The Revenue Recipe

Persistent, Progressive, Personalized: A Better Way to Prospect


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Click here to unlock the secret of high performing prospecting: https://pages.sellerant.com/unlock-the-secrets-of-high-performance-prospecting


In this episode of The Revenue Recipe, host Ben Wiggins sits down with Kenan Rappuchi, founder and CEO of Sellerant, to unpack the “Three P’s of Prospecting”: Persistent, Progressive, and Personalized. Together, they explore what each principle means, why it matters, and how to put it into practice for real results.


Kenan also shares a first look at Sellerant’s latest innovation - dynamic growth intelligence. This beta platform helps companies identify which target accounts are ready to engage, understand why they’re a fit, uncover their goals, and craft personalized outreach that resonates.


From founders and employees to forward-thinking innovators, this conversation covers powerful insights you won’t want to miss. Tune in for a deep dive into AI in prospecting, adapting to change, and turning ideas into action.


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Host: Ben Wiggins


Guest(s): Kenan Rappuchi, Founder & CEO of Sellerant


Time Stamps:

(00:00 - 01:04) Introduction

(01:05 - 02:15) Kenan’s Background

(02:16 - 03:23) The Three P’s

(03:24 - 05:07) Persistent

(05:08 - 07:20) Progressive

(07:21 - 10:14) Personalized

(10:15 - 10:49) Closing



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The Revenue RecipeBy Sellerant