Tricia Carey is the Director of Global Business Development Denim and Americas at Lenzing Group. With over 20 years of industry experience and an advocate for innovation and sustainability in the textile and apparel industry, she develops and implements the global business strategy for the denim market segment including growth, new fiber innovations and marketing plans. Tricia develops and coordinates denim marketing including Carved in Blue blog, Blue Cast podcast, and Blue Lenz video channel. She connects with cross-functional global and regional teams including product management, sales, communications, technical service, leading the team for North and Latin America, to evolve textile circularity initiatives within denim and Americas.
"Denim brands are looking at biodegradability and end of use, if it’s not going to be resold, what happens to it. That’s where we look at even our products, they are compostable or biodegradable and go back to nature." - Tricia Carey