Persistence is needed more than ever as everything is changing fast. Those people that have persistence will drive the company goals forward. Part of the formula is hiring people that already have a natural dose of persistence inside them. You also have to lead them to increase their confidence too. My guest today is James Heller, Founder of Wrapify. His company was ranked #309 in the 2019 Inc 5000 list. Discover how James sees persistence in his fast-growth company. We talk about the ins and outs of persistence.

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