashmiller.com.au/100kblueprint
Watch on YouTube: https://www.youtube.com/@performancestartswithin
Follow the show: @performancestartswithin | Host: @iamtashmiller | Web: Tash Miller

Connect with Kaz Amos (Registered Psychologist): Kaz Amos | The Hummingbird Centre
www.hummingbirdcentre.com.au/our-team/kaz-amos/

kazamos.com.au Instagram - @kazamos

New episodes every Friday. If this episode helped, follow/subscribe and drop a 5-star review; it really supports the show.

Content note: We discuss stress, burnout and trauma. If this brings stuff up for you, consider speaking with your GP or a mental-health professional. Australian listeners can reach national support services for immediate help.

I’ve launched podcasts for others, spoken on stages, taught rooms… and still nearly cancelled my own studio day. In this raw kickoff, I share how perfectionism, fear of being seen, and my policing past (where you need 100% certainty) collided; plus the simple mindset shift that got me to press record: the 51% Rule.

What’s inside (no timestamps, just impact)

• Why waiting for 100% certainty keeps coaches stuck (and how my police training fed that pattern).

• The 51% Rule: what it is and how to use it to launch, sell, or take messy action.

• Spotting when you want to quit because it’s scary vs. because it isn’t aligned.

• A 10-minute “Rip the Band-Aid” plan to move through perfectionism and hit publish.

• Building confidence from evidence (not vibes): tiny wins → Portfolio of Proof.

• The messy middle I’m committing to document as I rebuild from zero.

Try this next

Pick one 51% action you can take in the next 24 hours: book the studio, draft a 3-line outline, record a messy first take, or post a “coming soon.” Momentum first, polish later.

Links & resources

• Free: $100K Mindset Coach Blueprint → tashmiller.com.au/100kblueprint

• Watch on YouTube: https://www.youtube.com/@performancestartswithin

• Subscribe: New episodes every Friday (solo one week, guest the next)

• IG: @iamtashmiller | @performancestartswithin

• Web: tashmiller.com.au

If this helped, follow the show, drop a 5-star rating, and share with a coach who needs permission to start at 51%.