In this episode, I am speaking with Sarah Deshaw about what it feels like to transition your business from service-based to scaled, how letting go of a part of your identity is a part of that pivo, why out-sourcing, even when you can barely afford it, will pay you back tenfold, and why having expectations can sometimes limit you. Sarah, an online educator at SarahDeshaw.com, is delightfully intuitive and has a deep understanding of how being an entrepreneur gives us an inside look at ourselves that standard employment can’t provide. Sarah has built her digital business by focusing on her core zone of genius which is showing business owners what their business could look like by making changes to their process and strategies in order to create a business that allows them to live more freely.