The Know Like & Trust Show with Britney Gardner: Authentic Automated Marketing

Permission Granted to Be an Authority #214


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Can you handle all of me? That question is what stops people from going big with their message. The big truth from this episode is if people don’t know how important your business mission is… that’s on you. We cover:



* What stops people from building a big, beautiful, and bold brand? * Reasons you want to turn off at least as many people as you turn on when building a personal brand. * What is the best way to share your business authentically?











Listen to this episode on:



Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe



Highlights in this episode:



[00:01:10] – I’m a chicken mama. A personal story to introduce the idea of claiming authority.



[00:03:09] – I’m the rooster of my vision and of my mission to get my message out into the world.



[00:05:21] – The reason most course creators and online businesses fail.



[00:06:16] – Sophie Lua’s post on Instagram about what women crave and how it’s applicable to content creators. According to her, it’s the idea of can you handle all of me?



[00:07:20] – How to build a brand with bold opinions.



[00:09:48] – Why most people never go far enough.



[00:11:54] – The ultimate question.







Blog Post



Some messages need to have a gloves-off feel, and this is one. All right, we’re going to go there, because I am giving you permission to be an authority. Do I think you need my permission? No, I do not. Actually, I think you’ve already got it. But every once in a while, we have doubts that creep in.



Here’s the big idea for this episode: If people don’t know how important your biz mission is… that’s on you.



Permission is now granted for you to stake your claim, to claim the authority status you need to help people and therefore execute that business mission.



Claim Your Rooster Status



Before we dive into all the reasons why you need that permission, and why you need to claim that authority status, I want to tell you a little bit about my chickens. Yes, I’m a self-professed chicken mama. We’ve got backyard chickens. We originally got them as therapy chickens for my youngest, but they’re really kind of therapy for all of us.



I mean, it’s just so fun watching the prance around. You can’t not see little pterodactyls out of them. And, you know, every afternoon, I go out with my basket, and I collect the most gorgeous,
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The Know Like & Trust Show with Britney Gardner: Authentic Automated MarketingBy Britney Gardner: Marketing Strategist

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