The Visibility Standard

Personal Brand 101 Marketing Yourself Without Cringe


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Grad school gave you theories, techniques, and mountains of debt — but not how to market yourself, build a personal brand, or show up online without cringing?

In this solo episode, I’m sharing how I stopped hiding behind “safe” content and built a visibility strategy that actually feels authentic—and works.

We’ll dive into:
✨ Therapist marketing that sounds real, not gimmicky
🛠️ Simple visibility practices that quietly built my brand
🎙️ How podcasting transformed my business and credibility
💡 What I wish someone had told me about entrepreneurship in grad school
💌 Practical steps to stop playing small and own your voice online

🎧 Ready to rewrite the marketing script you were handed in graduate programs? Tune in for a practical, unapologetic approach to building a personal brand that feels like you.

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The Visibility StandardBy Jazzmyn Proctor