Perry Marshall started his professional life as an electrical engineer but was promptly laid off. With no job, no money, and no prospects for work, he became a marketing consultant, but the real turning point for Perry was the discovery of the 80/20 principle which led to several life-changing transitions. He eventually wrote Ultimate Guide to Google Adwords in 2007 which became the world’s most popular book for internet advertising. Since then, he’s built a series of courses for his clients to elevate their skills, their revenues, and their lives.

Resources Mentioned in This Episode:

• Perry's Website
• Perry's 30-Day Reboot
• More of Perry's Products
• 80/20 Curve
• 80/20 Sales and Marketing by Perry Marshall
• 80/20 Principle: The Secret to Success by Achieving More with Less by Richard Koch
• Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes by Perry Marshall
• Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes by Perry Marshall
• Evolution 2.0: Breaking the Deadlock Between Darwin and Design by Perry Marshall

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