Be More Pirate 🏴‍☠️

In the latest PerformX Podcast Giles Denning meets Matt Peacock, 'The Optimised Coach', a man shaking up the coaching playbook with bold, polarising views that the industry can’t ignore.

🎙️ Inside the episode, now live on Spotify and YouTube:

• From  engineer → PT → online coach → mentor – the journey behind his disruptive coaching philosophy
• His unfiltered take on AI and what it really means for the future of coaching
• Sales tactics that actually work (no fluff, no funnels)
• Why his proudest achievement is the movement within The OC - and why community is the new currency

The pirate mindset is a challenge to every coach to think differently, sharpen their edge, and claim their place in the future of fitness

Gain an understanding of how AI has impacted our industry already and what we can expect from 2025.
Learn from the master of AI in our sector, understanding how to harness AI to improve sales, retention, service and more.

Join us to hear from one of the leading voices in the fitness industry, Oliver Marchon, interviewed by Mark Whittle. They discuss building a successful personal brand, mindset, the power of consistency, and how to always win at the game you are trying to play. There are some real gems in this one!

Adrienne Adhami, a trailblazer in fitness and wellbeing innovation, will be LIVE at PerformX 2025 in February diving into her insights on the ‘5 Modern Fitness Personas’ 🏋️‍♂️🤸‍♀️

On this episode, PerformX's Giles Denning explores the work she does with leading global brands. Adrienne will demystify the 5 personas - from the high-performing "Optimized Biohacker" to the "Longevity-Seeking Active Ager, the "Everyday Athlete" and the "Conscious Consumer" - giving brands and fitness pros strategies to better connect with each unique group. 

With an influential role on the PerformX Advisory Board, she’s been instrumental in shaping the event’s mission, bringing new perspectives for the future of wellness. Don't miss this opportunity to learn from one of the best!

The game has changed, and understanding our new audience is crucial 🎯

In the first of our new podcast series, Mohammed Iqbal dives into the evolution of consumer tastes and how traditional gyms are losing out to digital brands. 

A must-listen for anyone passionate about the fast-evolving world of fitness and wellbeing.

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LinkedIn: https://uk.linkedin.com/company/performxlive
Website: https://www.performxlive.com/

In our latest edition of the PerformX pod, Giles Denning sat down with two bright sparks in independent gym ownership, Abbi Hutchinson and Ross Colquhoun. 

Owning a successful gym is no easy feat, and a gym owner truly has to wear a lot of hats and spin a lot of plates. Which is why so many fail. Abbi (owner of Studio6) and Ross (The Training Club) are both growth minded and have sought expertise from the best in the game to not only remain consistent but to grow into a position where they get themselves out of the day-to-day. We dig into this and a lot more in our pod.

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LinkedIn: https://uk.linkedin.com/company/performxlive
Website: https://www.performxlive.com/

🎙 Ian Mullane, Founder and CEO of Keepme, is a respected thought leader, white paper author, and regular keynote speaker at industry events globally.

Through his company KeepMe, he has been at the forefront of AI in the Fitness and Wellness Industry (long before it started trending this past year 📈)

That's why it's a pleasure to get Ian on the PerformX Podcast to discuss why he thinks the technology has shifted from what he previous described as “a competitive advantage” to now “something gyms should ignore at their peril” 😱

Consider this fascinating interview, hosted by PerformX's Giles Denning, a preview of Ian's insightful talk at our game-changing event in three weeks' time!

Time is running out to grab your ticket. You don't want to miss the boat on these unmissable trends being discussed in March. 

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LinkedIn: https://uk.linkedin.com/company/performxlive
Website: https://www.performxlive.com/

Rory McEntee, Brand & Marketing Director at Gymbox and member of our Advisory Board!

GymBox has been one of London’s most successful and exciting gym brands for the last 20 years, and Rory is the mastermind behind their unique and creative marketing strategy.

Although he’s an expert in the fitness industry, Rory brings his experience across a wide range of industries which have given him the skills to create disruptive and engaging content.

Here's our conversation with Rory on delivering disruptive marketing on a budget. Make sure to check it out for a sneak peek at what he will talk about in March.

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LinkedIn: https://uk.linkedin.com/company/performxlive
Website: https://www.performxlive.com/

“The industry is booming, but most of the career paths for practitioners are fundamentally flawed”

UNTIL have created a home for health, wellness and medical practitioners. And it's causing quite a stir, not just in fitness, but as far as the dentistry industry.

Following securing investment from Steven Bartlett (at PerformX 2023), they mean business and are set for global expansion.

Hear their story as PerformX’s Giles Denning sits down with Co-Founder Dan Chappell following the opening of their brand new Marylebone club.

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LinkedIn: https://uk.linkedin.com/company/performxlive
Website: https://www.performxlive.com/