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Meet Erifili Gounari, the dynamic 24-year-old CEO of Z Link, the pioneering digital marketing agency by and for Gen Z. Z Link has an impressive portfolio of clients, including esteemed names like Deloitte, IKEA, and Everlane, as well as innovative entities such as SafetyWing and Teleport, reflecting the agency's broad appeal across a variety of industries. Erifili's approach transcends traditional marketing paradigms, offering insights into the heart of Gen Z's digital landscape. As a founder, writer, and travel photographer, her holistic methodology isn't just innovative; it's reshaping how brands like United Nations Peacekeeping and Craft Scotland engage with an entire generation. In our conversation, we explore the nuances of marketing to Gen Z, the challenges of bootstrapping a startup, and how to scale a business without compromising its core values. Under Erifili's leadership, Z Link built a vibrant Clubhouse community of 18,000 members, focusing on Gen Z interests, and has utilized platforms to foster genuine relationships that have converted into business assets. We delve into the significance of interdisciplinary thought and the power of embracing our multifaceted selves to enrich both our personal and professional lives. Erifili also shares her insights on "The Draft," a professional ecosystem that enables individuals and businesses to showcase their full potential beyond traditional resumes, fostering authentic connections and opportunities. Closing with a powerful call to action, Erifili shares practical advice on content creation, social media strategies, and cultivating a distinctive personal brand. Her message is clear: Start now, take decisive steps, and cherish the journey. Join us as Erifili Gounari offers actionable insights that illuminate the path to success in the digital age, with "The Draft" paving the way for a more connected and authentic professional world.
Personable is a podcast dedicated to helping listeners become the best they can be by learning from the world’s best in their respective fields. This mission is inspired by my mother, Louise, who encouraged me to become the best version of myself before she passed away from cancer in 2023.
Connect with Harvey:
Harvey's LinkedIn: https://www.linkedin.com/in/harveybracken-smith/
Harvey's Instagram: https://www.instagram.com/harveybsmith/
Personable Instagram: https://www.instagram.com/harveybsmithpodcast_/
Spotify: https://open.spotify.com/show/7JOTYDER6m2FDrlhop4api
My dad's startup: https://www.thedraft.io/
Donate to the charity we have founded in memory of my mum: https://www.justgiving.com/crowdfunding/LouLouRacefoiundation?utm_term=PvByaxmdn
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Oriol co-founded Abac Capital in 2014. Before Abac, he worked at Apax Partners for 15 years as an Equity Partner, Head of the Spanish office and Co-Head of the global retail & consumer team. Prior to Apax, he worked at Merrill Lynch and at the Boston Consulting Group. He is the Chairman of SpainCap, the Spanish VC & PE Association. He currently collaborates with and is a board member of several non-profit organizations, including the Barcelona School of Economics, the HBS Club de Barcelona of which he is President, Barcelona Global and FemCat of which he is Vice President, the Pere Tarrés Foundation, and ACG. Oriol holds a degree in Business Administration from ESADE (Barcelona), a CEMS Master from HEC (Paris) and an MBA from Harvard Business School (Boston), where he was a Fulbright Scholar.
Personable is a podcast dedicated to helping listeners become the best they can be by learning from the world’s best in their respective fields. This mission is inspired by my mother, Louise, who encouraged me to become the best version of myself before she passed away from cancer in 2023.
Connect with Harvey:
Harvey's LinkedIn: https://www.linkedin.com/in/harveybracken-smith/
Harvey's Instagram: https://www.instagram.com/harveybsmith/
Personable Instagram: https://www.instagram.com/harveybsmithpodcast_/
Spotify: https://open.spotify.com/show/7JOTYDER6m2FDrlhop4api
My dad's startup: https://www.thedraft.io/
Donate to the charity we have founded in memory of my mum: https://www.justgiving.com/crowdfunding/LouLouRacefoiundation?utm_term=PvByaxmdn
Support the show
Send a text
1M Followers & 42.7M likes on Tiktok with 3 videos reaching: 21.2M, 20.8M & 11.5M. Anastasia Garcia is a dancer, model & student. Her passion for dancing propelled her into TikTok stardom during the pandemic and she has become a model & student at UNC.
Personable is a podcast dedicated to helping listeners become the best they can be by learning from the world’s best in their respective fields. This mission is inspired by my mother, Louise, who encouraged me to become the best version of myself before she passed away from cancer in 2023.
Connect with Harvey:
Harvey's LinkedIn: https://www.linkedin.com/in/harveybracken-smith/
Harvey's Instagram: https://www.instagram.com/harveybsmith/
Personable Instagram: https://www.instagram.com/harveybsmithpodcast_/
Spotify: https://open.spotify.com/show/7JOTYDER6m2FDrlhop4api
My dad's startup: https://www.thedraft.io/
Donate to the charity we have founded in memory of my mum: https://www.justgiving.com/crowdfunding/LouLouRacefoiundation?utm_term=PvByaxmdn
Support the show
Meet the Chief Learning Officer & Co-Founder of Uplearn a company he scaled to 100,000 signups & a £10m valuation but decided to leave as he didn't feel like he was leaving the impact that he wanted on the World. Andrew is now a startup advisor to companies worth collectively over $100m. Andrew is building Afinity which is helping students to get into their dream university (Over 109k students have visited the platform from 87 countries) and ReHumanity which has a mission to reconnect people to who they really are. Andrew has a drive to give back and donates all of his income over £30k. Personable is a podcast dedicated to helping listeners become the best they can be by learning from the world’s best in their respective fields. This mission is inspired by my mother, Louise, who encouraged me to become the best version of myself before she passed away from cancer in 2023.Connect with Harvey:Harvey's LinkedIn: https://www.linkedin.com/in/harveybracken-smith/ Harvey's Instagram: https://www.instagram.com/harveybsmith/Personable Instagram: https://www.instagram.com/harveybsmithpodcast_/Spotify: https://open.spotify.com/show/7JOTYDER6m2FDrlhop4apiMy dad's startup: https://www.thedraft.io/Donate to the charity we have founded in memory of my mum: https://www.justgiving.com/crowdfunding/LouLouRacefoiundation?utm_term=PvByaxmdn
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In this episode, Drew Neisser, founder of CMO Huddles and Renegade, shares his journey in the marketing industry and provides insights into building a personal brand, creating revolutionary ideas for clients, and navigating the changing landscape of marketing. He emphasizes the importance of experience, expertise, and building a strong network. Drew also discusses the challenges of differentiating in an oversaturated market and the need for creativity and a unique selling proposition. He highlights the value of community-led growth and the power of word-of-mouth marketing. Drew concludes by sharing advice for aspiring CMOs and the importance of making the most of every opportunity. In this conversation, Drew Neisser and Harvey Bracken-Smith discuss various topics related to career paths, successful CMOs, building networks, building a good team, personal branding, and the importance of lifelong learning.
Personable is a podcast dedicated to helping listeners become the best they can be by learning from the world’s best in their respective fields. This mission is inspired by my mother, Louise, who encouraged me to become the best version of myself before she passed away from cancer in 2023.
Connect with Harvey:
Harvey's LinkedIn: https://www.linkedin.com/in/harveybracken-smith/
Harvey's Instagram: https://www.instagram.com/harveybsmith/
Personable Instagram: https://www.instagram.com/harveybsmithpodcast_/
Spotify: https://open.spotify.com/show/7JOTYDER6m2FDrlhop4api
My dad's startup: https://www.thedraft.io/
Donate to the charity we have founded in memory of my mum: https://www.justgiving.com/crowdfunding/LouLouRacefoiundation?utm_term=PvByaxmdn
Support the show
Send a text
Amanda Lamb, one of the longest-serving reporters at WRAL, recently left her role in Jan 2024 to host a podcast Ageless: Opening Doors with Amanda Lamb which is about women redefining themselves after 50. In this episode, we talk about the art of media, podcasting, and reporting. The art of storytelling is essential in the fields of reporting and business alike - Amanda gives a guideline for how to tell a story whilst grabbing and maintaining attention. We also discuss the future landscape of the media with an increase in polarization and a rise in independent journalism with the continued use of social media and short-form content. Amanda shares her ideas for how to break through in a saturated landscape & how to break into the industry. During her time at WRAL Amanda specialised in crime reporting and Hurricanes. From 2019-2024 Amanda was a writer, host & producer for 4 podcasts. Notably "Follow the Truth" which was a 15-episode true crime series about the re-investigation of the 1993 murder of Michael Jordan's father. Amanda has written and published 12+ books.
Personable is a podcast dedicated to helping listeners become the best they can be by learning from the world’s best in their respective fields. This mission is inspired by my mother, Louise, who encouraged me to become the best version of myself before she passed away from cancer in 2023.
Connect with Harvey:
Harvey's LinkedIn: https://www.linkedin.com/in/harveybracken-smith/
Harvey's Instagram: https://www.instagram.com/harveybsmith/
Personable Instagram: https://www.instagram.com/harveybsmithpodcast_/
Spotify: https://open.spotify.com/show/7JOTYDER6m2FDrlhop4api
My dad's startup: https://www.thedraft.io/
Donate to the charity we have founded in memory of my mum: https://www.justgiving.com/crowdfunding/LouLouRacefoiundation?utm_term=PvByaxmdn
Support the show
Send a text
This episode features Shep Moyle his past experience includes: Former Owner of ShinDigz - $2bn revenue, President of YPO - 34,000 CEOs, Trustee at Duke University & Harvard Business School, Managing Partner Moyle + Partners. Shep provides incredible stories, lessons & insights on the future of education, building a billion-dollar brand, and creating an impactful life that enables success whilst also giving back.
Personable is a podcast dedicated to helping listeners become the best they can be by learning from the world’s best in their respective fields. This mission is inspired by my mother, Louise, who encouraged me to become the best version of myself before she passed away from cancer in 2023.
Connect with Harvey:
Harvey's LinkedIn: https://www.linkedin.com/in/harveybracken-smith/
Harvey's Instagram: https://www.instagram.com/harveybsmith/
Personable Instagram: https://www.instagram.com/harveybsmithpodcast_/
Spotify: https://open.spotify.com/show/7JOTYDER6m2FDrlhop4api
My dad's startup: https://www.thedraft.io/
Donate to the charity we have founded in memory of my mum: https://www.justgiving.com/crowdfunding/LouLouRacefoiundation?utm_term=PvByaxmdn
Support the show
Send a text
Simon Johnson is the Founder of Aesthetic Strength an online personal training platform. Simon started out aged 16 in his parents' garage doing 1-1 personal training sessions and has now built an online fitness empire centred in Dubai with a team of 10 staff. He has utilised social media generating over 250,000 followers online & has been featured on ITV news, BBC, radio, and Dubai radio as well as talking on the total mental performance and fitness entrepreneur conferences. This is an important watch for anyone interested in fitness, social media, entrepreneurship and 'becoming the best you can be'.
Personable is a podcast dedicated to helping listeners become the best they can be by learning from the world’s best in their respective fields. This mission is inspired by my mother, Louise, who encouraged me to become the best version of myself before she passed away from cancer in 2023.
Connect with Harvey:
Harvey's LinkedIn: https://www.linkedin.com/in/harveybracken-smith/
Harvey's Instagram: https://www.instagram.com/harveybsmith/
Personable Instagram: https://www.instagram.com/harveybsmithpodcast_/
Spotify: https://open.spotify.com/show/7JOTYDER6m2FDrlhop4api
My dad's startup: https://www.thedraft.io/
Donate to the charity we have founded in memory of my mum: https://www.justgiving.com/crowdfunding/LouLouRacefoiundation?utm_term=PvByaxmdn
Support the show
Send a text
Imagine learning to read at 12 and then dropping out of school for a year and a half only to find out you had ADHD & Dyslexia. What would you do, where would you go, and how would you turn your life around? This is the story of Jonathan Mooney. A man who discovered his different ways of thinking and turned his life around. He went back to school and turned his previous weaknesses into strengths graduating from Brown University with an Honours Degree in English. Jonathan has also written 3 best-selling books. This story has the power to change your life, the way you think and your opinion on the neurologically diverse and how they could be the leaders of tomorrow.
Personable is a podcast dedicated to helping listeners become the best they can be by learning from the world’s best in their respective fields. This mission is inspired by my mother, Louise, who encouraged me to become the best version of myself before she passed away from cancer in 2023.
Connect with Harvey:
Harvey's LinkedIn: https://www.linkedin.com/in/harveybracken-smith/
Harvey's Instagram: https://www.instagram.com/harveybsmith/
Personable Instagram: https://www.instagram.com/harveybsmithpodcast_/
Spotify: https://open.spotify.com/show/7JOTYDER6m2FDrlhop4api
My dad's startup: https://www.thedraft.io/
Donate to the charity we have founded in memory of my mum: https://www.justgiving.com/crowdfunding/LouLouRacefoiundation?utm_term=PvByaxmdn
Support the show
Send a text
Episode 13 of Personable features Geoff Riley, a titan in the field of education with a staggering 38 years of shaping young minds, as we trace his incredible journey from Yorkshire to international educational influence. Geoff isn't just a revered teacher; he's the entrepreneurial force behind Tutor2u, reaching over 30 million learners each year. We share his poignant story, from the personal loss that led to the birth of a groundbreaking educational resource to how he and his brother Jim have crafted an unparalleled learning platform that combines passion with innovation.
Personable is a podcast dedicated to helping listeners become the best they can be by learning from the world’s best in their respective fields. This mission is inspired by my mother, Louise, who encouraged me to become the best version of myself before she passed away from cancer in 2023.
Connect with Harvey:
Harvey's LinkedIn: https://www.linkedin.com/in/harveybracken-smith/
Harvey's Instagram: https://www.instagram.com/harveybsmith/
Personable Instagram: https://www.instagram.com/harveybsmithpodcast_/
Spotify: https://open.spotify.com/show/7JOTYDER6m2FDrlhop4api
My dad's startup: https://www.thedraft.io/
Donate to the charity we have founded in memory of my mum: https://www.justgiving.com/crowdfunding/LouLouRacefoiundation?utm_term=PvByaxmdn
Support the show
From the publisher's feed
Learning from the World's best to become the best you can be