Messy In The Middle: Podcast for Realtors

Perils Of Overpricing!

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In this episode of the Messy in the Middle, hosts Ed Billings and Jefi Moultrie talk about the perils of overpricing listings. In this rapidly rising market, they discuss how they educate a seller on how to develop a winning strategy that doesn’t involve a high list price.

 

QUOTES

  • “My famous line is ‘Well, unfortunately, you and I don’t get to decide what your home is going to sell for. The buyer does.’ The buyer is going to tell you what your home’s worth. They might say it’s worth less than you think, and they might say it’s worth more, but you can have a general idea, but that’s about it. At least in this market.” -Jefi Moultrie [05:09]
  • “Overpriced listings are soul sucking. They’re just costly in time, money and most important, your energy.” -Ed Billings [21:05]

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    TIMESTAMPS

    • [00:00] Intro

    • [03:37] What is someone willing to spend?
  • [06:14] Slightly under value for better pricing
  • [10:17] Accusation audit
  • [13:51] When listings stay on too long
  • [17:57] Communicating with other agents
  • [20:02] Overpriced listings are costly
  • [26:12] A pricing nightmare
  • [31:27] Outro

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    RESOURCES

    • Zillow
  • Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss with Tahl Raz
  • Real Estate Success with Never Split The Difference

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    CONTACT

    Messy in the Middle: messyinthemiddlepodcast.com

    Ed Billings: edbillings.com

    Jefi Moultrie: jefisrealestate.com

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    Messy In The Middle: Podcast for RealtorsBy Jefi Moultrie and Ed Billings