April 29, 2021

Perry Marshall, Author of 'The Ultimate Guide to Adwords'. Perry knows everything about PPC (Pay Per Click)

1 hour 22 minutes

An exciting new episode as Kurt and Di are joined by successful author, founder of Evolution 2.0 and internet marketing expert, Perry Marshall. Perry shares his personal journey on his route to international success and discusses his new ventures in the world of online marketing. Together they discuss that book "The Ultimate Guide to Google AdWords" and how to excel by elimination outlined in his book Detox, Declutter, Dominate.

KEY TAKEAWAYS

Some great advice if you are looking to start writing a book would be ‘don’t start unless you are a writer’. This doesn’t mean you have to be ‘Ernest Hemingway’ but you do need to have a way with words. When you do decide to write, you need to write about something unique. You need to either write the same thing to a unique set of people or you need to address a new thing. This may mean narrowing your topic down to something really specific.

TikTok is like Facebook 11 years ago. There is a huge amount of engagement on it and it is likely going to be a multi billion dollar platform before long. All of the social media platforms have their own idiosyncratic way and nobody can be an expert of all of them. You can get good at one or two of them and use the other platforms for re-targeting.

Succeeding in business is not a bunch of formulas or systems that you go and copy out of somebody's manual. Business is really 7 riddles that only you can figure out for yourself. Firstly, you need a ritual to figure out the riddles in the first place. You need to start your day the right way which is by planning, meditating, praying or whatever your spiritual practice is. This is the foundation of everything.

You need to figure out where the 80/20 levers are in your business. Then, you need to earn $1000 an hour a day for one hour a day with 80/20 time. You then need to create an irresistible product that is a joy to use by simplifying it for your customers. You are going to find a way to make your customers' life simpler, it may make your life more complicated but this is why you have a job.

Carve out the niche where you’re the number one undisputed leader. Most people never do this but whatever you do you need to make sure you are number one. Next, build a moat around your castle to ensure you are defending your business long term, why start a business you cannot defend?. Lastly, enjoy the freedom to create an event everyday. Most people feel guilty when they are creating something, reading a book or just thinking.

When you get to a certain level of mastery in your niche, you will now know how to master anything. You will eventually be able to know more about an entire industry in two weeks than a college student who has spent three years of their life learning about.

BEST MOMENTS

“My first sales job totally ran against my marketing DNA”

“You have got to have something unique to say.”

“If he has to remind you how smart he is, to remind you he is smart..then he is not smart.”

“One person cannot master 6 ad platforms.”

“Whatever you do you need to make sure you are number one in.”

“Everyone is conditioned to look busy, but they aren’t even busy.”

.. and be sure to check out the quick fire trivia round!

ABOUT THE HOSTS

Kurt Wilson - Entrepreneur, Internet Veteran and Property Investor with multiple 7 figure businesses and property investments in the UK, GI, LT, BY and GR. CEO and founder of Advansys (www.advansys.com) a global eCommerce, web development and online marketing agency headquartered in the UK.

Di Forster - Entrepreneur, Property Investor and Mum with exceptional grit. Expert in all areas of Online Sales and Marketing (SEO, PPC and Conversion). Quit corporate life and now enjoys working with and helping others grow and scale their businesses.

CONTACT INFO

INSTAGRAM.COM/KURTWILSON.UK

INSTAGRAM.COM/DIFORSTER.UK

WWW.ADVANSYS.COM

[email protected]

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